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Alex Schleber
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~ "The Future is already here, it's just not evenly distributed yet." ~ William Gibson

Ghost of Mediums Past...

/cc +Alexander Becker +David Wood +Gideon Rosenblatt +Brett Legree
Retweeted. Favorite Favorited. More. Embed Tweet. Elle Schneider ‏@elleschneider 34m34 minutes ago · @GreatDismal I'm working on a personal photo series called "Last Phones," documenting crumbling public payphones I encounter. End of an era. Expand Collapse 0 replies 0 retweets 0 favorites ...
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+David Wood ahhh... so now they messed with the month setting...?! Still, whatever the prank, it doesn't make me feel any younger... :)
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*Is this the "last laptop"...?*

Now simply called "the Macbook", the device is FANLESS, 12" high-resolution 2304 x 1440 display ("Retina"), 2lbs even, 13.1mm thick, which is another 0.4 lbs lighter and 1/4 thinner than the current smallest MacBook Air 11.6" version.

Specs aren't weren't out on the Apple web site yet, but you may want to keep the MBA specs handy for comparison:
www.apple.com/macbook-air/specs.html

I would assume that given the all around "shaved down" bezels and edges on the screen/body, that the overall footprint is no bigger than the MBA-11, and we can already see that the screen will have the same, nicer 16:10 aspect ration as the MBA-13 and MBP-13 models. The old MBA-11 had a somewhat more "squished"-feeling 16:9, which is one of the reasons I always avoided it in favor of the larger (but also heavier) 13" models.

Only fly in the ointment I can find so far:
www.theverge.com/2015/3/9/8174219/apple-macbook-usb-type-c-connector

You'll need an adapter to work with any previous generation USB plugs/memory sticks/etc. Though for once the rationale for reducing things to just one port (one of Apple's favorite stunts...) feels justified, now that the logic board is only about 1/4(!) the old size anymore:
thenextweb.com/apple/2015/03/09/apple-announces-redesigned-macbook-air/

Ah! UPDATE: As I was still writing this, the site updated to the new specs (though still not 100% complete):
www.apple.com/macbook/

They added : www.apple.com/macbook/design/ which has more photos of the internals, as well as stating(apparently) 8GB RAM and 256 GB SSD standard (512GB max).

If you look at the image from the chassis below, the batteries will take up about 80-90% of the internal space. This thing is all batteries!

The Intel Core M will run on just 5 Watts of power, and the device will run for a claimed 9 hours despite the high-res screen. >>

#applewatch  event #macbook   /cc +Steve Faktor +John Blossom +Eli Fennell +Rennie Allen +Sandy Fischler +Gideon Rosenblatt +Lev Osherovich +Wayne Radinsky +Gideon Rosenblatt 
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Related: VentureBeat put out a piece proclaiming the new Macbook not up to snuff due to the processor mainly (calling it in essence "a netbook/Chromebook"):
venturebeat.com/2015/03/15/why-i-changed-my-mind-about-the-new-macbook/

Gruber retorts (mostly correctly IMO):
daringfireball.net/linked/2015/03/16/macbook-tweney

"...The key to understanding the new MacBook is that it didn’t replace any existing models in Apple’s lineup. In fact, the 11- and 13-inch Airs and the 13-inch MacBook Pro all got speed bump updates last week. If you need more ports or better performance, or if you frequently need to work while your MacBook is plugged into a power outlet, this machine is not for you, today. That’s why it didn’t (yet) replace anything in the lineup.

I thought Tweney almost had it, in the first of the two paragraphs quoted above. The original 2008 MacBook Air was slow, expensive (based on specs), lacked storage, only had one USB port, was the first Apple notebook without an optical drive, etc. It was not for everyone. It was not for most people, in fact. But some people loved it. The new 2015 MacBook is the same thing — *some people will love it today, and it shows us Apple’s vision for the future of the notebook form factor."*
---
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"We won the Internet! What’s next?"

YES! #Netneutrality  and meaningful #antitrust  action is finally here. I've written about this too often to remember all of it:
plus.google.com/s/schleber%20netneutrality

...and my last post was appropriately entitled: "My last #netneutrality reminder... ever" which was thankfully reshared pretty wildly by my standards:
plus.google.com/112964117318166648677/posts/g4NwicJ2mio

Thanks to anyone who has pitched in in ANY for this over the last 2 years or so! >> +Gaythia Weis +Gunther Sonnenfeld +Rob Salzman +Cindy Brown +Sandy Fischler +Eli Fennell +John Blossom +Gideon Rosenblatt +Alex Grossman +John Kellden +Gregory Esau +Steve Faktor and many others!

Here are some additional curated tweets from today:

"...VentureBeat /@VentureBeat ·  4h
Verizon's response to the FCC's Net Neutrality ruling is hilarious wp.me/p5hvhT-70ee  [funny, though not as funny as the fact that the game is up...! ]

 VentureBeat /@VentureBeat ·  4h
Verizon and AT&T slam FCC #NetNeutrality ruling venturebeat.com/2015/02/26/verizon-slams-fcc-net-neutrality-ruling/
[predictably...]  

 Dave Winer ☮ /@davewiner ·  4h
NYT: FCC Net Neutrality Rules Clear Hurdle as Republicans Concede to Obama. www.nytimes.com/2015/02/25/technology/path-clears-for-net-neutrality-ahead-of-fcc-vote.html

 Chris Dixon /@cdixon ·  4h
Broadband access in the U.S. is a monopoly. Good ruling by the FCC. www.usv.com/blog/keeping-the-internet-open

 Benedict Evans /@BenedictEvans ·  4h
The structure of the U.S. telecoms market consists almost entirely of unintended consequences. One hopes net neutrality goes better.
"---

Previously (Jan. 2015):
plus.google.com/112964117318166648677/posts/QsenXTjDCbR
The tech world has emphatically proven that its voice can move mountains in Washington.
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Example out of the EU/Europe: they wait a year and go right back to trying new ways to undermine...
arstechnica.com/business/2015/03/europe-reverses-course-on-net-neutrality-legislation/
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Alex Schleber

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*Interesting, did Google just turn G+ into a Native Ad x App Install Ad...?!*

So far unpaid I take it? There appears to be a large "war over the app install ads" brewing: techcrunch.com/2014/11/30/like-advertising-a-needle-in-a-haystack/

Which has led some to speculate that Google may not fully be able to shift to Native Ads, while Search hasn't been the dominant mobile use case overall, with that having shifted to (homescreen, native) Mobile Apps.

Ben Thompson of Stratechery recently put forth the interesting/provocative thesis that Google could likely miss the boat on Native Ads, as they're just not their "core DNA" expertise. While the jury is still out on that question, there some real parallels to MSFT's "peak power" (perceived) circa 2005: stratechery.com/2014/peak-google/

(Including the parallel between MSFT/IE and Google/Android, that as overall largely free/"moat"/defensive moves, they long-term might not have the overwhelming strategic impact hoped for, or suggested by initial run-away market share success:

IE went up to around 95% browser share, Android to around 80-85% smartphone OS share. But how much control will Google really have over the rising Chinese OEMs like Xiaomi in the long run...?)

Admittedly, Google has better C-level leadership than Microsoft had with Ballmer. But forever resting on the desktop Search Ads laurels is not a long-term option IMO. And current forays into a variety of retail/payments plays, while all interesting, COULD suffer the problem of "a bridge too far" brand extension.

Compare that Amazon (rightly) bought Zappos, but of course did NOT rename them to Amazon Shoes. Just as Google would very likely earn consumer cognitive dissonance with e.g. "Google Shoes". So the question is if things branded as "Google Shopping" or "Google Car Insurance" can really fly in a break-through way of that term. Always good to revisit one's Ries & Trout Positioning/Branding 101...

Previously on the App Install Ads story:
plus.google.com/+alexschleber/posts/LqZLNvofpGp (April)
plus.google.com/+AlexSchleber/posts/WTRAvbefanm (July)
plus.google.com/+AlexSchleber/posts/8BmBwC23JFQ (Q4/2012)

#adtech   #strategy   /cc +Eli Fennell +John Blossom +David Wood +Alexander Becker +Sandy Fischler +Matt Helbig +Brian Titus +Brett Legree +Walter H Groth +Paul Simbeck-Hampson +Wayne Radinsky +Gideon Rosenblatt 
 
I've just checked My Year 2014 on Google+ by +CircleCount! You can check yours with the button below. #circlecountyear2014
CircleCount.com
Google+ Statistics - A summary for the Year 2014 for Peter G McDermott
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*UPDATE: Given that the recent round of funding now puts Uber's valuation of $41B (!) outside of the range of plausible acquisition by nearly anyone,*

...despite various recent blow-ups on both the regulatory pushback as well as bad PR fronts ("Spying on critical journalist suggestion"-gate...), it is worth thinking further about "What will be “uber-ified” next?" (both by Uber themselves, as well as by copycats/business-model "transfer" startups, of which there have been plenty asking the question:
www.producthunt.com/e/uber-for-x
). 

On a recent HN thread, this interesting angle came up, which should interest the collaboration/swarm aficionados like :

www.linkedin.com/pulse/uber-your-brain-fitih-cinnor-phd
news.ycombinator.com/item?id=8856411

"...The labor market/knowledge economy => Uber for your brain. Key drivers:

1) Large amount of idle intellectual capital.
2) Changing affinity between employer and employee.
3) High acquisition cost of intellectual capital.
4) Inefficient pricing of expertise.
5) Inefficient validation of expertise."
---

Also, looks like Uber already is getting into "uber-izing" Cargo as predicted: blog.uber.com/UberCARGO

In line with: businessinsider.com/uber-has-a-huge-opportunity-to-disrupt-the-food-delivery-industry-2014-12

/cc +Gideon Rosenblatt +Steve Faktor +Walter H Groth +Paul Simbeck-Hampson +Matt Helbig +Sandy Fischler +John Blossom 
 
*Here is a great "food for thought" one:*
[BTW also a good quick intro to familiarize yourself with Uber's logistics value proposition that goes far beyond just on-demand "shared cars".

More detail here:
abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-ubers-potential-market-size/ ]

"...1. Google invested in Uber
Google has invested over $250M in Uber through Google Ventures. [supposedly at the then $3.8B valuation back then that bought them about 7%?]
...
2. Self-driving Cars
There has been no shortage of media coverage for Google’s self-driving car initiative. While it seems likely that the cars will become the norm, it may take time before there is wide-spread adoption by the general public.

Uber’s use of self-driving cars could help people familiarize themselves with the technology and ignite faster adoption. Removing human drivers would increase efficiency (less wrong turns or mistakes), increase margins (you don’t have to pay the driver in a driverless car), ...

[...?! Or maybe car ownership will become a thing of the past. Period.]

3. Shopping Express
Shopping Express is starting to see increased adoption but it is still hampered by the limited workforce and vans. Using Uber’s platform, Google could empower anyone with a smart phone to become a Shopping Express delivery driver.

With shorter wait times and cheaper delivery, I’d expect to see even more people leveraging same-day delivery. We know that *Uber has run many tests in select markets to highlight their logistics power. This could even provide an acceptable intermediate step as we wait for aviation regulations to catch up with the drone industry.*

4. Google Maps
Uber was integrated into Google Maps back in May.
...
5. Competition
Uber is in a battle with Lyft and Sidecar to win the ride-sharing market. Even with the first mover advantage, Uber is not out of the woods yet. An acquisition by Google would allow the company to leverage the resources of an international tech giant, while continuing to scale at an explosive pace.

6. Dynamic Pricing
*Uber’s most underrated asset is the dynamic pricing algorithm that determines each fare.* It calculates distance, time, current demand, and traffic among other things. Google could leverage the formula to provide dynamic delivery pricing – flat delivery fees are outdated. This increased efficiency would motive drivers and ensure that there was always a delivery vehicle available regardless of the traffic or weather.

7. Price
Google is one of the only companies with the cash and equity on hand to pull this off. Uber was valued at $18.2 billion during their last funding round (remember Google has large equity stake).
...
This deal makes sense from both a utility and economics perspective. If it came to fruition, it would be the kind of blockbuster acquisition that defines a decade and changes the trajectory of an entire industry."
---

#futureofwork   #sharingeconomy  etc. /cc +Steve Faktor +Gideon Rosenblatt +David Wood +Sandy Fischler +Gunther Sonnenfeld +John Blossom +Kee Hinckley +Edward Morbius 
There has been speculation about Google’s...
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Haha. Yeah, that's Denton's people for you.  :)
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Alex Schleber

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+Alex Schleber thanks, back at 'cha.
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*re: the New Republic blowup --- had to share this for the post pic alone...*

If you hadn't seen it yet, all of the #Journo Guild and punditry is predictably all over this (incidentally also proving the total Content Overabundance of most coverage...):
mediagazer.com/#a141205p9

Also: Very smart take from ex-BusinessInsider's Joe Weisenthal:
"On 'Being Buzzfeed' " (or trying to be...)
ello.co/weisenthal/post/RsFtu-MRbEeZCJcK1PKR_Q

Bottom line to me: News/Content continues to be a terrible business overall, 10x harder than already very hard to win tech startups even...

#journalism  /cc +Max Huijgen +paul beard +Alexander Becker +Ana Hoffman +John Blossom +David Wood +Daniel Estrada +Steve Faktor +Paul Simbeck-Hampson 
Facebook billionaire Chris Hughes and his lieutenant from Yahoo gut one of journalism's great publications, setting off waves of resignations and tears.
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Alex Schleber

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*A LONG time coming... try about 6 years, ever since the introduction of Twitter's "New RT".*

Back then this was my most widely retweeted post ever:
businessmindhacks.com/post/twitter-tries-to-change-retweets-doesnt-get-the-social-in-social-media

We'll never know how many users Twitter list with their persistent missteps from those days...

/cc +Paul Simbeck-Hampson+Theo Tol+Max Huijgen+Steve Faktor+Alexander Becker+John Blossom+Eli Fennell+Sandy Fischler +Gideon Rosenblatt+Tadeusz Szewczyk​​
Twitter is finally fixing one of the worst things about its services: the "Quote Tweet" button. In an update that's rolling out today, the button now embeds the tweet ...
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+Theo Tol too bad that Ello couldn't quite harness the launch stampede with enough scaling-capacity/functionality to keep most punters there...
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Predictable backlash... hold firm...
#netneutrality
 
Yay! We all pulled together and won net neutrality! Except we didn't:

Excerpted from +Ars Technica​:

"US Rep. Marsha Blackburn (R-TN) this week filed legislation she calls the "Internet Freedom Act" to overturn the Federal Communications Commission's new network neutrality rules."

"These rules 'shall have no force or effect, and the Commission may not reissue such rule in substantially the same form, or issue a new rule that is substantially the same as such rule, unless the reissued or new rule is specifically authorized by a law enacted after the date of the enactment of this Act,' the Internet Freedom Act states."

"The legislation has 31 Republican cosponsors."

[...]

"In the latest election cycle, Blackburn received $25,000 from an AT&T political action committee (PAC), $20,000 from a Comcast PAC, $20,000 from a cable industry association PAC, and $15,000 from a Verizon PAC, according to the Center for Responsive Politics."

We continue to have the very best system of government that corporate money can buy ... for themselves.
Internet providers need the freedom to block and throttle Internet traffic.
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#infosec  and #attentioneconomy  relevant --- Curating my comment on the post over here:
---
+Ana... interesting move, though hardly unexpected:

1) sethgodin.typepad.com/seths_blog/2013/08/the-choke-point.html
Facebook does it, Google does it, they ALL eventual do it...

[I would add here: What if you created a network/service where these decisions were laid out transparently, IN ADVANCE...?! ]

2) All HTTP Redirects and URL tracking with Javascript add-ons (like in Google Analytics) contains some security and/or privacy concerns. Any redirect hop in particular could begin executing arbitrary code in your browser. If the hops are "good actors" only, that's more incidental...

3) Due to 2), I've long thought about creating a "raw HTTP request"-based "browser" (within a browser) of sorts for myself, that would strip out all unneeded Javascript/Ads, resolve redirects in a SAFE way by only handling the raw URLS, and displaying the end results in cleanly formatted ways a la Instapaper, ReadLater, etc.

I am actually pretty close to this now due to my other (main) development project. An affiliate or ad marketers nightmare, I know, but then again security concerns are only going up month after month.

I've long thought that a Web where any guileless click on a random link could open the victim up to significant security concerns is really unacceptable in the long run (and it is amazing that we have put up with it as long as we have). Not to speak of the pervasive privacy concerns...

4) For (hopefully) well-intentioned Affiliate Programs/marketers, there can be hope (as IMO this sort of thing from Pinterest will become standard across the industry more and more from here...):

The simple solution is to create URLs that include the affiliate ID as part of the canonical URL itself, minus any "?xyz=abc&..." querystring suffixes. In essence, an affiliate page for each affiliate, even though at the back end the server will handle things almost exactly the same as before, just that the server-side code needs to have the smarts to parse out the ID.
---

I would add the sad recent infosec #fail  example of Forbes' OWN (terrible/useless) “Thought of the Day” widget to send malicious code via Flash and MSFT IE browser vulnerability:
blogs.wsj.com/digits/2015/02/10/forbes-website-used-to-hack-readers/

In this context I would also like to remind everyone to turn off their "Chrome Helper", which auto-starts plugins like Flash video, and then override for the rare case that you actually want to see a video, and not just be assaulted by ads, often in auto-run mode no less...

Saves a TON of CPU power as well!
"What Is Google Chrome Helper, and Why Is It Hogging My CPU Cycles?"
www.wired.com/2014/10/google-chrome-helper/

/cc +Alexander Becker +Edward Morbius +David Wood +Sandy Fischler +Gideon Rosenblatt +Matt Helbig +Brett Legree +Tadeusz Szewczyk +Wyatt Brown 
 
Pinterest to marketers: We are removing all affiliate links, redirects, and trackers on Pins

Whoa... this move is sure to make many unhappy. Pinterest for business has just become a lot less pinteresing...

Thanks to +Amy Elsworth for letting me know!

#pinterestupdate   #pinterestmarketing   #socialmediamarketing   #marketingnews  

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Related: Quick update on my "Cookies OFF for most" experiment which is still ongoing (I don't think I'm ever going back...)

1) The NYTimes is one of the few publications I read from time-to-time that basically fails completely without cookies (it wants to set them for it's "soft paywall" read article counting toward a monthly free limit)... for the DESKTOP Web version that is! To my consternation I found just today that the Mobile version pulls up on my desktop browser just fine...!!
>> mobile.nytimes.com

2) Google+ data export/archive-download tool will not work with accounts.google.com cookies turned on alone (everything else Google works for me thus far with [*.]google.com cookies blocked, and only selective one like plus.google.com, drive.google... asf. allowed.

Weird, feels unnecessary. So temporarily turned [*.]google.com back on, then back off.

Also, the archive download as JSON more often than not apears to fail to capture ALL of the stream posts for some reason...?! Will try again later.
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*YES! That would be the first good news of the new year...*

BTW, Happy New Year everyone!

#netneutrality  /cc +John Blossom +Eli Fennell +Max Huijgen +paul beard +Jeff Jockisch +Walter H Groth +David Wood +Shaker Cherukuri +Gideon Rosenblatt 
Federal Communications Commission Chairman Tom Wheeler strongly hinted Wednesday at the Consumer Electronics Show in Las Vegas that he would propose net neutrality rules that treat broadband Internet service providers as utilities subject to more rigorous regulation than they have been to date.
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And BTW, the following is a BIG WIN! (even though, as always, the devil is in the details... and though I had been relatively skeptical of Obama's true allegiances in this up to now...)
www.wired.com/2015/02/fcc-chairman-wheeler-net-neutrality/

But even just the very fact that the FCC has been forced to take this strong of an OVERT stance towards net neutrality, greatly improves the odds that the Web will remain free and open for years to come over where they were before.

Yes, should there be a Republican administration in 2017, there is a chance that they would try to undermine/reverse these steps within the bureaucracy as somehow "business unfriendly", but the backlash (from Silicon Valley, consumers, and SMBs/etc.) might be untenable even for them...

/cc +Edward Morbius 
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Alex Schleber

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*For once I agree with Elgan, and not because I buy into the Jeff Jarvis "Euro Technopanic" meme* (there are real and valid concerns with Google's and others' practices and quasi monopolies; notwithstanding the fact that European companies and regulators are going about most of this in the most ham-fisted ways possible...):

Google should leave, and force the Europeans to push some serious innovation of their own (search is NOT really rocket science despite what Google would like to have people believe...), *innovation that they should have never abdicated in the first place.* E.g. where were the European efforts to save Nokia from MSFT destruction/take-over, given that Mobile/smartphone know-how has turned into the first quasi strategic competency of the 21 Century?

It shouldn't take exactly $Billions to form a "Euro core tech competencies" consortium to cover a lot of the bases. If they can't be bothered to do this, then Europe truly has earned the "right to be forgotten" en bloc IMO...

/cc +Alexander Becker +Max Huijgen +Tadeusz Szewczyk +Kim Nilsson +Rennie Allen +Brian Titus +paul beard +Paul Simbeck-Hampson +Walter H Groth +Gunther Sonnenfeld +Eileen O'Duffy +Gregory Esau +Steve Faktor +Theo Tol 
 
Why Google should leave Europe

Spanish lawmakers did something dumb this week. They passed a new law that forces Google to pay news publishers a fee for sending valuable, monetizable content from Google News to their sites.

Lobbied by the Spanish Newspaper Publishers' Association (AEDE), the government determined that the summaries and thumbnail photos that accompany links in Google News constitute an infringement of copyright. Therefore, they argued, Google should pay the copyright holders for it.

Because Google doesn't place advertising on Google News sites, the so-called "Google Tax" would require Google to lose money for the privilege of sending valuable traffic to news sites.

So Google will do the inevitable and rational thing: It'll close Spain's version of Google News.

(The law goes into effect in January, but Google will close the news site on Tuesday.)

After Google's announcement, the AEDE freaked out and called for the government to stop Google News from being closed, saying: "AEDE requires the intervention of Spanish and community authorities, and competition authorities, to effectively protect the rights of citizens and companies."

Note that they're not requesting a removal of the law; they're asking the government to force Google News to stay open and also pay the Google Tax.

The Spanish episode is part of a larger trend among regulators and politicians in Europe to strongly reduce the influence of U.S. Internet companies in general -- and to damage Google in particular.

Google needs to leave Europe just like they left China, and for the same reason: 

http://www.computerworld.com/article/2859176/why-google-should-leave-europe.html

#righttobeforgotten  
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Interesting example from +Leo Laporte​​ about how Google can subtly throw its weight around at 44:00 in:
http://www.youtube.com/watch?v=E9aA4uT6Tcw
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Mind Explorer...
Introduction
UPDATE 1/2013: Currently working full-time on a software startup project (more details to come). I may be relatively sparse on here for that reason, but you can always ping/reach me if necessary.

---
Mindhacker. I dive into the murky depths of the human mind to emerge with Business Mindhacks (including Behavioral Economics) and Archetype Branding. 

I also curate the living daylights out of the Internets. #Curation FTW! Previously on Amplify.com. Now mostly here on Google+.

Business Mindhacks: Business Psychology Consulting and Coaching, Archetype Branding, Behavioral Economics including Price-Point Psychology, Neuromarketing, Lifehacks, GTD, Cognitive Science, Memetics, Wordpress/blogging. Myers-Briggs: INTP.

*re:Curation*

Seriously, who's got time to write long-form posts anymore? It's tedious and often counterproductive. A luxury we often cannot afford anymore at best:


I subscribe to a modular, "info molecule" (instead of "info atom") philosophy, too bad the tools out there are still so very limited...

Will Google+ manage to bring us some useful Curation features?
Work
Occupation
Mindhacker. I dive into the murky depths of the human mind to emerge with Business Mindhacks and Archetype Branding. Curation fanatic.