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Alena Cheina
Works at Dapasoft Inc
Attended York University
Lives in Toronto, Ontario
288 followers|31,304 views
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Alena Cheina

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“Happiness is like a butterfly which, when pursued, is always beyond our grasp, but, if you will sit down quietly, may alight upon you.”  #quoteoftheday   #happiness   #livelife  
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Alena Cheina

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5 Social Media Marketing Metrics You Should Be Tracking http://swyy.co/2pbiuGT #socialmedia #metrics 
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
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Alena Cheina

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My co-worker and friend had a birthday today. Got to say that Goose Firkin at York Mills and Don Mills did not disappoint with their British-themed food and decor. Tastiest burger I've tried in a very long time. #HappyBirthday Andrew, hope you enjoyed yourself!
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As our digital world becomes more integrated, #PR and #marketing are meeting in the middle to discover new tools and tactics that will provide their brands with the best results: +Mashable 
Marketing (science) and PR (art) must work together to foster the best consumer relationship.
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if i could be able to give you something i would like to give you my eyes so that you can see your importance to me ..........
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Alena Cheina

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Windows 10: An Exciting New Chapter and What It Means for Your Business. http://buff.ly/1LewJZX #windows10 #microsoft
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Get a couple of faces behind that brand. What a detailed and inspiring post on building a brand. #brandingtips  
 
Personal Brand Punch: Why Your Brand Should Be Represented by Real People

This is an excellent post by +Mark Traphagen on +Moz that successfully explains the importance of having a strong personal brand to bring expertise, authority, and trust to your company and product brands.

In this day of social media that is getting more and more automated and less and less social, this blog post explains why we need to be more human on social media.  Otherwise, it just becomes PR without the social.

This one is now required reading of my Social Media Marketing students and should be for all your employees.

Read: http://moz.com/blog/personal-brand-punch 

What do you think about this?

#personalbranding   #socialmediamarketing  
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
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Alena Cheina

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Considering visual content has been repeatedly proven to increase social shares, I think #2 - creating a highlight reel from previous events is a great way to increase event registration numbers. Pair that with a unified hashtag and you're golden. #eventmarketing   #socialmedia http://buff.ly/1DQK4GX 
Does your business conduct events? This article shares 16 creative ways to use social media to increase awareness, engagement and sales for your event.
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Te gustaría un amigo de muy lejos?
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Alena Cheina

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Is there ‪#‎healthdata‬ sitting in your organization that is not being utilized? Does your current or planned health ‪#‎analytic‬ strategy integrate all data across the organization? It is very difficult to paint an overall picture of health while missing pieces of the puzzle. ‪#‎healthit‬
We know that hospitals are collecting large amounts of healthcare data, but the complete picture does not always show up in the analytics solutions because of the complexity of the data silos in healthcare. For the analytics to have real relevance to performance improvement, the data needs to be accurate, it needs to be timely, and it needs to be complete. Check out the full blog post here: http://www.corolar.com/give-health-analytics-another-cha...
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Great tips on accepting, acknowledging, and accelerating work relationships at today's IAMCP Canada's event with WorkingImprov.   #microsoftpartners   #managementtips
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our photo is so nice
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With solutions increasingly focused on patient care and experience, #wearables , such as the new #MicrosoftBand , can be the ticket to decreasing hospital visits.  http://buff.ly/1HMHfZh 
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26 Tips for Improving Your #SocialMedia Marketing #onlinenetworking http://swyy.co/FsziuSRtf
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
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Alena Cheina

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And a photo that is appropriate and does not have a child or pet is even better.
 
One photo and countless opportunities. Start now and make it your #bestyearyet. http://linkd.in/1AogRvm
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People
Have her in circles
288 people
Gary O'Neill's profile photo
Anastasia Vainshtein's profile photo
Ritu sharma's profile photo
Cindy Edword's profile photo
Devender Singh bisht's profile photo
Online Food Shopping's profile photo
SONU VERMA's profile photo
Vladislav N's profile photo
Mushtaq Aheer's profile photo
Work
Occupation
Marketing Communications Specialist
Skills
Online marketing, Article Composition and Distribution, Website Architecture, E-marketing and customers relations management, Business Plan development, Website Optimization, Business Development
Employment
  • Dapasoft Inc
    Marketing Communications Specialist, 2014 - present
  • Acelloria Digital Innovations Studio
    Digital Marketing Manager, 2013 - 2014
    Organized company infrastructure, assigned roles, and developed a marketing plan suitable for the industry. Copywriting: Contracts, Order Forms, Privacy Policy, Company Website, Training Material, Proposals, Promotional and Marketing Material (EBooks, Landing Pages, E-Newsletters, Blog Posts), and scripts for informational videos. Hired, trained, and managed Social Media Marketer, Sales Manager, and Sales Agents. Performed SEO and Online Marketing tasks in order to obtain clients for web design in the real estate, mortgage, transportation, and fashion industry. Managed several projects at a time. Engaged in many in-person meetings with clients. Developed and managed PPC, Remarketing, Facebook Ads, LinkedIn Ads, A/B Testing campaigns. Worked with Social Media Marketer to develop effective strategies to obtain clients in Google +, Facebook, LinkedIn, and to increase traffic to company website using Pinterest, Twitter, SlideShare, and Company Blog. Outlined the technical specifications for a Webinar program and Social Media management system.
  • Alpha Base Inc
    Jr. Business Development Assistant, 2009 - 2012
    Developed business plans, advertising and online marketing strategy reports, user manuals, articles, press releases, training modules, and website content for various clients in the telecom, transportation, lead generation, and online advertising industries. Managed a team of five programmers, worked closely with the CEO to ensure the effective development of content, based on client needs, and handled budget administration. Generated website and software architectural templates, guidelines of operations for customer service and marketing departments, and dealt with the registrations of various trademarks, copyrights, and patents. Performed Search Engine Optimization tasks to enhance website visibility in search engines for various clients. Met all project deadlines and received continuously positive reviews from CEO and clients.
  • Rogers Wireless
    Sales Representative, 2007 - 2009
    Maximized store revenues by acquiring new cable, internet, cell phone, and home phone customers by providing all necessary information on services and deals, and acting in a professional and open manner. Upgraded existing customer accounts, provided technical assistance to users experiencing software and account issues, and dealt with customer service issues. Assisted the Sales Manager in testing and displaying products, compiling financial and sales reports, and supervising inventory orders and shipments.
  • ARCADIS Canada
    Project Assistant, 2013 - 2013
    Assisted with project setup, editing and formatting reports, proposals, marketing materials and cost budgets. Managed documents, printed and bound reports for internal and external use. Worked with Project Managers to oversee project billing, invoicing and day to day project accounting issues. Prepared internal agreements, documents, and agendas for meetings, as and when needed for projects. Assisted with overall project and office administration.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Ontario
Previously
Waterloo, Ontario - Samara, Russia - Miami, Florida
Story
Tagline
Social Media & Digital Marketing | Business Development | Branding | Blogging
Introduction
Ms. Alena Cheina has 5 years of experience in the fields of Content Writing, Search Engine Optimization, Social Media Management, Business Development, Team Management, and Customer Service. Alena has worked closely with clients in the transportation, lead generation, telecom, and online advertising industries to ensure timely implementation of various plans and tasks. She has extensive experience in content composition for marketing and advertising solutions, and financial and sales reports. She collaborated with many team members, developing effective social media campaigns for various industries. Alena has been recommended by various past co-workers and supervisors for her punctuality, client management skills, and creativity.


On her personal time, Alena love to weight train, try new recipes, work on creative projects, and participate in obstacle racing.

Alena is currently looking for new and exciting career opportunities in digital marketing and social media management.
Bragging rights
Finished Spartan Race and Tough Mudder, weight trains, snowboards, swam with stingrays
Education
  • York University
    Bachelor of Arts in Psychology, 2007 - 2011
Basic Information
Gender
Female
Relationship
Engaged
Alena Cheina's +1's are the things they like, agree with, or want to recommend.
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Physicians who use health information technology (HIT) systems are only slightly more likely to receive the patient information they need to

Why a Full-Year Meaningful Use Reporting Period Worries CIOs | EHRintell...
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A full-year meaningful use reporting period may be just four times the effort of a 90-day reporting period. In reality, the difference cause

Health IT In 2015: What's In The Cards? - InformationWeek
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Healthcare CIOs need to build on existing groundwork to improve compliance and efficiency in what should be a demanding year.

Big data will enhance healthcare, but to whose benefit?
www.techrepublic.com

Big-data technology will eventually underpin the healthcare system, though to what extent and what that means to patients are questions need

Leveraging Healthcare Big Data to Improve Population Health
healthitanalytics.com

Overcoming the infrastructure challenges of harnessing big data in the healthcare environment will be critical for better population health

12 Big Changes In Social Media This Month (Nov 2014)
topdogsocialmedia.com

Do you struggle to keep up with the most recent social media changes? Here's the biggest shifts in the social media marketing industry for W

Is your EHR damaging the patient-provider relationship? | Healthcare IT ...
www.healthcareitnews.com

Although there are myriad benefits associated with electronic health records, a 2013 study shows that many physicians see a significant down

HIMSS Analytics: Hospitals slow to progress in their use of EHRs
www.fierceemr.com

Many hospitals have implemented electronic health record systems, but they're not rushing to embrace all that they may offer according to a

How to Get the Most of Out of Best-Practices in Audio Branding
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Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have

How to Use Google+ Hashtags for More Exposure |
www.socialmediaexaminer.com

Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+.

8 Expert Advice on Building an Effective Content Marketing Campaign
seo-hacker.com

SEO Hacker is an SEO Services Company and SEO Blog in the Philippines

Here’s What Happens When Facebook Advertising Fails
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If you wanted to make your post more important – and therefore rank higher in a user’s feed, you had to pay for it.

The Most Effective, Most Used, and Most Budgeted for Digital Marketing T...
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Marketing Strategy - US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisitio

The Ultimate Guide to Building a Killer LinkedIn Profile [INFOGRAPHIC]
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A strong LinkedIn profile is always a necessity for any type of job seeker, as it's a place to show your true talents. However, there are no

How to Use Google Analytics: Getting Started |
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Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to se

35 Growth Hacking Tools for Marketers Who Don’t Code
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So here it is: your epic list of tools for marketers with a technical mindset but limited coding chops

4 Tools that Measure Google+ Page Performance |
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Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost en

The Science of B2B Online Marketing [Infographic]
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Marketing Strategy - Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a s

Game of Thrones: A Leadership Master Class - 3 Lessons You Can Learn | L...
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[SPOILER ALERT – If you haven’t watched Season 4, proceed with caution.]Are you in a dead end position? Does it sometimes feel like you are

How Adding Personality and Trust to Your Landing Pages can Maximize Conv...
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This article will discuss the rising importance of personality and trust in brand communication, particularly in landing page optimization.

I am a runner and wear orthotics all the time. Its really hard to find proper running shoes that will fit orthotics. Orthomed had nice selection of extra deep orthopedic running shoes that were perfect for my orthotics. Now I know where to go if I need new sports shoes.
Public - in the last week
reviewed in the last week
Very friendly staff. And VERY delicious baklava at a very good price. I've never had better baklava, haven't tried anything else there but was really pleased with the variety of desserts available and olive bar. They bake their cakes from scratch every morning so come early for the tasty stuff.
Public - 8 months ago
reviewed 8 months ago
2 reviews
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