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Alex Diaz (alexdiazeco)
Works at ecoWords
Attended UCLA
Lives in San Juan, Puerto Rico
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Alex Diaz (alexdiazeco)

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Refreshing. Uplifting. Reassuring.

That's how I feel every time I hear Paul Polman speak. This YouTube clip brings us his latest mike moment. Check it out.

The +Unilever CEO has become the clear corporate leader and example of how to turn a huge multinational into a true Earth saver. Oh, sure, I've read the criticism; even Unilever is still not at net positive, and if Unilever isn't, then where's the hope?

The hope is in turning EVERY corporate chief into a Paul Polman, if not to ultimately save the planet, then to extend its life and give us a fighting chance at transforming a whole lot of things about OUR lives in the process. That to me is extremely hopeful.


#sustainability   #climate   #climatechange   #globalwarming   #carbon   #unilever   #paulpolman  
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"Meet people where they're at." And "be authentic."

Meet Allen Hershkowitz. And then don't forget Allen Hershkowitz. Not just for the fantastic work he's doing to green pro sports (see article), but more so for the phenomenal potential it holds for the REST of society.

The meet-people quote above was a game-changing suggestion he received from Robert Redford. The be-authentic part is Allen's. The big picture is another Allen quote: "There are cultural barriers to sustainability." Why sports? "Sixteen percent of Americans follow science. Seventy percent follow sports."

That's right. "Meet people where they're at." Where they're most receptive. Not because they believe in climate solutions when they're first approached, but because you're approaching them in a space they're comfortable at.

Try it at home, at work, at school, in a game! Wherever your people are at.

#sustainability   #globalwarming   #climatechange   #climate  
Can Allen Hershkowitz's green sports movement turn fans into environmentalists?
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She truly is our last remaining hope

Well, OK, that's not fair. American presidents can't solve climate change alone. Heck, they're hard-pressed to get significant action through Congress in this country!

So to read this column by +Bill McKibben and trust Hillary will do exactly as he says, and then hope that alone will get the job done, is quite the leap.

Still, Bill got the vision right, and she can get the action right, and that includes using American influence to get others around the world to do what's right.

Will that get the job done? No way to know. The only thing we DO know is that the launch of an Apollo-like, Marshall Plan-like, anti-terrorism-like approach to climate policy domestically and overseas, is the ONLY choice she would have as president to give the U.S. and the world one final hope of avoiding the worst consequences of climate change.

Because the window will close forever in the coming years, so if whoever wins in 2016 doesn't do this, there will be no path left for the next one to thread.

But this is precisely why we citizens, we the people, can't just sit back and leave climate change to the U.N. and the politicians and elected officials of this or ANY country. Because their record is abysmal, and we don't know and can't for a second trust Hillary or anyone in London or Beijing or anywhere to deliver THE solution.

So we have to press on with private-sector and NGO action at the local and grassroots level, with the innovations and the behavior change that truly CAN solve the crisis.

And if we get lucky and our leaders follow our lead and really, truly do implement the laws and policies that accelerate that change and get us to the promised land, behold, children of the Earth. Behold! For ours will be the glory. Ours will be the triumph. Ours will be the new society sure to emerge from the ashes of our own deeds.

Amen to that!


#climatechange   #climate   #globalwarming   #sustainability   #hillaryclinton   #2016elections   #carbon  
In an open letter to Hillary Clinton, Bill McKibben lays out exactly why she needs to put climate change at the center of her campaign -- and how she can win with it.
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June 18

I'm with +Chris Mooney, the climate editor of the +Washington Post when he says in this article that 2015 is shaping up to be -- finally! -- the Year of Climate. http://www.washingtonpost.com/news/energy-environment/wp/2015/06/05/why-2015-could-be-the-year-that-really-changes-the-climate-debate/

He lists the Pope's upcoming June 18 encyclical on climate change (article link below) as one of the reasons, the others being the Paris #COP21  conference in December and record temperatures.

Of these, I think the encyclical will go down in history as THE 2015 climate event. Paris will be important -- greatest-ever global accord and all -- but it alone will not keep us from surpassing 2C. Those voluntary country commitments will likely not be worth the paper they'll be printed on.

Better than nothing? Of course. Enough to solve the crisis? Not a chance. Even the event's organizers have admitted as much. http://www.climatecentral.org/news/paris-talks-wont-achieve-2-degree-goal-does-that-matter-18648 

Heck, perhaps nothing will stave off 2C at this late stage. But if there is anything that CAN maybe perhaps pull it off, it is the triggering of a social wave so rapid and massive as to create the final global push required to halt carbon emissions and bring them down at the speed and scale needed to avert the worst climate consequences before it's too late.

In this Dec. 2011 post, I called it The Climate Spring. https://plus.google.com/u/0/+AlexDiaz2030/posts/6e76oyUyrut Studies show how movements suddenly pop and create that one final push into liberation. The Civil Rights struggle in the 1960s. The End of Communism in 1989. The Arab Spring in 2011.

It is the combination of a committed minority, usually 10%-20% of the population, and the point when the volume of their voices becomes so loud, and the justice of their claim becomes so undeniable, that action breaks through a tipping point and speeds to total and unstoppable execution.

Passive believers go from intimidation and inertia to mutual support and emboldened willpower. Suddenly -- at least when it explodes it feels like suddenly -- the minority becomes a raving majority, and the world changes.

I believe we may be about to witness the next such episode. I certainly hope so. The trigger will be June 18, and it won't hurt -- I suppose it is not a coincidence -- that the Pope's circular comes on precisely the day Al Gore will team up with Pharrell Williams to awaken the planet with the 24-hour global Live Earth concert. http://www.liveearth.org/ 

Pope Francis will awaken something else. It is the thoroughly undeniable Moral Argument in favor of the most aggressive and urgent climate action we can possibly muster. His focus is the world's 1.2 billion Catholics, including 77 million in the U.S. and roughly 450 million in Latin America.

But the calling will be inter-faith. EVERY religion will be asked to join. And the argument is strong. If you believe in God, you have an unshakable moral duty to protect his creation. Don't believe God actually created the planet? No problem. Focus on the next part of the argument: God wants you to love and care for one another far more than you may be doing now, ESPECIALLY the most vulnerable . And in a world ravaged by climate change, that includes everyone who suffers the consequences of extreme weather and other climate impacts.

As the latter escalate, so will the urgent need for...your love! The Pope will speak from the perspective of Christian love, and he will ask you to connect and call on the love inspired by whichever spiritual leader or deity suits your particular faith.

The raw significance of this calling, and the reason I see it as a possible -- dare I say likely? -- game-changer, is the fact that 80% of the world's population is religious, according to the most reliable studies. http://www.pewforum.org/2012/12/18/global-religious-landscape-exec/

That's 5.8 billion people. In developing countries and emerging markets -- soon home to most of the world's middle and upper income classes (read: consumption, influence, power, action) -- the percentage is substantially higher!

Influence is driven by inner-circle trust and social position. You follow those you trust, as I wrote here http://greeneconomyproject.blogspot.com/2012/03/landmark-study-shows-way-to-denier.html  Every well-made poll points to strong majorities across countries who are already climate believers, and a small and shrinking minority who are deniers -- except, of course, in weird countries like the U.S., Canada and Australia, where deniers are a sizeable minority, though still a shrinking minority.

But the believer majorities are passive. Deniers have been louder. Inertia has held firm. So when the Pope unleashes and emboldens the faithful in those inner circles and social positions to raise the volume of THEIR voices, to realize they are right AND they are more, and to connect their climate beliefs nonnegotiably and unwaveringly with their faith beliefs -- when all those priests, ministers and rabbis take to the pulpit and the streets and move masses of loyal followers into definitive and decisive action, the inertia and passivity holding believers back will -- let us hope! -- vanish, and a game-changing, planet-saving wave of action will come to rule the day.

Not only does this have all the makings of a Climate Spring, but I trust it will also include something else.

Not even the Pope, and much less those priests, ministers and rabbis, can anticipate whether this revival will keep us from passing 2C. At this point, the carbon already in the atmosphere may suffice to scuttle that plan.

So we may be headed for 3C no matter what the world's faithful do, though their actions will no doubt keep the disaster from becoming even worse.

And that means we will need something else from communities of faith and worship in every corner of the planet. We will need a reawakening of the church-based service and relief charities of centuries past, when government welfare programs did not exist and the only folks offering health, education, housing and other vital services were religious charities.

Check out these two early-2013 posts I wrote when my book was going to be called Green Hope. I have since changed it to The Hypergreen Neighborhood and a focus on local action, but if this Pope-triggered source of hope does materialize, I may just return to the previous focus. https://plus.google.com/u/0/+AlexDiaz2030/posts/g1PHbc1YXDE and https://plus.google.com/u/0/+AlexDiaz2030/posts/9xg67ALkdXc

All told, June 18 promises to be monumental. Truly historic. As with all such moments, they are established as such much later by historians. But for those of us living through it, and for those of you reading this column and now anticipating the moment, we will know.

So let us do something with that knowledge, particularly those of us who ARE faith-driven. Let us be among the ones who take the Moral Argument into our own inner circles. Let's ride the wave set off by the Pope's announcement, join the priests and ministers, lead social organizations, persuade governments and corporations, and do EVERYTHING in our power to make sure the Climate Spring happens. That the silent majority becomes high-volume. That the sustainable life, and LEED buildings and neighborhoods, and all matter of sustainable solutions, become the new normal. At the earliest. With the most accelerated pace of change possible.

I, for one, along with a growing group of leaders and volunteers, am in the midst of an initiative here in Puerto Rico and later elsewhere that can be easily folded into the Climate Spring to add to the acceleration.

It will be an exhilarating ride. Care to join?


#sustainability   #climatechange   #climate   #carbon   #popefrancis   #catholicchurch   #religion   #faith  
Pope Francis's upcoming encyclical on climate change will come out on June 18, Vatican officials said Thursday.
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I'm in!
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Call this a sort of Poynton's place

That's Scott Poynton, founder of The Forest Trust, as told by +Grist in this great piece. Check it out.

At first, it brings you down, when he reveals the fault lines in the green-certification system we've all become so enamored and lulled by. And you wonder whether you'll ever again consume "in peace."

But then he lifts you back up with the alternative.

I won't spoil it. You really should read the article. And then download the free ebook and read THAT.

Truly inspiring. And for brand warriors like +Joel Franqui, real important information for your products and stores.


#sustainability   #climatechange   #sustainablebrands  
A save-the-forests advocate argues that the certification system gives companies an easy out -- rather than a push to transform the world.
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Will read. Will comment. Thanks +Alex Diaz 
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So how do we feel about this?

At some point, we have to read and reread this article, this mother of all messages, and answer that question. How DO we feel about this?

Because the author is so right. Everything we know about human beings suggests we as a people will not take the steps needed to escape catastrophe, which is due to begin in earnest near mid-century and escalate to uninhabitable degrees by century's end.

It is, as the article posits, POSSIBLE to fall short of 2C, but only if we act in such a manner and change behavior at such speed and scale as has NEVER occurred in human history.

The thing is, that is not to say it can't happen this one first time. There is a first time for everything, we're told since we're five. Everything is possible if you put your mind to it. The ultimate resource is human ingenuity. Etc., etc. Yes, we know. And in this instance, we already have the means to avoid 2C. If we put our minds to it, technically we CAN get it done.

So the challenge is to turn technical possibility into historic, unprecedented reality. Is there still hope? Of course. We just have to move like never before.

I'm in. Are you?

Let's do this.

#climatechange   #climate   #sustainability   #globalwarming   #carbon  
It's still "possible" to avoid horribly grim outcomes, but ... not likely.
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Buckle up, says Gore

We're just taking off in the biggest-ever ride of our lives, he said during this this +Climate Reality training in Toronto.

Damn right. It's the most hair-raising race against time of all time. The only question is: will you be a driver, hop along, or sit it out?

C'mon. Let's drive this thing!

#globalwarming   #climatechange   #climate   #carbon   #sustainability  
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It's about freaking time!!

The world's weather men and women, the folks who report on the day's and week's sun and rain every single day of our lives -- and who know more about the climate than most mortals -- have been befuddlingly and deafeningly silent on climate change this entire time. It has been one of the most perplexing mysteries of the last 20 years of sound and fury on global warming.

So it comes as an absolute delight -- a thrill, a big reason to celebrate! -- to see the mother and grandaddy of all weather men and women, The Weather Channel, come out with its first foray into the debate.

Check out this take on it http://thinkprogress.org/climate/2015/06/15/3669379/weather-channel-climate-change/  and visit the site in the link below.

Then, if you can, invite one or more TV channels in your city to launch a Climate 25 of their own, raising the voice of your local experts. Like the ones tapped by The Weather Channel, we can be certain they will speak out at full volume.

And isn't that what we want them to do?


#climate   #climatechange   #globalwarming   #sustainability  
Hear how a select group of military, business and health leaders are preparing for the effects of climate change now.
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Go, Gina!

Could not have said it better myself.
NO ONE could have said it better "myself"!
A clear exposition of what government can do best to drive climate solutions forward.
Set the right standards.
Focus on the long term.
And get out of the way.


#sustainability   #climate   #climatechange   #globalwarming   #EPA   #GinaMcCarthy  
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The right adaptation narrative

Commodity prices are rising. Supply chains are being affected. If you don't adapt to intensifying climate risks, YOUR BUSINESS WILL BE HURT.

This story is so right. THAT's the message we must be delivering to business owners, boards and shareholders the world over. Oh sure, +GreenBiz.com conferences and guru books have been saying it for some time. But clearly, the message has not gotten through with the urgency and massive adoption it calls for.

So a new urgency beckons. New ways of getting the message across. As communicators, we MUST get more creative. We must insist on a different narrative.

So much rests on this story, so let's tell it. Differently.


#sustainability   #climatechange   #carbon   #globalwarming   #supplychains   #adaptation  Thanks for the story, +Jessica Cheam 
Central banks and credit rating agencies have yet to wake up to the need for commercial banks and corporations to test their exposure to climate change, says climate finance expert.
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The City of Green Shoulders

"Let's go. The bus arrives in seven minutes."

Wouh. What? Seven minutes? How do you know? Sure it's not eight, or I don't know, five? "I checked the app, dad. That's how I move around."

My daughter and I raced out of Wormhole Coffee Shop and made it to the six corners of North, Damen and Milwaukee right on time. Spot on. Seven minutes.

I was captivated. It was the second day of a two-week visit my wife, son and I made to Chicago to attend Maydi's graduation (shout out to Columbia College Chicago), but for me it became as much a family trip as a fact-finding and relationship-building trip around the sustainability built into this amazing city just in the last seven years.

The ambitious process began in earnest with the 2008 announcement by then Mayor Richard Daley of the city's Climate Action Plan, reported in this +Scientific American story at the time: http://www.scientificamerican.com/article/chicagos-plans-to-go-green/

Chicago had some catching up to do, as other U.S. cities were already underway with their own initiatives. But the Windy City's aggressive push made heads turn nonetheless, given its size and rust-belt reputation.

Three years later, Daley successor and former White House Chief of Staff Rahm Emanuel entered City Hall and broadened the program with Sustainable Chicago 2015, a 24-goal agenda in line to be extended past this year's expiration. See the latest status report here: http://www.cityofchicago.org/content/dam/city/progs/env/SCYear2Report.pdf

The 24 goals are divided into seven categories covering the city's most significant climate and environmental impacts and opportunities: the economy, energy, transportation, water, parks & food, waste, and climate change.

The results are mind-blowing by any account. Chicago now ranks first in the nation in LEED building certifications per-capita, and the Retrofit Chicago initiative has attracted dozens of high-rises downtown and slashed their energy bills by 7% since 2012.

"LEED is now a default mode," Brian Imus, +USGBC (U.S. Green Building Council) Illinois director, told me in his office -- so much so, in fact, that "we're now evaluating our role going forward." Imagine that.

Neighborhoods have been integrated big time. Data is now public on energy use at every neighborhood in this city of neighborhoods. The Retrofit Chicago Residential Partnership, Solar Chicago, and the Chicago Neighborhood Energy Challenge drew thousands more homes than anticipated.

The Challenge has thus far reduced energy costs by 20% across Logan Square and Humboldt Park, the area where I lived for much of the 70s and 80s.

Density, central to any sustainable urbanism design, had accelerated prior to Daley's 2008 climate-action launch, thanks to the redevelopment of numerous communities. Wicker Park, down Division and North avenues from Humboldt, was no-man's land when I biked and rode the bus to Holy Trinity High School and later DePaul University. Today, it is chic-ville, home to the Wormhole, Filter Coffee Lounge (pictured) and dozens of the coolest spots you will find in any city. The DePaul district around Fullerton, Lincoln and Clark, and many others, have undergone a similar transformation.

The green thing is taking them all to new heights. Transportation is a major driver. Apps, like that used by Maydi, are featured on the Transit Chicago website: http://www.transitchicago.com/apps/ -- a major reason for the double-digit hike in mass-transit ridership under Sustainable Chicago 2015.

When you're not moving around in trains and buses, you're likely doing it on a bike -- weather permitting -- thanks to Divvy, a ride-sharing service of the city that in just the last two years has placed 300 stations and 3,000 bikes in neighborhoods throughout Chicagoland.

To drive you even further into biking, the city has created more than 65 miles of new bike lanes, part of a goal to reach 100 by year-end. If you must still use a car, Zip Car and other vehicle-sharing firms have added hundreds of cars to their fleets, and charging stations are being installed everywhere to encourage the purchase of EVs and plug-in hybrids.

So successful have these neighborhood and retrofit wins been -- along with the city's other green initiatives -- that companies expanding in and relocating to Chicago are increasingly opting to set up at or near downtown and the inner city, according to Tom Bartkoski of World Business Chicago, the public-private partnership in charge of promoting the city for business development. I paid him a visit to discover what Chicago is doing right on that front.

"That's where the talent is at and wants to live. It's part of the funky culture that has emerged in these neighborhoods, so the companies are following along," he said.

Speaking of WBC's efforts to attract firms, cleantech is one of the priority target industries. My trip coincided with this year's Clean Innovation Bridge, a city and WBC initiative run by Chicago-based Clean Energy Trust (CET) to matchmake cleantech entrepreneurs and start-ups with capital and corporate partners.

The Bridge is part of a broader push to make Chicago a global leader in cleantech innovation, a mission that also includes initiatives by the University of Chicago, the Illinois Institute of Technology, Energy Foundry and other organizations.

"Cleantech is a priority for us," WBC President & CEO Jeff Malehorn told the audience, a point he made clear when he was introduced to me a few minutes prior by the CET's energetic CEO, Amy Francetic.

"Our goal is for these entrepreneurs to come in search of capital and partners and set up their global hubs right here in Chicago," Deputy Mayor Steve Koch also told the audience.

Yes, along with companies from every other industry moving to the city. It's hard to pinpoint the precise weight Chicago's neighborhood and green improvements represent in these corporate relocation decisions -- the main appeal is the talent itself, plus location and industry ecosystems -- but the correlation is at the very least intriguing: Chicago has now ranked two years straight as the #1 corporate relocation city in America by Site Selection magazine, comfortably ahead of second-place Houston. See the coverage here http://www.siteselection.com/issues/2015/mar/top-metros.cfm and here http://www.siteselection.com/issues/2014/mar/metros.cfm 

The vibrancy of those neighborhoods, the transportation options, the lower energy bills -- I don't know about you, but it seems to me like a clear no-brainer. If you're looking for talent, relocate to a city giving that talent the lifestyle choices they want, and the convenience and lower cost offered by sustainability are proving decisive in keeping those knowledge workers happy. Certainly in Chicago.

It's one of the reasons I was so looking forward to our May 13-25 trip, because back home in Puerto Rico, where I've lived since 1988, I'm leading a neighborhood-based initiative called Footprint Zero -- under the auspices of the local USGBC Chapter http://www.usgbc-uscaribbean.org/ -- to get the Caribbean island and U.S. territory on the climate warpath so many other visionary cities, states and countries have already joined.

We're in the planning and design stage, which is why I visited Karen Weigert at City Hall and was thrilled when she agreed to become a sort of mentor. She's the city's Chief Sustainability Officer, and her 2015-and-beyond plan is already textbook for us.

So are Living Cities and Sustainable Urbanism, the first co-authored and the second fully authored by the dean of the field in America, pioneer of the USGBC's LEED for Neighborhoods standard we're using as the centerpiece of Footprint Zero, and a demigod at the +Congress for the New Urbanism. I met Doug Farr at his downtown office, not far from CNU's, and received some kind words and key advice on the initiative. We're honored to have him on board.

We're also honored to have partnered with Aleen Bayard, CEO of Footprint Partners http://www.footprintpartners.net/ -- the name similarity is purely coincidental. I reached out prior to the trip, and she bent over backwards to offer priceless advice and arrange meetings, including Weigert's, with the help of JLL's Robert Best.

We're doing this in Puerto Rico, as is Chicago and every other urban area, because cities matter. They matter to the climate struggle perhaps more than any other single source of emissions and resource depletion, since about 80% of all carbon hails from the world's cities.

The critical contribution Chicago is making, and we hope Puerto Rico will make, is speed. Raw speed. Radical urgency. Big ambition. At the +WeMeanBusiness Coalition, they're calling it the Breakthrough Challenge, a phrase coined by sustainability extraordinaire +John Elkington in his co-authored book by the same name: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118539699.html 

The thinking is simple: despite everything done on sustainability to date, all the renewables and corporate platforms, all the transit apps and neighborhood redevelopments, emissions are still rising. So given the little time we have left before the worst of climate change becomes irreversible and reversing course becomes impossible, we must abandon green-business-as-usual and adopt bold, breakthrough climate action.

That means accelerating solutions, including everything being done now and then some, at unprecedented speed and scale in cities everywhere. In my own book-in-progress, I call it hypergreeninghttp://www.slideshare.net/alexfdiaz/the-hypergreen-neighborhood 

It is precisely why we wish to set up what Aleen calls an EcoSister City relationship with my former home town -- because if we can inspire others to move at the utmost speed and scale, just like Chicago is inspiring us, we may give ourselves a fighting chance at saving the planet from climate catastrophe, and in the process, reward ourselves and future generations with urban spaces and choices far more livable and uplifting than today's.

Indeed, it is the ONLY chance we have as a human race. We HAVE to get cities right, and that means getting neighborhoods right, since the former is merely a collection of the latter. Where people want to live. Where we want companies to set up shop.

What about you and your city? Are you engaged? How is your neighborhood doing?

#climatechange   #carbon   #sustainability   #globalwarming   #Chicago   #PuertoRico   #sustainablecities  
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I've lived here in Chicago for over 20 years. 3 months out of the year it's the most beautiful city on Earth.
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The only question now is: How FAST!

How fast can this scale. How fast can we roll it out to homes and buildings everywhere. And I mean EVERYWHERE, because that's where it's needed. In every corner of the planet.

Check out the Powerwall here: http://www.teslamotors.com/powerwall

#carbon   #climate   #climatechange   #sustainability   #energy   #energyefficiency  
Tesla's new batteries for home and utility storage are "the missing piece" in Elon Musk's solar and electric car future.
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+Barry Heaven The lack of economics training may actually be an advantage, as orthodox economics (in which I'm trained / indoctrinated) almost wholly fails to recognize this conflict.
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    Development, 1985 - 1986
  • DePaul University
    Development, 1982 - 1985
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Green content marketing to place sustainability on hyperspeed
Introduction
Thanks for your visit. This G+ page is dedicated to the indispensable fight against climate change and resource depletion. If you're interested, please peruse the posts, and let's add each other to our circles. 

Better yet, let's engage in online and offline activities and collaborate to write the stories and launch the initiatives that will ACCELERATE solutions and give humanity a chance. I believe profoundly in the power of the word, particularly when joined by images and film -- words with drama, words with punch, words with passion. They have always inspired crowds and moved mountains, and given the depth of today's climate crisis, we need the right words written and shared...more than any time that came before.

If you're a company or agency in your own climate crusade, let's talk about your sustainability content marketing. Let's write and spread the kind of compelling storytelling that has become the heart of digital marketing today -- articles, images and videos so captivating that people will love to share them widely across their networks. Visit my Linkedin page and ecoWords site in the links below and let's get in touch.

I also believe profoundly in the power of brands and projects. There is so much going on right now around the world to change the world, but if we know one thing above all else, it is that the sum of it all will not keep temperatures from rising past 2 degrees Celsius in the 10-15 years that remain to get the job done. Another notch beckons, a hyperspeed dimension, if you will, focused on replacing all things unsustainable with sustainable alternatives in every neighborhood across the planet. We simply HAVE to step it up, and we have to step it up NOW.

One neighborhood-level solution I'm thrilled to be involved with is Footprint Zero (Huella Cero in Spanish). Led by the Green Building Council's U.S. Caribbean Chapter, it seeks precisely the scale and speed this moment calls for, and uses the amazing LEED Neighborhood standard to trigger the change needed. Extremely exciting, innovative and game-changing.

Whenever I'm not busy working, blogging, googling, running, biking, traveling, coffeeing or familying, I'm also hard at work contributing to this big change -- and contemplating the consequences if we don't make it -- through the writing of The Hypergreen Neighborhood, my first book, because it's no longer "what" but rather "where" and "how fast."

So, welcome once more, and I hope to see you down the (G+) stream.
Work
Occupation
Green Content Marketing
Skills
The juncture of dramatic storytelling and passion-stirring marketing, a hybrid combination at the heart of the new digital marketing, because to get digital right, marketers must now also be journalists.
Employment
  • ecoWords
    Editor & Marketer, 2013 - present
    After three years in business journalism (second time around) and more than a decade in the local sustainability and marketing/pr trenches, I engaged various clients and partners throughout 2014 in the U.S. territory of Puerto Rico across a range of writing assignments and stakeholder initiatives to combat climate change and promote the island in global markets. As 2015 began and my work on those local initiatives expired, I shifted my energies to the launch of ecoWords and its focus on sustainability and storytelling at a broader global level, as well as my work with the U.S. Caribbean Chapter of the Green Building Council to develop and roll out Footprint Zero and bring change to neighborhoods at fantastic speed and scale.
  • Caribbean Business newspaper
    Senior Business Editor, 2011 - 2013
  • Afan Green Communications
    Director & Strategist, 2009 - 2010
  • Westernbank (San Juan)
    Sustainability SVP, 2006 - 2008
  • Doral Financial (San Juan)
    Sustainability VP, 2004 - 2006
  • Casiano Communications ( San Juan)
    Marketing VP, CB Editor, 1998 - 2004
  • Doral Financial Corp.
    Marketing VP, 1996 - 1998
  • Caribbean Business
    Reporter, Editor, 1988 - 1996
  • Dynamic Marketing
    Account Executive, 1986 - 1988
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Juan, Puerto Rico
Previously
Chicago - Los Angeles - New Orleans - Miami - Washington, D.C. - San Juan, Puerto Rico
Contact Information
Work
Phone
787-923-0743
Email
Address
San Juan, Puerto Rico (USA)
Alex Diaz (alexdiazeco)'s +1's are the things they like, agree with, or want to recommend.
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