Everything Under One Umbrella+Larry Page
announced it himself on G+ (https://goo.gl/4kQMQo
) Google is now part of Alphabet which is a conglomerate under which products operate. Some stand alone, some in conjunction with others and some in occasional stand alone or conjunction with others status, without however having too much read into these actions.
The new mothership will be able to supply greater transparency in the company's finances as well as the standing of each individual product.
You can read about it here: https://goo.gl/mTyUQt
and also read NYT's
take on it: http://goo.gl/SlPiaH
It's good news because it will accelerate the pace of change within a company that was in danger of faltering because of its size. As Page said on his blog post the move will enable Alphabet to focus on:-Getting more ambitious things done.-Taking the long-term view.-Empowering great entrepreneurs and companies to flourish.-Investing at the scale of the opportunities and resources we see.-Improving the transparency and oversight of what we’re doing.-Making Google even better through greater focus.-And hopefully... as a result of all this, improving the lives of as many people as we can.
It also answers a question posed by How Google Works
) which was how do you make sure, as you grow in size as a company and become really successful, that you continue to act like a start-up and innovate?
the answer lies is simple: disrupt your own business.
h/t +Zeke Cao
and +Stuart O'Neill
who alerted me to this.