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Alex Czartoryski
155 followers -
Chief Innovation Officer
Chief Innovation Officer

155 followers
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Embrace Page Speed Limitations in your Designs

"If we don't design within the medium's limitations, the result is a bad experience. Designers would not create a four-color ad for a black-and-white print publication, or produce a 30-second video for a 15-second slot. Including speed as part of the web design process is no different than accounting for the limitations of other creative mediums."
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** How to Avoid Getting Screwed by your Remarketing Platform **

Many Advertising Platforms purposely mislead you to increase your ad spend. In this post, I take a look at the tactics these platforms use to fool you and how to protect yourself.
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If you are running an Converions + ROI focused AdWords +YouTube campaign, it is very important to understand that conversions are counted differently from other Campaign types, and this can cause you to significantly overspend!
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Google AdWords Display Remarketing best practices for account setup.
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Fooled by data: Why looking at your AdWords Account Data in aggregate can mislead you into increasing your budget, when you should really be decreasing.

https://business.czarto.com/2017/01/23/adwords-why-aggregate-data-can-be-misleading/
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An interesting app that ads sound effects while you read your favorite children's book.
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Amazing by any standards: "The Swan Automaton" built by John Joseph Merlin in 1773 https://youtu.be/MT05uNFb6hY
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