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Alex Perryman
Works at Wildfire
Attended University of Exeter
Lived in London, England
121 followers|17,556 views
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Alex Perryman

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An excellent blog from my colleague Alex Warren about how that b*stard John Lewis penguin demonstrates a general truism: At this time of year, and others; the invisible hand of PR will usually remain 'hidden'. And that's the way it should be. 
When it comes to marketing, it takes a lot of guts to take on a brand like Coca Cola. For years, the soft drinks vendor has dominated Christmas advertising with its red trucks, animated polar bears, and suitably bloated Santa Claus. For the last few years however, a growing focus on improved storytelling has left [...]
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Alex Perryman

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As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’.
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Alex Perryman

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If you're a grad/AE/SAE and want to work in a top 10 tech agency in this fab location email debbyp@emlwildfire.com.

Further info available at www.emlwildfire.com.

Pass it on!
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Download the full report at - http://www.emlwildfire.com/white_papers/pr_vital_signs Working with Dr. Bill Nichols of Henley business school, we conducted a ...
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Alex Perryman speculates on why, exactly, Facebook would choose to de-integrate one of its most popular functions.
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Alex Perryman

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+Chris King from +EML Wildfire on how to measure and track Chinese social media.
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Electronics fans; I guarantee this will be the best offer you'll hear all week: Electronics distributor element14 will have a branded ice cream van in central London today, at Westminster Bridge from 12 and Tower Bridge from 1.30. The van will be giving out free ice creams, but if you ask for yours with ‘extra raspberry sauce’, you’ll get one of 100 new Raspberry Pi B+ models too. Amazeballs, huh?
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However bad a day you’re having, this will instantly cheer you up, I promise.
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Iain Duncan Smith, you are just The Worst Kind of Person.

The rhetoric against benefits claimants falls apart under the tiniest bit of scrutiny, (http://www.theguardian.com/news/datablog/2013/may/13/welfare-fraud-error-universal-credit). 

Between error and fraud, (mostly error), benefits fraud amounts to no more than 2.1% of the total; an amount that is entirely budgeted for, and minuscule in the light of the overall budgets and cuts that have been made by the conservatives.

It is, of course, the rhetoric itself that The Tories value most, not the cash. It constitutes an ideological attempt to shift the onus of poor employment levels away from the government and onto 'lazy, feckless, cheating benefits claimants'; an attempt to give us a blame figure.

The majority of benefits claimants are hard-working, down-on-their luck people, taking advantage of a critical social safety net that they've been paying for all their lives.
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Read this article about how London is destroying itself. Then read it again + tattoo it on your eyeballs.
The cool, creative class has been priced out of London, which means the capital is becoming more bland and boring by the minute, says Alex Proud
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Have him in circles
121 people
Duncan Geere's profile photo
Parker Willie's profile photo
Rupert Goodwins's profile photo
Zoe Sullivan's profile photo
Charlotte Mceleny's profile photo
Stephen diFilipo's profile photo
Katrina Farminer's profile photo
Khurram Abbas's profile photo
Mark Bansal's profile photo
Work
Occupation
Technology Public Relations Senior Account Manager
Employment
  • Wildfire
    Senior Account Manager, Technology PR, 2007 - present
  • Spencer Rose
    Recruitment Consultant, 2004 - 2007
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Previously
London, England - Exeter, Devon - Marlborough, Wiltshire
Story
Tagline
London-based technology PR, (can be seen at www.wildfirepr.com and @alexperryman)
Introduction
Senior Account Manager at Tech PR company Wildfire. Focus; wireless, 'deep tech', IT and international campaigns. 

Lover of London, writing, big ideas and bad electro.
Education
  • University of Exeter
    Classics BA Hons, and various other subjects, 1999 - 2003
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Gender
Male
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In a relationship