Talking #Realestate #socialmedia With +Mark TraphagenIf you are a real estate agent you will not want to miss this interview with Mark Traphagen.
Mark explains really well what a lot of Realtors miss the boat on when it comes to social media._
Social media is not selling! Here is a great question that is asked at the start of the interview and Mark's brilliant response.
*Q.You’re a Google+ master. What benefits do you see from Real Estate Agents moving to that G+? Do you think that it’s better than some of the others for generating leads? What pointers would you give to first time Google+ users?*
A. I actually don’t try to sell social media in general to anyone as the best means of generating direct sales or leads. Those can happen from social media, but they’re rare, and not really the role of social media.
Social media does its best work higher up in the sales funnel. Along with your content, it’s where you establish your “creds.” It’s where you demonstrate that you’re trustworthy, that you’re an expert in your field, that you’re helpful, and that you listen and respond.
Social media is where you turn your brand from “just another brand” to “a brand I love (or respect).” Then you work to capture a dedicated audience out of those people who trust you, by getting them on your email list, subscribed to your YouTube channel, etc. It’s in those channels that you win your leads and sales.
Mark brings to life the perfect thought on why so many real estate agents fail.
Real Estate agents should be asking themselves this question - why would anyone care about a listing I just posted on Main Street in some city USA?
The answer is they don't. If this is how you use social media then you are going about it all wrong.
Take a look at the article - I guarantee you will get something out of it.http://freeagent.adwerx.com/blog/2014/4/2/from-the-trenches-personal-branding-advice-from-stone-temple-consultings-mark-traphagen
Above all else remember that you won't sell with kibble it will take kibble and bits. #realestate #socialmedia