This is an excellent post by on that successfully explains the importance of having a strong personal brand to bring expertise, authority, and trust to your company and product brands.
In this day of social media that is getting more and more automated and less and less social, this blog post explains why we need to be more human on social media. Otherwise, it just becomes PR without the social.
This one is now required reading of my Social Media Marketing students and should be for all your employees.
What do you think about this?
- Dapasoft IncMarketing Communications Specialist, 2014 - present
- Alpha Base IncJr. Business Development Assistant, 2009 - 2012Developed business plans, advertising and online marketing strategy reports, user manuals, articles, press releases, training modules, and website content for various clients in the telecom, transportation, lead generation, and online advertising industries. Managed a team of five programmers, worked closely with the CEO to ensure the effective development of content, based on client needs, and handled budget administration. Generated website and software architectural templates, guidelines of operations for customer service and marketing departments, and dealt with the registrations of various trademarks, copyrights, and patents. Performed Search Engine Optimization tasks to enhance website visibility in search engines for various clients. Met all project deadlines and received continuously positive reviews from CEO and clients.
- Rogers WirelessSales Representative, 2007 - 2009Maximized store revenues by acquiring new cable, internet, cell phone, and home phone customers by providing all necessary information on services and deals, and acting in a professional and open manner. Upgraded existing customer accounts, provided technical assistance to users experiencing software and account issues, and dealt with customer service issues. Assisted the Sales Manager in testing and displaying products, compiling financial and sales reports, and supervising inventory orders and shipments.
- ARCADIS CanadaProject Assistant, 2013 - 2013Assisted with project setup, editing and formatting reports, proposals, marketing materials and cost budgets. Managed documents, printed and bound reports for internal and external use. Worked with Project Managers to oversee project billing, invoicing and day to day project accounting issues. Prepared internal agreements, documents, and agendas for meetings, as and when needed for projects. Assisted with overall project and office administration.
On her personal time, Alena love to weight train, try new recipes, work on creative projects, and participate in obstacle racing.
- York UniversityBachelor of Arts in Psychology, 2007 - 2011
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