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Alejandro Eguía
Lives in Rocha, Uruguay
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Alejandro Eguía
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Novedades y Noticias  - 
 
Google Safe Browsing comenzará a bloquear sitios que contengan botones de descarga engañosos, muy utilizados en algunas plataformas de publicidad CPA.

Webmasters a tener cuidado con el tipo de publicidad que se utiliza y estar atentos a la Search Console.
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Alejandro Eguía
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Novedades y Noticias  - 
 
Google News ha incorporado una nueva herramienta en su Centro de Editores que permite extraer artículos individuales y secciones para detectar errores de rastreo. 

Cuando detecta un problema lo detalla con un enlace al centro de ayuda donde se puede encontrar más información para solucionarlo. Este tipo de errores también pueden aparecer de forma automática en la sección de Errores de rastreo de la Search Console cuando un sitio se encuentra en Google News.

Más información: https://support.google.com/news/publisher/answer/6251450
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Alejandro Eguía
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Novedades y Noticias  - 
 
En el Foro para webmasters en español se ha habilitado una categoría para el nuevo AMP (Accelerated Mobile Pages).

Dudas sobre su configuración, errores y demás preguntas se pueden plantear ahí para tener todo en un mismo lugar :)
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¡Bienvenidos al Foro de ayuda para webmasters de Google! Este es un foro de debate entre usuarios, comparte tu conocimiento con la comunidad de webmasters y conoce a los colaboradores principales. Antes de publicar una nueva pregunta, echa un vistazo a la guía de introducción y a las directrices ...
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Alejandro Eguía

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New Security Panel in Chrome's devtools will help you check your TLS certificates and identify insecure resources on your pages!

#httpseverywhere   #tls  
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Alejandro Eguía

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JohnMu @kim_cre8pc Broadly speaking, just because your site is ranked on the first page of Google doesn't mean it provides a good UX. Sorry, Twitter is taking too long to load. Try again. Home · Sign up · Log in · Search · About. Not on Twitter? Sign up, tune into the things you care about, ...
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Pues buscaba quizá datos sobre: En qué porcentaje el tráfico orgánico asiste conversiones, porcentaje de clics hacia primeras posiciones en Google, en promedio procentaje de revenue de un ecommerce desde orgánico. O quizá algo como este estudio de ASO de España, te lo comparto. http://www.iabspain.net/wp-content/uploads/downloads/2014/09/Manual-ASO-2014.pdf
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Alejandro Eguía
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Search Console  - 
 
Una forma rápida y sencilla de notificarle a Google que el robots.txt se ha actualizado:

1- Accede al Probador de robots.txt de la Search Console
2- Clic en Enviar
3- Aparecerá la opción para enviar una solicitud

El Probador de robots.txt también es excelente para testear modificaciones del archivo y así verificar qué elementos o páginas están bloqueados.

Más detalles sobre la herramienta: https://support.google.com/webmasters/answer/6062598

Este interesante tip también lo comentó Barry Schwartz en su blog a partir de un comentario de +John Mueller 
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Alejandro Eguía

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Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

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Happy #DevHumor Friday everyone. This week, we visualize the feeling of when you harmlessly investigate a single bug in your app.
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Alejandro Eguía
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Herramientas y Extensiones  - 
 
Comparto algunos scanners online que pueden ayudar con el diagnóstico y la limpieza de los sitios infectados:

Sucuri SiteCheck: https://sitecheck.sucuri.net/
VirusTotal: https://www.virustotal.com/
Aw Snap: https://aw-snap.info/file-viewer/
Wepawet (para Flash, JavaScript y PDF): http://wepawet.iseclab.org/
Safebrowsing: https://www.google.com/transparencyreport/safebrowsing/diagnostic/index.html

Para solicitar revisiones cuando el sitio ya está limpio:

Search Console: https://www.google.com/webmasters/
Para casos de phishing: https://www.google.com/safebrowsing/report_error/
Alternativa a la Search Console: https://www.stopbadware.org/webmaster-help

Si conocen otras herramientas, compartan :)
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Alejandro Eguía

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Better Search Replace es un plugin para WordPress muy útil que permite buscar y reemplazar cadenas de texto (como las URLs) en la base de datos sin necesidad de hacerlo manualmente en el SQL.

https://wordpress.org/plugins/better-search-replace/

Siempre antes de hacer cualquier modificación, conviene bajar una copia de la database original por las dudas de que algo salga mal. 
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HTTPS & HSTS: 301, 302, or 307? If the combination of these letters & numbers mean anything to you, you might be curious to know why Chrome shows you a 307 redirect for HSTS pages.

In the end, it's pretty easy. After seeing the HTTPS URL with the HSTS header (for example, with any redirect from the HTTP version), Chrome will act like it's seeing a 307 redirect the next time you try to access the HTTP page. Your server's not returning a 307, Chrome is just showing it to you as such to explain that it's doing the redirect for you. You can confirm that by looking at the size of the response -- 0 bytes for the 307 "redirect." In other words, the 307 isn't actually a redirect at all, it's just a placeholder.

This is not the redirect you're looking for.
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