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SERP Optimization: How to Get a Green Checkmark in Google

Very interesting piece that I believe no one previously has shed light on.

"McAfee claims that showing their trustmark in the site increases conversions an average of 12% after 300 A/B tests"

12% is a lot and the verification process is not that complicated:

http://www.searchenginepeople.com/blog/serp-optimization-green-checkmark-google.html
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