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Alex J. Burkholder
Works at Red Bridge
Attended Kalamazoo College
Lives in San Francisco, CA
189 followers|69,525 views
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Alex J. Burkholder

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If there is a role on the marketing team that mystifies people most, it’s probably demand generation and lead generation. Not only are these terms vague (compared to, say, “copywriter” or “graphic designer”), but they sound like they might actually refer to the same thing (which they don’t).

What’s the Difference between Lead Generation and Demand Generation?
“Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your j
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Since social channels are connected to real people in the real world, the conversations should be sincere and authentic.

When connecting with thought leaders and individuals, it’s about developing the relationship first.
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Do as I share, not as I do.

The Research & Science Behind Finding Your Best Profile Picture
Science, research, and psychology behind the best profile picture for your social media accounts.
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Alex J. Burkholder

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You’ve heard that marketing automation can improve your lead flow process.

You’ve probably also heard plenty about features like lead scoring and grading, lead assignment, lead nurturing, and a number of other phrases that incorporate the word “lead.”

That’s all fine and dandy — but how do you go about implementing a lead management process that puts your sales and marketing departments on the same team, aligned behind common goals and objectives?
You’ve heard that marketing automation can improve your lead flow process. You’ve probably also heard plenty about features like lead scoring and grading, lead assignment, lead nurturing, and a number of other phrases that incorporate the word “lead.” That’s all fine and dandy — but what does an optimized lead flow process actually look like? How do you go about implementing a lead management process that puts your sales and marketing departments...
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I too live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities.

That's why +Pardot compiled a quick list of features that any marketing automation tool should be able offer you.

Take a look --> http://bit.ly/1Apq3iJ
I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about automation’s capabilities — and whether or not it’s right for their organization. Questions we hear on a normal basis include:What exactly is marketing automation? What can I do with it? How will my organization benefit?For those of you who are still getting your feet wet with marketing automation, we’ve compiled a quick list ...
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Alex J. Burkholder

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The world of sales is heating up.

The industry is being transformed through Sales Automation and Acceleration.

Keep up or get left behind.
Hacking Sales was written to help entrepreneuers, sales representatives, and sales managers develop scalable sales practices for growth. Learn Sales Hacks to accelerate your business or your quota
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Only a third of the world’s largest companies have quality site content based on human factors like style and clarity and tone of voice (in addition to basics like grammar and spelling.)

Also, Mufasa totally said this to Simba when he was talking about  #ContentMarketing  in The Lion King.
A brand new study from Acrolinx shows a link between quality content and effectiveness.
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How +Sales Hacker filled their events with attendees in under a year! An exclusive interview with +Craig Jordan and Team +Eventjoy 
Craig Jordan of Sales Hacker gives tips on how the team found their own voice and built a successful series of meetups and conferences.
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The Revised Approach to #ContentMarketing Distribution (a Appetizer, Entree, and Dessert Approach) by +Anne Murphy 
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"No matter how compelling your content, if you’re not delivering it in the right way to the right people, it won’t drive any results." - +Liz O'Neill Dennison 

3 Common Content Distribution Mistakes (and How to Avoid Them) #ContentMarketing  
Content distribution is a critical aspect of marketing campaigns. No matter how compelling your content, if you're not delivering it in the right way to th
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Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious.

Here are a few ways why and how SEO audits should be done. #ContentMarketing   #DigitalMarketing  
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Alex J. Burkholder

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Digital marketing is here to stay.

B2B companies stand to lose a significant competitive edge if they’re not investing in paid, owned, and earned media.

And executive staff continue to desire stronger analytics and tools to track the ROI of vague digital efforts.
Last month we published "How to Allocate Your B2B Marketing Budget," but we may have spoken too soon. Oracle and Econsultancy just released their 2015 repo
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People
In his circles
16 people
Have him in circles
189 people
Jackson Vaughn's profile photo
Sean Trott's profile photo
Steve Jack's profile photo
Michael Harrison's profile photo
Jake Larioza's profile photo
Armin Hamidian's profile photo
Ian Good's profile photo
Olivia Bouchard's profile photo
Dianna Alexander's profile photo
Education
  • Kalamazoo College
    Psychology & Business, 2010 - 2014
    Kalamazoo College is a liberal arts institution in Kalamazoo, Michigan. There I studied psychology and business with an emphasis in marketing. My dissertation (SIP) was titled: "TechValidate Software: Measuring Effectiveness of Inbound Marketing on Sales Efficiency." I was a member of the KCollege Football team for 4 years and started at free safety senior year.
  • Pinckney High School
    2007 - 2010
Basic Information
Gender
Male
Birthday
March 30, 1992
Relationship
Single
Story
Tagline
Digital Marketing, Content Marketing, Marketing Automation
Introduction

Hi there! I'm Alex J. Burkholder, a Digital Marketer at Red Bridge.

We're (See: Craig Jordan, Andrea Lodigiani, and Vonn Weisenberger) a marketing agency that helps startups scale. We do this through Demand Generation, Marketing/Sales Operations, and Sales Enablement. And by eating delicious burritos.

I'm the Digital and Content guy, but my background is in B2B SaaS Sales and Marketing Operations.

If you want to know more about my background, shoot me a message! But for starters:

  • I’ve been hypermiling since I was 16 (but I’m currently on sabbatical. Indefinitely)
  • When I’m not on the Internet you can find me at the gym playing with Kettlebells.
  • I’ve seen all the good TV Shows.
  • My top played song in iTunes is “Lucky Ones” by Lights at 263 plays (and counting). 
  • I’m left-handed.
  • I’m always on the hunt for a good IPA.
  • And I cut my own hair.

Thanks for reading. Tweet things (preferably GIFs) at me at @alexjburk. See you out there.

Bragging rights
Most Photogenic, Eighth Grade
Work
Occupation
B2B Marketing
Skills
B2B Marketing, Content Marketing, Inbound Marketing, Marketing Automation, Demand Generation, Design, Writing, Editing, Blogging, Fitness, Psychology, TV Shows, Sandwiches, Organizing things, Data, Analytics, Spreadsheets, Hypermiling, SaaS, Digital Marketing, Pardot, WordPress, Google Analytics, Burritos, Salesforce
Employment
  • Red Bridge
    Digital Marketer, 2014 - present
  • Sales Hacker, Inc.
    Digital and Content Marketing Manager, 2014 - present
  • Betts Recruiting
    Digital Marketing Specialist, 2014 - 2014
  • TechValidate Software
    Sales Research Coordinator, 2013 - 2013
  • Michigan Rehabilitation Specialists
    Operations & Marketing Coordinator, 2011 - 2011
  • IRWS - Waste and Recycling Services, Inc.
    Technician, 2011 - 2012
  • Federal Armored Truck
    Bank Deposit Transporter, 2010 - 2012
  • Rhodes Outdoor Services
    Representative, 2008 - 2012
  • Michigan Rehabilitation Specialists
    Wellness Aide, 2008 - 2012
  • John's Cement
    Worked, 2010 - 2010
  • Kalamazoo College
    Equipment Room Manager, 2012 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Kalamazoo, MI - Berkeley, CA - Swanton, OH - Pinckney, MI - Wauseon, OH
Contact Information
Home
Mobile
+1 (810) 844-6096
Email
Alex J. Burkholder's +1's are the things they like, agree with, or want to recommend.
7 BREU Insights on Doing Business Like a Dubliner | Carolyn Betts | Link...
www.linkedin.com

I recently returned from an amazing week visiting our newest office in Dublin, Ireland and I was left in awe of the work being done there. A

If I Were 22 - My Top 8 Job Hunting Tips | LinkedIn
www.linkedin.com

As the Founder & CEO of Betts Recruiting, I’ve worked with a lot of young professionals who are trying to enter the professional world and p

If You Do This, Your Emails Might Be Rude
www.linkedin.com

When we walk up to introduce ourselves to strangers, we intuitively follow basic cultural rules of politeness. Don’t launch into a monologue

Reviewz 'N' Tips
plus.google.com

Reviewz 'N' Tips is a blog, aimed mostly at internet marketing and social media. The blog is run by Daniel Sharkov.

Eloqua
plus.google.com

We help dramatically accelerate clients' revenue performance.

Hyperbole and a Half: The Alot is Better Than You at Everything
hyperboleandahalf.blogspot.com

As a grammatically conscientious person who frequents internet forums and YouTube, I have found it necessary to develop a few coping mechani

LinkedIn
plus.google.com

Connecting the world's professionals to make them more productive and successful.

Kapost
plus.google.com

Kapost Content Marketing Software makes content marketing easy by managing every step of the process in a single platform.

Flux Insights
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A content marketing & social media business with big aspirations!

Blogger
www.blogger.com

Free weblog publishing tool from Google, for sharing text, photos and video.

Content Marketing Institute
plus.google.com

All things Content Marketing

Marketo
plus.google.com

Marketing Software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. More sales leads. Less work. Faster.

TechValidate Software
plus.google.com

TechValidate is content generation software for B2B enterprises.

AdBlock
chrome.google.com

The most popular Chrome extension, with over 3 million users! Blocks ads all over the web.

Google+
chrome.google.com

Share the right things with the right people.

Lifehacker
plus.google.com

Lifehacker curates tips, tricks, and technology for living better in the digital age.