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Alex Cote
128 followers -
Cofounder of Cloze.
Cofounder of Cloze.

128 followers
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Alex's posts

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Cloze is on Product Hunt today - please give us an upvote!

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New release of +Cloze today! Cloze 3.1 - Smart Contact Management and Support for iOS 8

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PR Wire Services Google Meltdown

Right out of the gate in my very first #smtpowertalk  for +Social Media Today (http://goo.gl/rgggs3) we hit on some spot on trends. +Steve Martin called it first when he suggested the PR industry has had its day, unless it changed and my other guest, +Alex Cote drove the point home when he said that unless you are prepared to be human and establish relationships no amount of apps is going to save you. 

The latest stats to come out of PR wire services show that Google has seriously deprecated what once used to be an easy SEO win (http://goo.gl/y6sAEl) that drove traffic to websites and even generated a number of mentions and citations. 

Marketing, across the web, is definitely getting tougher if you're still a traditional marketer locked into a mass-broadcast model of communication. For those who are in the know marketing has indeed become a means through which relationships are build before any business can take place. 

Traditional marketing is living the last sands of an inverted hourglass. 
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Make Marketing Simpler With These 5 Tech-Savvy Tools by +Brian Honigman 

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Create an employee brand advocacy program that works in twenty minutes or less using +HootSuite  and +Circulate.it  #socialbusiness   #employeeengagement  

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"Embrace your employees - help them help you build your brand on social" with +James Reynolds 

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New title tag guidelines from +Moz +Pete Meyers -  55 characters is the new sweet spot. #seo   #seotips  

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Excited to announce that Circulate.it is now available for all HootSuite Pro and Enterprise users. 
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