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Alex Cote
Works at Cloze
Attended College of the Holy Cross
Lives in Boston, MA
102 followers|8,447 views
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Create an employee brand advocacy program that works in twenty minutes or less using +HootSuite  and +Circulate.it  #socialbusiness   #employeeengagement  
Create an employee brand advocacy program that works in twenty minutes or less using HootSuite and Circulate.it
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Alex Cote

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Excited to announce that Circulate.it is now available for all HootSuite Pro and Enterprise users. 
Turns every employee into a brand advocate by bringing social media sharing to their inbox
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+Mike Allton , +David Amerland and I peel back the veneer that marketing applies to connect with real people making it possible to scale to the profit level. Watch the video to learn more. Thanks +Social Media Today for connecting us all.   #SMTPowertalk  
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Totally agree +Steve Rayson - too short and there is no "meat" to the content. 
 
Long Form v Short Form Content
Readers want short, snappy content, ideally under 140 characters or at most a list, right? Well, actually, wrong. The evidence of 7 recent studies is that long form content is alive, thriving and driving high levels of content performance.
I looked at seven recent articles and studies that reviewed long form content and they all point to the benefits of long form content such as:
- higher rankings
- more shares
- more links
- more conversions

Full article here http://buzzsumo.com/blog/long-form-content-improves-content-marketing-conclusion-7-recent-studies/

Covers studies by +NewsWhip  +serpIQ  and others.

What is your experience?

#contentmarketing  
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Ditto!
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"Embrace your employees - help them help you build your brand on social" with +James Reynolds 
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+Paula Allen Feel free to reach out any time - happy to jump on HO if it's helpful to bounce ideas off me. 
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New title tag guidelines from +Moz +Pete Meyers -  55 characters is the new sweet spot. #seo   #seotips  
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Great piece +Steve Rayson 
 
One of the 8m people using Hootsuite? Here are some pro tips
Hootsuite guru +Mike Allton  explains why HootSuite is different from other social media management tools, how he uses it for curating and sharing content, his top tips to get the most out of HootSuite and his favorite +HootSuite  apps.
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People
In his circles
207 people
Have him in circles
102 people
Eric Martucci's profile photo
Adam Fingersh's profile photo
Will Munroe's profile photo
Alyssa Henderson's profile photo
Mike Allton's profile photo
GENE MARKS's profile photo
Yasine Armstrong's profile photo
Gene Schoepp's profile photo
Work
Occupation
Marketing
Skills
Marketing launches, PR, brand-awareness, social media, SEO, website design and implementation, market research, product definition, product strategy, competitive analysis, user experience and building communities
Employment
  • Cloze
    Founder, CMO, 2012 - present
  • Iontera
    Chief Marketing Officer, 2011 - 2012
  • Cortera
    Vice President, Marketing, 2007 - 2011
  • eCredit.com
    Director of Marketing, 2004 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Links
Story
Tagline
Cofounder of Cloze.
Introduction
Apps that make social human again. Cloze & Circulate.it
Education
  • College of the Holy Cross
    Economics
  • Carroll School of Management
    Business
Basic Information
Gender
Male