New Launch: Campaign Experiments on Keyword Level on the Google Display Network

To improve experimentation with the Google Display Network, we've launched the ability to run campaign experiments on keywords on the display network tab, as well as view experiment segment stats by keyword. This launch is useful for those of you using Next-Gen Keyword Contextual Targeting who have been asking for the ability to run experiments on a keyword level. Testing opportunities include adding new keywords and changing keyword bids. 

For other targeting types on the display network, you can still test them by running an ad group experiment. 

More information on campaign experiments is available in the Help Center:
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