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Alex Cleanthous
Worked at Web Profits
Lives in Sydney, Australia
144 followers|5,523 views
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Are you running multiple campaigns (Facebook, Google, email etc) but not sure where your conversions are coming from? Then use Google URL Builder to create custom tracking links to measure the performance of each source of traffic through Google Analytics.
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Alex Cleanthous

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Interesting. From 13% (what Facebook says average organic reach is) to 2% is a big drop. When looking at the Top Dog Social Media Facebook page however, they have just over 5K Fans and how they share content is not best practice. That's why I think it's so low. No doubt organic reach is getting lower; updates to algorithm with a push to Facebook ads - but I haven't seen it drop as low as 2% I don't believe :) +Alex Cleanthous
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Chief Strategist
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Chief Strategist at Web Profits
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Alex Cleanthous is chief strategist at Web Profits. With more than 10 years experience in conversion rate optimisation, Alex ensures that Web Profits and its clients remain ahead of the curve. Follow him @alexcleanthous
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Case study: Where should your button link to? - Web Profits
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How Can Social Media Help Your Business? – 5 Questions with Big Social’s...
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What’s happening with Facebook? – Web Profits Blog
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We share the biggest changes happening with Facebook and explain how you can use them for your business.

The Ecommerce Series: Converting prospects that don’t buy – Web Profits
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How to use Dynamic Remarketing and Abandoned Cart tactics to convert shoppers that don't buy from your Ecommerce store.

The Ecommerce Series: Advertising channels for Ecommerce sites – Web Pro...
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We've tested a number of different advertising channels for Ecommerce sites. Here are the ones that generate the biggest sales volume.

Link Building Strategies - The Complete List
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Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I'm lying?

Ten Commandments of Link Building
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Ten Commandments of Link Building by noted linking and publicty expert Eric Ward

7 ways to make 2014 your most successful year ever
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If you want 2014 to be your most successful year ever, here are 7 things you should seriously consider.

Matt Cutts on Linking Guidelines: How Many Links on a Page?
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A new Google Webmaster Help video features the head of webspam explaining how linking guidelines work and how many links webmasters should h

The Most Actionable SEO Tips Ever
www.webgnomes.org

45 SEO experts share their most actionable SEO tips in a variety of different areas: keyword research, link building, technical SEO, etc. Ch

Why you lost SEO rankings – Web Profits TV
www.webprofits.com.au

In this episode Alex explains why you lost SEO rankings with Google's Penguin 2.0 update and what you can do to fix them.

Case Study: 67.8% more leads by changing a headline
www.webprofits.com.au

How we increased a home page conversion rate by testing a different headline. Includes screenshots.

How to create forms that convert – Web Profits
www.webprofits.com.au

Web forms are a commonly overlooked feature of websites and landing pages that can have a big impact on conversion rates.

The Yonanas story – Web Profits TV
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In this episode Alex shares a quick story about a shift in how people shop online.

Case Study: 16.4% more leads by adding video on a landing page – Web Pro...
www.webprofits.com.au

How we increased a landing page conversion rate by adding video. Includes screenshots.

Episode 29 – Should you use responsive design?
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In this episode Alex talks about responsive design: the benefits, the downsides, and whether you should use it or not. Transcript Hi, my nam

MEDIA RELEASE: ASX100 companies ‘hiding’ on Twitter
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Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX1

Banks lead in ASX social media stakes, but almost half of top 100 compan...
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It may not surprise the thousands of fans following their favourite retailers on Facebook and Twitter that retail is one of the most active

Should I bid on my own brand name in Adwords?
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On 21March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on

Episode 10: Google’s Algorithm Update – Penguin
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In this episode, Alex talks about the latest Google algorithm update, Penguin, and what you can do to achieve top SEO rankings moving forwar