Title Tag & Meta Description Length—Toss Out Your Abacus…and Stop Using Character Counters!
Ok, I'm still hearing and seeing #SEO
professionals discussing Title Tag and Meta description length based on a character count! I'm pretty sure this topic has been beaten to the ground, not to mention there have been plenty of individuals who have tested this, such as +Bill Hartzer
, but I suppose it is not yet common knowledge across the industry. But in case people haven't heard, Google Does Not Base Title Tag and Meta Description Length By 64–70 Characters
To state it more clearly, here's another article by +Arthur Enke
ScreamingFrog is using Title Tag length up to 512px
and Meta Description length up to 923px
. If anyone else is using this standard measure and have any documented tests that can confirm this, feel free to share in the comments!
Another great tool, announced by +Pete Meyers
at Moz , is their new Title Tag Preview Tool, http://goo.gl/Nf0NP9
Avoiding truncated Title Tags and Meta Descriptions have been a somewhat formulaic practice for a while, but once you start seeing tools like #ScreamingFrog
use pixel length, it can be safe to say the news is definitely catching on. But yet, there are still stragglers still clinging on their old abacus.
Thank you to those Early Adopters—keep spreading the word and keep developing awesome tools like those mentioned above!