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Alexander Holl
Works at 121WATT
Attended Georg Simon Ohm Fahchochschule
4,803 followers|200,781 views
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Alexander Holl

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Von den zahlreichen Apps in der Pipeline ("Zalando Mobile Offensive soll noch 2015 erste Früchte zeigen") hat Zalando nun tatsächlich Zipcart ("Zalando lässt sich Zipcart als weitere Marke schützen...
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Alexander Holl

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Dann habe ich ja jetzt Abendlektüre.  Thanks for sharing +John Mueller 
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We've put an updated version of our Search Quality Rating Guidelines online. If you're a search-geek, this is going to be interesting reading material tonight :)

As mentioned in the blog post, these are for evaluators who assess the quality of Google’s search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want. 
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Alexander Holl

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Looking forward reading this article....after my holidays :-)
 
Understanding Tag Sequencing In Google Tag Manager

There's a new feature in Google Tag Manager. With tag sequencing, you can specify a setup or cleanup for every Tag. The sequence goes so that:

- Setup needs to complete first (if established)
- Main Tag fires
- Cleanup fires after the Main Tag has completed

So you can establish dependencies between Tags, making sure that some Tag does not fire before some other Tag that sets up the scene completes.

Due to the nature of asynchronous JavaScript and its race conditions, this isn't necessarily the easiest concept to grasp. However, there's a steadfast logic to it, and I try to describe this logic in the linked article.

#googletagmanager   #gde   #blogpost   #gtmtips  
This is a guide for setting up tag sequencing in Google Tag Manager.
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Alexander Holl

Google Tag Manager Fundamentals  - 
 
Just finished the course and the assessments, however it seems that some of the buttons clicked are producing the wrong results, which does not give me the chance to advance to the exam. Any suggestions what I could do +Katie Richardson ?
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For the multi-selection assessment questions, make sure that you are selecting all of the correct answers. In the assessment review, all of the correct answers are listed out, so I would suggest going to back to double check that you selected ALL of the correct answers for the question. I hope this helps!
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Alexander Holl

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Cross-domain tracking sanity check, please

Here's the thing. With sub-domain tracking, all the guides as well as GA experts and myself, have been recommending to just use default settings in Tags, and sub-domain tracking should pass cookies out of the box.

But that's not how it is, is it? By default, GA writes the cookie on the current domain (without www), so on my blog the _ga cookie is written for .simoahava.com. Fine! But then when I go to test.simoahava.com, the cookie is written on .test.simoahava.com, and the clientId is not the same, meaning the user / session does not persist when moving from sub-domain to sub-domain.

Only once I set 

cookieDomain : auto

In the set fields, is the cookie written on the top-most domain, i.e. .simoahava.com for all the sub-domains as well (meaning they share the client ID).

Could somebody verify this, please? Or tell me that I'm delusional. Remember to flush your cookies before testing.. :)
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Alexander Holl

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Was ist eigentlcih die Absprungrate wirklich? http://www.121watt.de/analyse-optimierung/google-analytics-absprungrate/
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Alexander Holl

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#amp  wird auch auf der +smx2016 ein Thema sein. #interessant  
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Accelerated Mobile Pages are coming early next year to Google search. I'm looking forward to a faster way to read content!
Speed and user experience. This is the mantra of the AMP Project as we seek to make the web fast and compelling. Speed is also the byword in the project’s growth and progress. In the six weeks sinc...
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Alexander Holl

Google Partner Aktuell  - 
 
Hallo liebe Google Partner diemsla in eigener Sache. Vielleicht habt ihr ja Lust das wir uns am Mittwoch bei der +121WATT  sehen. Wir machen ja zum zweiten Mal unseren Abend Event.  Nach dem ersten Event zum Thema Attribution und Mobile, haben wir diesmal folgende Themen: SEO Competitive Intelligence mit +andre goldmann +Oliver Zenglein zum Thema Wettbewerber Analyse bei Google AdWords und ich werde ein strategisches Modell zur Bewerrtung von Online Marketing Kanälen vorstellen.
Wettbewerbsanalysen in Google AdWords mit Oliver Zenglein, Benchmarking und Priorisierung von Online Marketing Kanälen (von mir selber). 
 
Wann: am 28.10.2015 ab 17.45 Uhr geht es los. 

Vielleicht ist das ja interessant? Wir sind im Augenblick 45 Teilnehmer, unter anderem von droemer-knauer, netdoktor oder von der Holtzbrinck Verlagsgruppe. Letztes Mal waren unter anderem dabei +Ralf Baier: Online Marketing Berater , +Matthias Pierrick Weth +Matthias Cada 

Wenn ja, hier findet ihr alle weiteren Informationen: http://www.121watt.de/digital-marketing-event/
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Vorträge zum Thema Wettbewerberanalyse in AdWords, SEO & Analytics mit Alexander Holl, André Goldmann (121WATT) & Oliver Zenglein (SEM Boutique).
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Vielen Dank für die Erinnerung!
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Alexander Holl

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Interessant
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First developmental release of searchConsoleR! https://github.com/MarkEdmondson1234/searchConsoleR - interface for R and Google Search Console (formally Google Webmaster Tools) using APIv3.  Includes search analytics for Google query and ranking SEO data.
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Alexander Holl

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Neuer Artikel von +André Goldmann zu Content Republishing.
#contentmarketingtips  
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Alexander Holl

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Very cool!
On March 25th, the Google Analytics Premium team hosted the first Google Analytics Hackathon in London. 18 developers from several agencies worked on the Google offices for a full day session of 'hacking'. They connected devices like motion sensors, cameras, Raspberry Pi mini computers and even ...
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Work
Employment
  • 121WATT
    CEO, 2008 - present
  • Kalaydo.de
    Geschäftsführer, 2007 - 2008
  • Yahoo!
    European Strategy Director, 2001 - 2007
  • AltaVista
    Marketing Director, 2000 - 2001
  • EcoConsult
    CEO, 1998 - 2000
  • Cable & Wireless
    Marketing Director, 1996 - 1998
  • Silicon Graphics, Inc.
    Marketing, 1992 - 1996
  • Hilton Hotels
    Hotelfachmann, 1984 - 1987
Basic Information
Gender
Male
Story
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Online Marketing , SEO & Social Media aus Begeisterung. Außer Arbeit, meine Frau und meine Kinder
Introduction

Online Marketing, SEO und Social Media sind meine Leidenschaft : Ich bin  Gründer und Geschäftsführer der 121WATT in München, die sich auf Seminare und Consulting im Bereich Online Marketing, Suchmaschinenoptimierung und Social Media konzentriert hat,

18 Jahre Internet und 12 Jahre Suchmaschinenmarketing Erfahrung prägen meinen  Lebenslauf. In dieser Zeit war ich  in verschiedenen verantwortlichen Positionen u.a. bei kalaydo.de, Yahoo! und AltaVista.

Weiterhin leite ich den deutschen Fachbeirat der weltweiten Suchmaschinenmarketing-Veranstaltung  „ Search Marketing Expo“ und bin seit diesem Jahr (2010) Dozent an der Steinbeiss Hochschule für SEO, Social Media und Online Marketing, Weiterhin bich im SEO Expertenrat des BVDW.

Und so könnt ihr mich erreichen:


Blog: www.121watt.de/blog
Twitter: www.twitter.com/121WATTT
Facebook: www.facebook.com/121WATT
Education
  • Georg Simon Ohm Fahchochschule
    Betriebswirtschaft, 1990 - 1995
  • University of East London
    Business Adminsitration, 1992 - 1992