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Alex Czartoryski
161 followers -
Chief Innovation Officer
Chief Innovation Officer

161 followers
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** How to Avoid Getting Screwed by your Remarketing Platform **

Many Advertising Platforms purposely mislead you to increase your ad spend. In this post, I take a look at the tactics these platforms use to fool you and how to protect yourself.
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If you are running an Converions + ROI focused AdWords +YouTube campaign, it is very important to understand that conversions are counted differently from other Campaign types, and this can cause you to significantly overspend!
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Google AdWords Display Remarketing best practices for account setup.
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Fooled by data: Why looking at your AdWords Account Data in aggregate can mislead you into increasing your budget, when you should really be decreasing.

https://business.czarto.com/2017/01/23/adwords-why-aggregate-data-can-be-misleading/
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An interesting app that ads sound effects while you read your favorite children's book.
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Amazing by any standards: "The Swan Automaton" built by John Joseph Merlin in 1773 https://youtu.be/MT05uNFb6hY
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