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Excite Audio Visual Ltd
Excite Audio Visual Ltd, Professional Commercial & Domestic Audio Visual Services UK
Excite Audio Visual Ltd, Professional Commercial & Domestic Audio Visual Services UK


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Background Music & Music Profiling

Our friends over at Startle recently wrote a piece on their blog regarding background music in restaurants.

Here is part 1

Music has been played in restaurants for centuries, building the desired atmosphere, entertaining guests, and creating an overall more enjoyable customer experience.
In 2018, the expectation to visit a restaurant and experience more than just a good meal is standard; consumers need a good reason to venture out instead of conveniently ordering in, whether this comes from more food and drink choice, a great in-venue entertainment offering, superior service, or a combination of multiple factors.
By the same token, research has shown that millennials are eating out at restaurants more than any other generation, suggesting a huge opportunity for the restaurant operators who are ‘getting it right’.
While a good restaurant music offering can significantly improve a dining experience, if high-quality, well-profiled music isn’t achieved, it could have the opposite effect.
Customer Experience
Music evokes emotion, and the impact of this on the quality of a customer’s restaurant experience shouldn’t be underestimated. For most, a complementary, fitting soundtrack increases the enjoyment of eating out. It enhances the atmosphere, encourages customers to relax and unwind, stimulates conversation and fills potentially uncomfortable silences.
Investing in a professional restaurant music system gives operators the tools they need to ensure a high-quality soundtrack is maintained. For example, while consumer music services such as Spotify are great for personal use, these are illegal to use commercially and could result in large fines and a disruption to your atmosphere if used in your restaurant. In contrast, professional background music services like Startle Music cover the necessary mechanical licenses needed to play music in a restaurant, and therefore provide a great platform to build a soundtrack that will enhance your customers’ experiences.
As well as ensuring your restaurant music solution meets the legal requirements, a professional background music system will usually come with a range of high-quality playlists suitable for different audiences, day-parts and purposes. With these at your disposal, scheduling a soundtrack that enhances your customer experience is made much easier. While bespoke music profiling is often a great choice for brands seeking a soundtrack specifically tailored around them, making use of readymade playlists means you can access professional music compilations without having to start from scratch if you’re lacking time or inspiration.
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This year saw Bose release the new Edge Max ceiling speakers, perfect for background music in awkward ceilings where space is at a premium.

Bose Professional EdgeMax in-ceiling premium loudspeakers feature proprietary Bose PhaseGuide technology with high-frequency compression drivers to create a new category that combines the room-filling coverage patterns typical of larger surface-mount speakers with the architect-preferred aesthetics of in-ceiling models. Designed to mount near wall-ceiling boundaries, EdgeMax loudspeakers provide improved audio quality and coverage, while reducing the number of required units, compared to conventional dome-tweeter ceiling speakers.

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Background Music system at Bocca Social- Beckenham

When Jimmy Harper contacted us with plans to open an exciting new bar and restaurant we were delighted to team up with him and talk through his plans.

First up we visited site, very much in the early stages of rip-out but Jimmy was able to portray clearly his vision for his new establishment , so we set about designing a system that worked in his environment, delivered what was required and also budget.

Although cost was important that didn't mean we had to compromise on quality, so we installed in the main area the elegant and athletically pleasing Ecler Audeo 106's , designed by prestigious group Giugiaro Design in Spain.

The need for liver music in the evenings at weekend the system allowed for a Local DJ input to play over the house system, but protected by a Could Electronics limiter.
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Here To Help You & Your Business Grow With High Quality Audio Visual & CCTV Solutions. Design, Supply & Installation.
UK 🇬🇧

0800 0843 065

#audiovisualdesigns #avguy
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Here at Excite AV, we work collaboratively as Strategic AV Partners with our clients across all industries to provide the very best in audio & visual performance.

Ensuring the right professional fit for your business requires finding a supplier that has a common vision and mission and shares in your core values.

That’s why we work alongside our clients to create the most impactful and aesthetically pleasing sound and vision experiences, that reflect just that.

Successful and prosperous businesses often have a team of people behind them who are experts in their field; Excite AV are the preferred AV supplier of our big brand clients who we have forged strong and lasting strategic alliances with.

We share incredible vision to create powerful end results that keep customers coming back for more.

Our clients are full of passion, integrity, customer focus and by working with us, they want to stand out from the competition.

We are looking to form future strong business links and alliances with:

Commercial contractors
Large commercial property developers
Shop fitout companies
Office fitout and refurb companies
Facilities operations managers
Leisure and sports facilities

You can read more about our most recent projects, which include clients such as Fortnum & Mason, Domino’s Pizza, Gipsy Hill Brewery, Everyman Cinema and a three-stage project for Springfield’s Shopping Outlet.
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Touchscreen devices such as iPads are becoming more and more prevalent within the in-store shopping experience, as retailers are increasingly turning to this technology to help increase their sales revenue.

These touchscreen displays are typically placed around the store, allowing customers to scan through the available inventory and enabling them to order items online for themselves. This therefore reduces the need to speak to a customer service assistant – ecommerce meets instant gratification.

Around the world retailers are incorporating digital signage tools like this in innovative and exciting ways, especially as they struggle with low margins and the increasing demands from a digital consumer base. Digital signage has instant appeal as a way to connect and engage customers. It is also a core component to the next generation of retail-aligned technologies, such as wearables, beacons and virtual mirrors.

Artificial intelligence is real

Digital signage deployments that include eye-tracking, voice and facial recognition are on the rise. AI-based systems such as this have the aptitude to manage and monitor audience reaction, noting, for instance, where on the screen people look.

This capability feeds a wealth of information back to retailers looking to capture and optimise marketing efforts. It’s also driving the trend toward tailored content specific to the person currently looking at the screen. In the near future, AI software will recognise a person and then choose what content to show them.

Digital signage is processing big data

The responsive nature of digital signage equipment is increasing in its ability to interact not only with users but also with other technologies such as cameras, mobile devices, sensors and apps.

These innovative tools are capable of in-depth data processing, intelligent analysis and promotion of linked products and services, and equally important, delivering aggregated data to retail stakeholders. This empowers them with the information they need to make smarter, faster, stronger sales.

Retail is mobilising around digital

Savvy retailers have begun to understand that any electronic display can be part of the digital signage ecosystem, and subsequently, we’re seeing an influx in mobile devices serving as micro sales centres in brick-and-mortar stores.

Equally intriguing, smartphones and tablets transformed by today’s web-based digital signage solutions may travel with people rather than get passed by. Now that’s a sales opportunity no retailer can pass up.

Community is king

Social media is a huge part of the retail experience. Often it serves as the brand’s first impression or creates yet another channel with which to reach out to current and prospective customers.

But more recently, retailers have begun tapping into the value of consumer-generated content by implementing social media strategies into their digital signage campaigns. As photo sharing and hashtagging become the new word-of-mouth, we’re seeing more retailers investing in technology that makes those content experiences more shoppable.

Imagine a world where your social media community doubles as your online catalogue. One click and the content your friend just shared can be in your checkout cart.

Digital signage at the point of sale still works

It may be an oldie, but it’s a goodie. Digital displays throughout the store help inform and inspire consumers to buy. Digital screens not only showcase potential products or services of interest, they also reduce perceived wait times at checkout. Best of all, they work.

According to an InfoTrends survey, digital signage at the point of sale can help retailers increase sales volumes by nearly 32%.
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Walk into just about any store and you likely will hear music playing in the background. For smaller businesses it may be more for the enjoyment of the staff, but many times music is a deliberately-selected part of the shopper experience. Because of the variety of genres in music and the tempo of each song played, background music can have varying effects depending on how it is used.

The Shopper Experience
Retailers tend to focus on the total shopper experience to attract and keep customers in their stores. They examine atmospheric stimulation to understand the impact on employees and customers. Atmospheric stimulation is categorized into focus areas like the exterior of the store, the general interior, store layout, interior decor and human variables such as customer and employee characteristics. Music, which is categorized as general interior, feeds into the employee and customer experience. For the employee music influences mood, effort, commitment and attitude. For the customer, music influences the time in the store, purchase behavior, satisfaction and enjoyment.

Effects on Behavior
In an article published in the Journal of Retailing and Consumer Services, researchers examined the effects of music on shopper behavior in a home electronics store. Men tend to become more engaged when music is played at a high tempo. Women, meanwhile, are more engaged when music is not playing or playing at a slow tempo. Music had a significant impact on the amount of time both genders stayed in the store and on the amount of money they spent. When music is playing, shoppers tend to look longer and spend more.

Engaging the Shopper
In his book, "Why We Buy: The Science of Shopping," Paco Underhill explains how retailers use shopping to move customers through the store and influence purchase behavior. While there are benefits to using music for shopping, stores face challenges as well. Selecting the right music to attract shoppers is important, but difficult to accomplish because not everyone’s musical tastes are the same. He also notes that while tempo and genre play a role in shopper loyalty, there has yet to be a correlation drawn that indicates any one song has a higher degree of influencing the shopper over another.
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Bose Professional Introduces EdgeMax™ In-Ceiling Premium Loudspeakers with PhaseGuide® Technology

Combining the superior coverage patterns typical of larger surface-mount loudspeakers with the visually appealing aesthetics of in-ceiling loudspeakers, EdgeMax™ represents an entirely new product category

Framingham, MA, June 7, 2017 – Bose Professional announces the introduction of its EdgeMax™ in-ceiling premium loudspeakers. EdgeMax loudspeakers feature proprietary Bose PhaseGuide® technology, which provides room-filling coverage while improving overall sound quality compared to the performance of conventional ceiling loudspeakers.

Designed for mounting near wall boundaries, EdgeMax loudspeakers project high-frequency sound throughout rooms up to 65 feet (20 m) wide using only perimeter mounting locations, and can effectively cover an area that would require up to four conventional conical-coverage models.

Thus, EdgeMax loudspeakers can eliminate the need for conventional ceiling speakers mounted in the center of rooms, or surface-mount loudspeakers mounted on walls.

And because of their unique design and consistent coverage pattern, EdgeMax loudspeakers enable installers to move efficiently through the installation, creating a great-looking and great-sounding end result.

Additionally, EdgeMax loudspeakers produce excellent intelligibility for speech and full-frequency response for music, making it ideal for retail, commercial, industrial, institutional and residential applications.

“The new EdgeMax in-ceiling premium loudspeakers really create a new category of loudspeakers,” states Alan B. Shirley, Product Line Manager, Installed Loudspeakers for Bose Professional. “Combining the superior coverage patterns typical of larger surface-mount loudspeakers with the visually appealing aesthetics of in-ceiling loudspeakers – which are preferred by most architects, interior designers and system integrators – EdgeMax loudspeakers can provide superior audio quality and coverage while reducing the number of in-ceiling loudspeakers required, compared to conventional models.”

EdgeMax in-ceiling premium loudspeakers are available with two different horizontal coverage patterns. EdgeMax EM90 models provide nominal 90-degree horizontal coverage and are intended for in-ceiling mounting near room corners. EdgeMax EM180 models provide nominal 180-degree horizontal coverage and are intended for in-ceiling mounting near wall boundaries centered along target coverage zones. Both models feature 75-degree asymmetrical vertical coverage, which is optimized for ceiling heights between eight feet and 20 feet.

Key features of EdgeMax in-ceiling premium loudspeakers:

PhaseGuide technology, which provides unique asymmetrical vertical coverage pattern designed for room-filling sound when mounted in-ceiling near wall boundaries
1.3-inch diaphragm compression driver for best-in-class audio quality with superior frequency response and coverage consistency versus typical dome tweeters
Eight-inch woofer with wall-boundary loading, which provides extended bass impact
Two-way passive crossover with 8-ohm or 70V/100V transformer taps
New mounting-clamp system for fast, easy installs
Magnetically attached grill for quick access to wiring and tap settings
UL1480 listing for air-handling (plenum) space installation
Easy installation, saving integrators time in the field
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Background Music

Professional background music systems leverage technology to provide hospitality operators with more choice, flexibility, and control over their music.

While many businesses turn to consumer music solutions like Spotify (which are technically illegal for commercial use), an equal product experience is now available through advanced B2B music services.

A professional 'music for business' service allows brands to control their music completely from a smartphone, manage multiple locations at once, instantly change their music schedule at the click of a button, and receive automatic system updates via the cloud.

Music is an undeniably influential factor in a customer's perception of a retail or hospitality venue, and with this ease of management that technology enables, building a soundtrack that works in harmony with other atmospheric elements of a venue is more achievable.

Of course, the music content itself is key to creating a hospitality brand’s desired atmosphere. Whether managed or not, every brand has its own sound, and this will impact the experience customers have of a venue, whether they return, and the reviews they pass on.

To ensure a brand’s background music elicits the reactions they desire, it’s important to carefully curate a soundtrack that marries what customers see and hear, enforcing the brand’s values and creating a seamless venue experience.
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Integrator Excite AV have installed new background and foreground audio systems at at the new Gipsy Hill Brewing Community Taproom.

Financed partly by Crowdfunding the new Taproom will sit at the heart of the community brining you the best of craft ales and lagers produced by one of Londons leading independent breweries.

Excite undertook a site survey and having produced plans, consulted with our suppliers over elements of the design.

They have used combinations of Apart Ovo speakers and Cloud Electronics for the background music.

For Live music, cinema and comedy nights, the stage area is consists of a pair of wall mounts RCF 715 speakers, a small RCF 6 channel mixer and a Senheisser Microphone.

Excites engineer Gareth Thomas says "Because music is such an integral part of the atmosphere, it was essential to supply something that could deliver the required clarity and punch and within budget, I really believe these RCF speakers achieve that "
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