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Alex Cote
Works at Cloze
Attended College of the Holy Cross
Lives in Boston, MA
114 followers|17,922 views
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Alex Cote

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Cloze is on Product Hunt today - please give us an upvote!
Cloze: Smart inbox and contact manager for email and social
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Help your employees engage on social media with +Circulate.it via +Brian Honigman +Kim Lachance Shandrow 
Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
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Make Marketing Simpler With These 5 Tech-Savvy Tools by +Brian Honigman 
Identify which parts of the company's work flow can be automated with cost-effective tools.
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"Embrace your employees - help them help you build your brand on social" with +James Reynolds 
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+Paula Allen Feel free to reach out any time - happy to jump on HO if it's helpful to bounce ideas off me. 
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New title tag guidelines from +Moz +Pete Meyers -  55 characters is the new sweet spot. #seo   #seotips  
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Have him in circles
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Alex Cote

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New release of +Cloze today! Cloze 3.1 - Smart Contact Management and Support for iOS 8
New, smart contact management. Enriches contacts from email signatures. Search for contacts the way you think (“VPs in the Big Apple”, “marketers at IBM”)
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PR Wire Services Google Meltdown

Right out of the gate in my very first #smtpowertalk  for +Social Media Today (http://goo.gl/rgggs3) we hit on some spot on trends. +Steve Martin called it first when he suggested the PR industry has had its day, unless it changed and my other guest, +Alex Cote drove the point home when he said that unless you are prepared to be human and establish relationships no amount of apps is going to save you. 

The latest stats to come out of PR wire services show that Google has seriously deprecated what once used to be an easy SEO win (http://goo.gl/y6sAEl) that drove traffic to websites and even generated a number of mentions and citations. 

Marketing, across the web, is definitely getting tougher if you're still a traditional marketer locked into a mass-broadcast model of communication. For those who are in the know marketing has indeed become a means through which relationships are build before any business can take place. 

Traditional marketing is living the last sands of an inverted hourglass. 
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Create an employee brand advocacy program that works in twenty minutes or less using +HootSuite  and +Circulate.it  #socialbusiness   #employeeengagement  
Create an employee brand advocacy program that works in twenty minutes or less using HootSuite and Circulate.it
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Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.
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Excited to announce that Circulate.it is now available for all HootSuite Pro and Enterprise users. 
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+Mike Allton , +David Amerland and I peel back the veneer that marketing applies to connect with real people making it possible to scale to the profit level. Watch the video to learn more. Thanks +Social Media Today for connecting us all.   #SMTPowertalk  
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People
Have him in circles
114 people
pietro nocito's profile photo
Yasine Armstrong's profile photo
The Codebreakers's profile photo
Jared Wilmer's profile photo
Michael Edwards's profile photo
Steve Melnick's profile photo
Sheila Rafter's profile photo
Bill Bulkeley's profile photo
Selene Tan's profile photo
Work
Occupation
Marketing
Skills
Marketing launches, PR, brand-awareness, social media, SEO, website design and implementation, market research, product definition, product strategy, competitive analysis, user experience and building communities
Employment
  • Cloze
    Founder, CMO, 2012 - present
  • Iontera
    Chief Marketing Officer, 2011 - 2012
  • Cortera
    Vice President, Marketing, 2007 - 2011
  • eCredit.com
    Director of Marketing, 2004 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Links
Story
Tagline
Cofounder of Cloze.
Introduction
Apps that make social human again. Cloze & Circulate.it
Education
  • College of the Holy Cross
    Economics
  • Carroll School of Management
    Business
Basic Information
Gender
Male