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Alex Diaz (alexdiazeco)
Works at AlexDíazEco
Attended UCLA
Lives in San Juan, Puerto Rico


Alex Diaz (alexdiazeco)

OP-EDs and Personal Statements  - 
The challenge of 2016

Taking advantage of the momentum created by COP21. That's the great challenge of the new year just begun.

May 2016 bring you every opportunity to do that in your corner of the planet.


I got as close as, I don’t know, perhaps 100 feet. She was just floating there, as placid as her vast ocean playground. …
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Alex Diaz (alexdiazeco)

OP-EDs and Personal Statements  - 
The ultimate test

COP21 is behind us, and lucky for us, the holiday season followed and has given us a few days to reflect on what it means. One of the meanings is, in fact, our very search for meaning.

Given that Paris did not come close to solving the problem, this is a good place to start, and here's a great opinion piece with plenty to chew on, including the imperative to love the fate we have -- amor fati -- as we move aggressively to improve it.
Our human drive to make meaning is powerful enough to turn nihilism against itself.
Julian Bond's profile photoAlex Diaz (alexdiazeco)'s profile photoTravis Cohn's profile photo
Just saw your page and added you. My apologies for not having seen it before my previous comment. The price we pay for busyness, I guess.

Looking through your posts, though, you are quite clear on how vexing this is, as is the author of the NYT article here. COP21 hovers at 4C, and we need 1.5C. But that seems to be already baked in, according to the latest science, so we may be unavoidably headed for 2C-4C.

You can read the rest in this Medium piece I wrote before the summit, focused on a business audience:

It includes the mitigation and resilience actions we're left with.

Great to connect, Julian. Let's keep comparing notes.
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Alex Diaz (alexdiazeco)

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A cultural WOW moment

This is important for education, yes. Fantastic classroom project. It is also amazing from the perspective of every fan of art anywhere.

All true, and +Google is to be absolutely commended for the development and launch of the +Google Cultural Institute

But this is all important for another reason. We live in a time when art matters perhaps more than ever. The Institute brings us art from across human history. This moment, though, is more challenging than any in history, and if anyone has the answers and visions we need to show the way, it is the world's artists.

#googleculturalinstitute   #art   #socialchange  
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I hear ya! ;)
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Now that we know Paris won't solve it...

What's next? Here's a sneak preview, my latest Tensions column in +Medium 

#climatechange   #climate   #carbon   #COP21   #Paris   #actonclimate   #greenhope   #climatereality  
And the world has changed. Will, actually, because it hasn’t yet. But it feels like it, because it is now so certain. So…
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You know it. Thanks for reaching out.
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Alex Diaz (alexdiazeco)

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Refreshing. Uplifting. Reassuring.

That's how I feel every time I hear Paul Polman speak. This YouTube clip brings us his latest mike moment. Check it out.

The +Unilever CEO has become the clear corporate leader and example of how to turn a huge multinational into a true Earth saver. Oh, sure, I've read the criticism; even Unilever is still not at net positive, and if Unilever isn't, then where's the hope?

The hope is in turning EVERY corporate chief into a Paul Polman, if not to ultimately save the planet, then to extend its life and give us a fighting chance at transforming a whole lot of things about OUR lives in the process. That to me is extremely hopeful.

#sustainability   #climate   #climatechange   #globalwarming   #carbon   #unilever   #paulpolman  
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Buckle up, says Gore

We're just taking off in the biggest-ever ride of our lives, he said during this +Climate Reality training in Toronto.

Damn right. It's the most hair-raising race against time of all time. The only question is: will you be a driver, hop along, or sit it out?

C'mon. Let's drive this thing!

#globalwarming   #climatechange   #climate   #carbon   #sustainability  
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Alex Diaz (alexdiazeco)

Climate Change News Stories  - 
Great COP21 summary

Lots of sources are summarizing the outcome of the COP21 Paris climate agreement. Here's a particularly good one from Rocky Mountain Institute.
The Paris agreement represents a tremendous breakthrough in the fight against climate change, with an explicit goal to keep the global temperature rise well below 2°C by 2100.
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More on the art project...

Just posted on the +Google Cultural Institute and here's Lucy Neal with more on the vital role of art in today's society. Great watch. You won't want to miss it.

#art   #culture   #googleculturalinstitute   #socialchange  
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No abandones tu viejo

Es una crisis llegando a grandes proporciones. El aging de nuestras sociedades.

A ver.

Es cosa del alma.
 ·  Translate
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Alex Diaz (alexdiazeco)

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Let's change the conversation

I mean OUR conversation, the one we have here in this space, and over at my +Medium page.

Let me at the outset apologize for being absent from Google+ for the last three months. I've taken the time to rethink and reboot, as has G+ itself! And just as our favorite network has settled into a new place of engagement and innovation, so must we.

I have used this space to write only about climate and resources -- my cozy green blog, as it were. To be sure, that remains the greatest challenge facing humanity. But there are others. There have ALWAYS been others. I've covered them extensively as a journalist and worked on them as a marketer -- their magnitude and interconnectedness, their urgency and raw human impact, their gloCal nature and dizzying complexities.

What I want to do now is bring that thinking and experience to this conversation, because it is a new and daring dialogue we must begin to have. Digitally. Locally. Globally. None of the issues are new. What is new is the way we must connect them, and the inspiration and action that must emanate as a result.

One inspiration is the whole concept of surface tension. See the water drops in the picture? As the wind blows, molecules hold on for dear life, but when the force becomes too strong, they must let go, and then they change position...rapidly.

We are surrounded by such tensions. Our lives and our futures are in so many ways defined by how we face them, for good or ill. So let's dig in. Let's understand where we're going as individuals and as a human race, both in our internal synapse and soul dimensions, as well as our social, national and transnational lives.

We live at the most exciting AND frightening time in human history. The opportunities and challenges for each of us and for the companies and institutions where we breathe, work and play, are truly without precedent.

So are you ready? Let's explore.

#change   #climate   #sustainability   #tensions   #society  
Joel Franqui's profile photoAlex Diaz (alexdiazeco)'s profile photoJackie Torres's profile photo
Lets walk the talk...change positions ...rapidly!
Me encanta como escribes....Jackie
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Alex Diaz (alexdiazeco)

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"Meet people where they're at." And "be authentic."

Meet Allen Hershkowitz. And then don't forget Allen Hershkowitz. Not just for the fantastic work he's doing to green pro sports (see article), but more so for the phenomenal potential it holds for the REST of society.

The meet-people quote above was a game-changing suggestion he received from Robert Redford. The be-authentic part is Allen's. The big picture is another Allen quote: "There are cultural barriers to sustainability." Why sports? "Sixteen percent of Americans follow science. Seventy percent follow sports."

That's right. "Meet people where they're at." Where they're most receptive. Not because they believe in climate solutions when they're first approached, but because you're approaching them in a space they're comfortable at.

Try it at home, at work, at school, in a game! Wherever your people are at.

#sustainability   #globalwarming   #climatechange   #climate  
Can Allen Hershkowitz's green sports movement turn fans into environmentalists?
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Alex Diaz (alexdiazeco)

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It's about freaking time!!

The world's weather men and women, the folks who report on the day's and week's sun and rain every single day of our lives -- and who know more about the climate than most mortals -- have been befuddlingly and deafeningly silent on climate change this entire time. It has been one of the most perplexing mysteries of the last 20 years of sound and fury on global warming.

So it comes as an absolute delight -- a thrill, a big reason to celebrate! -- to see the mother and grandaddy of all weather men and women, The Weather Channel, come out with its first foray into the debate.

Check out this take on it  and visit the site in the link below.

Then, if you can, invite one or more TV channels in your city to launch a Climate 25 of their own, raising the voice of your local experts. Like the ones tapped by The Weather Channel, we can be certain they will speak out at full volume.

And isn't that what we want them to do?

#climate   #climatechange   #globalwarming   #sustainability  
Hear how a select group of military, business and health leaders are preparing for the effects of climate change now.
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  • UCLA
    Development, 1985 - 1986
  • DePaul University
    Development, 1982 - 1985
  • Tulane University
    Political Science, 1980 - 1981
Basic Information
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August 11, 1962
Other names
alexdiazeco (the one to Google)
Because our times are defined by CLIMATE TENSIONS, like rain on a leaf. Let's dig in.
Communications Agency
I specialize in connecting with a brand's core spirit, discovering the essential idea, and designing road maps that change the game
  • AlexDíazEco
    Chief Idea Officer, 2013 - present
    Breakthrough Content Marketing firm for social+climate impact brands. Lead Insurgent of COMMON, a creative accelerator of social enterprises and projects. Focused on clients who make a difference, scale rapidly and want to achieve dramatic breakthrough. We target small and midsize companies (SMCs), NGOs and cities. We're building on our triple-decker background in journalism, marketing and sustainability.
  • Caribbean Business newspaper
    Senior Business Editor, 2011 - 2013
  • Afan Green Communications
    Director & Strategist, 2009 - 2010
  • Westernbank (San Juan)
    Sustainability SVP, 2006 - 2008
  • Doral Financial (San Juan)
    Sustainability VP, 2004 - 2006
  • Casiano Communications ( San Juan)
    Marketing VP, CB Editor, 1998 - 2004
  • Doral Financial Corp.
    Marketing VP, 1996 - 1998
  • Caribbean Business
    Reporter, Editor, 1988 - 1996
  • Dynamic Marketing
    Account Executive, 1986 - 1988
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San Juan, Puerto Rico
Chicago - Los Angeles - New Orleans - Miami - Washington, D.C. - San Juan, Puerto Rico
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Alex Diaz (alexdiazeco)'s +1's are the things they like, agree with, or want to recommend.
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