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Alex Stepman
Owner, Stepman's SEO #SEO, #Contentmarketing
Owner, Stepman's SEO #SEO, #Contentmarketing

Alex's posts

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A great deal of Amazon's profits are generated by other companies, specifically third party sellers. As Amazon itself says:

"Since 2000, Selling on Amazon has been helping individuals and businesses increase sales and reach new customers. Today, more than 40% of Amazon's total unit sales come from third-party selection."

It would be foolish to ignore a marketplace with this sales potential. The key, of course, is not to simply sell on Amazon, but to sell well on Amazon. To do that, you need to rank well in Amazon's search results. Here's how...

#SEO #Amazon

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For local businesses, like car repair shops, online reviews can make or brake (pun intended) local marketing efforts.You can boost your website with SEO, but if your local reviews do not reveal good customer service your SEO efforts may be a waste of time--and money.

Many local websites fail to understand this lesson--at first. Optimization can increase website traffic--as well as traffic to a brick-and-mortar location. But the business itself must ensure a positive customer service experience.

So, before optimizing your website, ask two important questions:

1. Do you sell a quality product at the right price?
2. Do you offer good customer service?

If not, now is not the time for SEO.

SEO drives traffic, and potential customers, to your site and your business. If you're bound to disappoint your customers, however, SEO is not your first priority.

#SEO #LocalSEO #DigitalMarketing 

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For most websites, the majority of traffic only comes from a few pages, like home pages, landing pages, or pages with well-optimized keywords.

Even as you write new content, it makes sense, of course, to make sure your most authoritative pages continue to perform well. Refreshing old content is partly about taking advantage of your established page authority.

Even then, refreshed content can work as well as new content, and is often a viable way to attract new visitors to your site.

#SEO #ContentMarketing

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Content marketing is as old as marketing. What is marketing if not the marketing of some type of content? In traditional marketing, the product itself--its packaging, its suggested use, its brand name--is content. Content marketing emphasizes content independent from the product.

Brand blogs represent a perfect articulation of content marketing. Lately, we've enjoyed the brand blog of GRANA. What are your favorite brand blogs?

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The difference between a good copywriter and a good SEO writer is not necessarily talent or creativity. By nature, a good SEO writer is a good copywriter. But the two writing styles do require different skill-sets and knowledge. Learning about the difference is a good way to learn about SEO.

Writing talent and marketing expertise define a good copywriter. A good copywriter writes precise, mistake-free prose that broadcasts a message to a general audience.

Writing talent and marketing expertise also define a good SEO writer. However, the SEO writer's marketing expertise necessarily includes knowledge of search engine algorithms. A good SEO writer, then, writes precise, mistake-free prose that broadcasts a specific message to a specific online audience.

The key to the SEO writer's arsenal is specificity.

#SEO #ContentMarketing #Content

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"Learning SEO, I eventually helped my client’s website appear on Google’s first page—but only for a short time. I have now maintained the website website, and many other websites, for a decade or more, and I have confirmed this simple fact: SEO is an ongoing process. Without ongoing optimization, even the best websites will inevitably slip in the rankings."

#SEO #ContentMarketing #DigitalMarketing #WebsiteDevelopment #WebsiteDesign 

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The term "website design" is often used interchangeably with website development. In fact, website design is the "front of the house" look and feel of a site, including the layout and graphics. Website development includes website design, yet also encompasses the "back of the house" work of coding, which makes a website secure and search engine friendly.

When design focuses on "look and feel," the result is often an attractive website. Unfortunately, attractive does not always translate to effective--especially if the design compromises the website's usability.

We often see attractive designs that fail at functionality. The use of Flash, which can be beautiful, yet can also make websites unruly, and worse, invisible to search engine "crawlers," is a perfect example. The key is to never compromise functionality in favor of beauty--and, as much as possible, to not compromise beauty in favor of excessive optimization.

#SEO #Design #ContentMarketing 

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Check out our summer-themed post on keywords.

Certain #SEO observers have predicted the "death of keywords" for years. For many, the word conjures negative associations. It is true, in the early days of SEO, Black Hat SEOs practiced keyword stuffing, excessively adding specific words or phrases into a site’s content--and more sinister, into a site's hidden development.

This practice was unethical--yet effective, for a time.

Today, however, search engines easily spot keyword stuffing. The practice is ineffective. The judicious use of keywords--especially long-tail keywords--is still the best way to promote a brand online.

Enjoy your Memorial Day weekend, friends!

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We often hear that the SEO industry suffers from a bad online reputation.

How is this possible? The point of SEO, after all, is to improve a site's visibility. Online Reputation Management works hand-in-hand with SEO (as part of a comprehensive digital marketing campaign) to improve businesses reputations.

But for some people, SEO is bad news. In this week's post, we explore why the industry has a bad reputation--and why this bad reputation is unfounded.

#SEO #ORM #ContentMarketing 

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Although short keywords drive traffic to your site, long-tail queries account for more total impressions. And now, with the emergence of voice-based technology, people are using long-tail keywords more often.

Since long-tail searches are so specific, however, you may have struggle to discover the best long-tail keywords. Nevertheless, long-tail keywords must be a part of your digital marketing campaign. Here's why:

*Long-tail keyword ad campaigns have less competition. Naturally, less competition means less marketing expenses.

*Long-tail keywords increase conversion rates by attracting serious, informed customers to your product or service.

*Long-tail keywords are a by-product of good content; if you write good content, you will discover good long-tail keywords; your content will do the work for you.

#SEO #ContentMarketing #DigitalMarketing
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