I've seen some incredible results from smart retargeting campaigns. Use the new functionality available to you via FB, Google, Twitter, & others. And pay particular attention to custom audiences on Facebook. There are so many ways you can use them to re-engage with people who have visited your site already.
It was just the latter that SEO peeps realized that link building was actually about ‘earning‘ and only those who keep up with the changes stays.
Check out the search evolution: http://goo.gl/fxbYQX
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