+Wildfire PR has today launched a major new content programme asking what is the future of PR? How will it relate to the marketing function? How will its role evolve? And is the CMO (<Gasp>) eating the PR Director's lunch?
PR Director of the Future. “I'll have what she's having” is usually a compliment for a good meal choice rather than a threat. Not so if you are a PR Director who fears the CMO is eating your lunch. So what does the PR Director of the future look like? Is “PR” even a valid description anymore?