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Alena Cheina
Works at Dapasoft Inc
Attended York University
Lives in Toronto, Ontario
244 followers|26,218 views
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My co-worker and friend had a birthday today. Got to say that Goose Firkin at York Mills and Don Mills did not disappoint with their British-themed food and decor. Tastiest burger I've tried in a very long time. #HappyBirthday Andrew, hope you enjoyed yourself!
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As our digital world becomes more integrated, #PR and #marketing are meeting in the middle to discover new tools and tactics that will provide their brands with the best results: +Mashable 
Marketing (science) and PR (art) must work together to foster the best consumer relationship.
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if i could be able to give you something i would like to give you my eyes so that you can see your importance to me ..........
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Windows 10: An Exciting New Chapter and What It Means for Your Business. http://buff.ly/1LewJZX #windows10 #microsoft
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Get a couple of faces behind that brand. What a detailed and inspiring post on building a brand. #brandingtips  
 
Personal Brand Punch: Why Your Brand Should Be Represented by Real People

This is an excellent post by +Mark Traphagen on +Moz that successfully explains the importance of having a strong personal brand to bring expertise, authority, and trust to your company and product brands.

In this day of social media that is getting more and more automated and less and less social, this blog post explains why we need to be more human on social media.  Otherwise, it just becomes PR without the social.

This one is now required reading of my Social Media Marketing students and should be for all your employees.

Read: http://moz.com/blog/personal-brand-punch 

What do you think about this?

#personalbranding   #socialmediamarketing  
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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The best #slidedecks  talk less about the company and more about the user's pain points. #slidesharetips  
 
Snazz up those slide decks with these 7 simple ways via +Moz

#SlideDecks   #Tips   #presentations   #checklist  
Improve your presentation slide decks with these seven simple tips, including a downloadable checklist you can reference in future projects.
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Alena Cheina

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Great tips of how to change your SEO tactics in the new year. I'm a bit sad that Google authorship is becoming redundant. #SEOtips
 
The State of SEO in 2015

The world of SEO is constantly changing. To help you stay abreast of the latest techniques and help your website conquer search results, +TutsPlus and +Kevin Vertommen compiled all the important changes of 2014 into one solid article.

Read the full article here: http://webdesign.tutsplus.com/articles/the-state-of-seo-in-2015--cms-23008
Pin it for later: http://www.pinterest.com/pin/550494754427443802/

#SEO   #seotips   #seotips2015   #seotipsandtricks   #seotipsandtrends2015   #seotipsandtricksfor2015   #seoblogs   #seoblogs2015  
The world of SEO is constantly changing. To keep you up to date we like to compile all the important changes of the previous year into one solid article (we did so last year too). This way you can stay abreast of the latest techniques to help your website conquer search results. Let’s take a look at the state of SEO in 2015. | Tags: S.E.O., Google, Responsive Web Design
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Great tips on accepting, acknowledging, and accelerating work relationships at today's IAMCP Canada's event with WorkingImprov.   #microsoftpartners   #managementtips
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our photo is so nice
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With solutions increasingly focused on patient care and experience, #wearables , such as the new #MicrosoftBand , can be the ticket to decreasing hospital visits.  http://buff.ly/1HMHfZh 
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26 Tips for Improving Your #SocialMedia Marketing #onlinenetworking http://swyy.co/FsziuSRtf
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
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Alena Cheina

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And a photo that is appropriate and does not have a child or pet is even better.
 
One photo and countless opportunities. Start now and make it your #bestyearyet. http://linkd.in/1AogRvm
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Alena Cheina

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4 Great Tips on Getting Users to Interact with your Blog. #blogging  
 
Is your blog engaging? Does it keep readers coming back for more?

Here are four ways to update your blog to improve the user experience.

by +Rachel Sprung 

#Blogging   #SocialMedia  !
Is your blog engaging?Does it keep readers coming back for more?Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.In this article I'll share four ways to update your blog to improve the user experience.#1: Dis
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Great examples of how to motivate your team toward success. #infographicoftheday   #leadership  
 
You really need emotional intelligence.
Successful leaders are often whip smart and charismatic, sure. But what they need more than anything else is emotional intelligence.
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People
Have her in circles
244 people
Blogyourworld's profile photo
Nikita Tirskikh's profile photo
Mahmod Khashab's profile photo
Valiant Adams's profile photo
Светлана Ушакова's profile photo
Suzy Lane's profile photo
Sergei Kouniev's profile photo
Canna SOS's profile photo
kayl sanderson's profile photo
Work
Occupation
Marketing Communications Specialist
Skills
Online marketing, Article Composition and Distribution, Website Architecture, E-marketing and customers relations management, Business Plan development, Website Optimization, Business Development
Employment
  • Dapasoft Inc
    Marketing Communications Specialist, 2014 - present
  • Acelloria Digital Innovations Studio
    Digital Marketing Manager, 2013 - 2014
    Organized company infrastructure, assigned roles, and developed a marketing plan suitable for the industry. Copywriting: Contracts, Order Forms, Privacy Policy, Company Website, Training Material, Proposals, Promotional and Marketing Material (EBooks, Landing Pages, E-Newsletters, Blog Posts), and scripts for informational videos. Hired, trained, and managed Social Media Marketer, Sales Manager, and Sales Agents. Performed SEO and Online Marketing tasks in order to obtain clients for web design in the real estate, mortgage, transportation, and fashion industry. Managed several projects at a time. Engaged in many in-person meetings with clients. Developed and managed PPC, Remarketing, Facebook Ads, LinkedIn Ads, A/B Testing campaigns. Worked with Social Media Marketer to develop effective strategies to obtain clients in Google +, Facebook, LinkedIn, and to increase traffic to company website using Pinterest, Twitter, SlideShare, and Company Blog. Outlined the technical specifications for a Webinar program and Social Media management system.
  • Alpha Base Inc
    Jr. Business Development Assistant, 2009 - 2012
    Developed business plans, advertising and online marketing strategy reports, user manuals, articles, press releases, training modules, and website content for various clients in the telecom, transportation, lead generation, and online advertising industries. Managed a team of five programmers, worked closely with the CEO to ensure the effective development of content, based on client needs, and handled budget administration. Generated website and software architectural templates, guidelines of operations for customer service and marketing departments, and dealt with the registrations of various trademarks, copyrights, and patents. Performed Search Engine Optimization tasks to enhance website visibility in search engines for various clients. Met all project deadlines and received continuously positive reviews from CEO and clients.
  • Rogers Wireless
    Sales Representative, 2007 - 2009
    Maximized store revenues by acquiring new cable, internet, cell phone, and home phone customers by providing all necessary information on services and deals, and acting in a professional and open manner. Upgraded existing customer accounts, provided technical assistance to users experiencing software and account issues, and dealt with customer service issues. Assisted the Sales Manager in testing and displaying products, compiling financial and sales reports, and supervising inventory orders and shipments.
  • ARCADIS Canada
    Project Assistant, 2013 - 2013
    Assisted with project setup, editing and formatting reports, proposals, marketing materials and cost budgets. Managed documents, printed and bound reports for internal and external use. Worked with Project Managers to oversee project billing, invoicing and day to day project accounting issues. Prepared internal agreements, documents, and agendas for meetings, as and when needed for projects. Assisted with overall project and office administration.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Ontario
Previously
Waterloo, Ontario - Samara, Russia - Miami, Florida
Story
Tagline
Social Media & Digital Marketing | Business Development | Branding | Blogging
Introduction
Ms. Alena Cheina has 5 years of experience in the fields of Content Writing, Search Engine Optimization, Social Media Management, Business Development, Team Management, and Customer Service. Alena has worked closely with clients in the transportation, lead generation, telecom, and online advertising industries to ensure timely implementation of various plans and tasks. She has extensive experience in content composition for marketing and advertising solutions, and financial and sales reports. She collaborated with many team members, developing effective social media campaigns for various industries. Alena has been recommended by various past co-workers and supervisors for her punctuality, client management skills, and creativity.


On her personal time, Alena love to weight train, try new recipes, work on creative projects, and participate in obstacle racing.

Alena is currently looking for new and exciting career opportunities in digital marketing and social media management.
Bragging rights
Finished Spartan Race and Tough Mudder, weight trains, snowboards, swam with stingrays
Education
  • York University
    Bachelor of Arts in Psychology, 2007 - 2011
Basic Information
Gender
Female
Relationship
Engaged
Alena Cheina's +1's are the things they like, agree with, or want to recommend.
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Big data will enhance healthcare, but to whose benefit?
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Big-data technology will eventually underpin the healthcare system, though to what extent and what that means to patients are questions need

Leveraging Healthcare Big Data to Improve Population Health
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Overcoming the infrastructure challenges of harnessing big data in the healthcare environment will be critical for better population health

12 Big Changes In Social Media This Month (Nov 2014)
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Do you struggle to keep up with the most recent social media changes? Here's the biggest shifts in the social media marketing industry for W

Is your EHR damaging the patient-provider relationship? | Healthcare IT ...
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Although there are myriad benefits associated with electronic health records, a 2013 study shows that many physicians see a significant down

HIMSS Analytics: Hospitals slow to progress in their use of EHRs
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Many hospitals have implemented electronic health record systems, but they're not rushing to embrace all that they may offer according to a

How to Get the Most of Out of Best-Practices in Audio Branding
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How to Use Google+ Hashtags for More Exposure |
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Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+.

8 Expert Advice on Building an Effective Content Marketing Campaign
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Here’s What Happens When Facebook Advertising Fails
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If you wanted to make your post more important – and therefore rank higher in a user’s feed, you had to pay for it.

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The Ultimate Guide to Building a Killer LinkedIn Profile [INFOGRAPHIC]
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Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to se

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So here it is: your epic list of tools for marketers with a technical mindset but limited coding chops

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Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost en

The Science of B2B Online Marketing [Infographic]
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[SPOILER ALERT – If you haven’t watched Season 4, proceed with caution.]Are you in a dead end position? Does it sometimes feel like you are

How Adding Personality and Trust to Your Landing Pages can Maximize Conv...
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This article will discuss the rising importance of personality and trust in brand communication, particularly in landing page optimization.

Very friendly staff. And VERY delicious baklava at a very good price. I've never had better baklava, haven't tried anything else there but was really pleased with the variety of desserts available and olive bar. They bake their cakes from scratch every morning so come early for the tasty stuff.
Public - 6 months ago
reviewed 6 months ago
1 review
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