Profile

Cover photo
Alan Wolk
Works at 2nd Screen Society
Attended Boston University School of Law
Lives in Millburn, NJ
1,267 followers|653,527 views
AboutPostsPhotosYouTube+1'sReviews
People
Have him in circles
1,267 people
Meet Gajjar's profile photo
Ali Nishat's profile photo
yeliz yelmen's profile photo
Eoin Dowling's profile photo
co dak's profile photo
Avinash Bollywoodchaska's profile photo
Yassine Mansour's profile photo
moj mahdara's profile photo
Mitch Joel's profile photo
Work
Occupation
Analyst
Employment
  • 2nd Screen Society
    Chairman, 2014 - present
  • Toad Stool Consultants
    Founder/CEO, 2007 - present
  • Piksel
    Global Lead Analyst, 2010 - 2014
  • Hive Awards
    Executive Director, 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Millburn, NJ
Previously
Millburn, NJ - New York, NY - Boston, MA - Binghamton, NY - London, UK
Story
Tagline
Consultant, Blogger, Chairman of 2nd Screen Society
Introduction
Alan Wolk is a consultant and Chairman of the 2nd Screen Society

He writes The Toad Stool blog wherein he he expresses his often controversial opinions about the television industry.

He is available to speak on a variety of topics around the future of television, both at conferences and to anyone who'll listen.


Shortened G+ Link: http://goplus.us/AlanWolk
Bragging rights
Father, brother, son, Little League coach, basketball coach, writer
Education
  • Boston University School of Law
  • Binghamton University
  • Stuyvesant High School
Basic Information
Gender
Male
Other names
http://goplus.us/AlanWolk

Stream

Alan Wolk

Shared publicly  - 
 
It’s The Newfronts vs The Upfronts And No One Wins
It’s almost comical. Watching executives from both networks and MCNs up on stage gloating about how no one really watches the other ones commercials. “Viewability” vs “Skippability” and statistics about how much branding you can sneak into a 3 second glance...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Staying Ahead In A Time Of Flux
As the media struggles to interpret the significance of the Verizon/AOL deal (Is it about tech? Ad revenue? Content?), one thing is clear: the way the viewer thinks about video content has changed forever. Today we can enjoy both short-form and long-form co...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
The Real Threat To Pay TV: Bad Customers Experience
Originally published at Digiday on May 13, 2015 Verizon’s recent posturing around the need for smaller, slightly less expensive bundles is a classic case of treating the symptoms not the cause. Because the real threat that Big TV is facing is the disconnect...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Ostracizing Their Way Through INTX
Wedged between the newfronts and the upfronts, it’s easy to forget about the Cable Show, (newly rechristened INTX — Internet and Television Expo.)  But some of what went down in Chicago last week bears analyzing as it’s indicative of greater trends in the i...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Verizon's AOL Deal Is So Money And The Media Still Doesn't Know It
Co-written with  Jesse Redniss  and originally published at  www.braveventures.com . The media has been doing a lot of snickering about Verizon’s purchase of AOL today, because, after all, who actually admits to watching something on AOL or even knowing wha...
Media types may not watch AOL but clearly someone is: over 65 million Americans to be exact. In fact, when it comes to video, Comscore consistently shows AOL a not-too-distant third behind YouTube and Facebook, a fact not unnoticed by ad buyers. While it may not be sexy, it is the future of TV, ...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Periscope Up, Set Torpedoes To Stun The Media Market
It’s all about the headline folks, but here’s the real punchline: if you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100 to watch. T...
It's all about the headline folks, but here's the real punchline: if you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100 to watch. That's right: someone paid $100, ...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
The Sleeping Giant: Hulu Finally Wakes Up.
Hulu has always been the Jon Snow of streaming services: the bastard child of three of the four biggest networks that always had a lot of potential if it could ever figure out just what it wanted to be. And like the erstwhile commander of Game of Thrones Kn...
Hulu has always been the Jon Snow of streaming services: the bastard child of three of the four biggest networks that always had a lot of potential if it could ever figure out just what it wanted to be. And like the erstwhile commander of Game of Thrones Knight's Watch, it seems that Hulu is ...
1
Add a comment...
Have him in circles
1,267 people
Meet Gajjar's profile photo
Ali Nishat's profile photo
yeliz yelmen's profile photo
Eoin Dowling's profile photo
co dak's profile photo
Avinash Bollywoodchaska's profile photo
Yassine Mansour's profile photo
moj mahdara's profile photo
Mitch Joel's profile photo

Alan Wolk

Shared publicly  - 
 
Apple’s Flunking TV 101
Originally published at tvrev.com on May 22, 2015 Not a great week for Apple as far as their involvement with the television industry goes. First there was this article in the Wall Street Journal, wherein billionaire investor Carl Icahn claimed that Apple w...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Newfronts and Upfronts Have One Thing In Common-Data
If there was one common theme from this month’s Upfront and Newfront presentations, it is that the other guys have no idea what they’re doing. That was particularly true when it came to advertising, the raison d’etre of both events. The MCNs and other onlin...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
Buzzfeed Pounds It Out
Originally published at BRaVe Ventures Buzzfeed has long been the bane of the traditional media world. The web upstart is, after all, the creator of the dreaded listicle and other slights against Western civilization. But just as Buzzfeed surprised the worl...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
The Newfronts Blend Into The Upfronts and No One Bats An Eye
Originally published at BRaVe Ventures Meet the Newfronts. They’re the same as the Upfronts. And maybe that’s the way it should be. The division between network television, over the top television and online video is an artificial one, based on fifty year o...
1
Add a comment...

Alan Wolk

Shared publicly  - 
 
It’s all about the headline folks, but here’s the real punchline: if you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100 to watch.That’s right: someone paid $100, and then out of some Robin Hood-esque sense of fairness, the desire to grow their follower base, a misguided notion of sticking it to the man or maybe even some “...
1
Florendo Fiesta's profile photo
 
Sports etc are by contract. I wish I had one. 
Add a comment...
Alan Wolk's +1's are the things they like, agree with, or want to recommend.
The Right Stuff: Is Original Content Still A Smart Move? - TDG Research
tdgresearch.com

An extremely positive earnings call from Netflix last week reignited the industry’s love affair with original content. The company’s success

The Toad Stool by Alan Wolk: The Internet Isn’t Beating Television, It’s...
www.toadstoolblog.com

A number of articles this week trumpeted that fact that US cable companies now make more money off broadband subscriptions than they do off

The Toad Stool by Alan Wolk: In Defense Of Authenticity
www.toadstoolblog.com

I've been helping a friend tune up a social media profile this past month and I often find myself reciting things the social media pros call

The Toad Stool by Alan Wolk: Video: Still Not Dead? Debating The Future ...
www.toadstoolblog.com

I've been neglectful about uploading this to the Toad Stool. It's a really well shot video of a debate we had in June at the always wonderfu

Are DVRs Doomed? | LinkedIn
www.linkedin.com

While much has been made lately over cloud-based DVR services — from Comcast’s Boston launch to Aereo— there’s another line of thinking that

The Toad Stool by Alan Wolk: Talking Head: Commenting On The Aereo Case ...
www.toadstoolblog.com

I was interviewed by Aaron Saltzman from CBC (Canadian Broadcasting Corporation) about why today's U.S. Supreme Court decision about Aereo c

Ron Howard, Brian Grazer to Launch Digital Studio with Discovery Communi...
variety.com

Discovery Communications is teaming with Brian Grazer and Ron Howard to launch a digital studio, dubbed New Form. True to its name, New Form

The Toad Stool by Alan Wolk: Short Video Clips From Digital Hollywood Panel
www.toadstoolblog.com

I was on a panel this week at Digital Hollywood on 2nd Screen, and Sirpa Aggarwal from Arktan was kind enough to supply me with two nicely e

The Toad Stool by Alan Wolk: Backdoor Saviors: Why Virtual MVPDs May Be ...
www.toadstoolblog.com

To no one's great surprise, Intel's attempt at creating their version of the mythical Apple TV didn't pan out. The OnCue service - a streami

The Toad Stool by Alan Wolk: Slaves of the Internet, Here's Your Problem
www.toadstoolblog.com

I hate the word "content" and strive to use it as infrequently as possible. I find it to be emblematic of the way stories, photos, movies an

Why the Chromecast's future could be brighter than the Apple TV's
www.macworld.com

The launch of the Chromecast marks Google’s latest attempt to enter the consumer TV market—an attempt that, while still in its early stages,

The BeanCast
plus.google.com

The best conversation in marketing and advertising.

Madison Avenue is No Silicon Valley - DIGIDAY:DAILY
www.digidaydaily.com

Running down the checklist of things that make Silicon Valley a success makes clear that few of the characteristics apply to the ad world. P

Russell Razzaque: How Religion Can Inoculate Against Radicalism
online.wsj.com

In The Wall Street Journal, British psychiatrist Russell Razzaque recounts the lesson of his retreat from a London university's Islamic Soci

Seamless Wi-Fi on your smartphone could quickly become reality
gigaom.com

The Wi-Fi Alliance won’t accept its first devices for Passpoint certification until late June, but once the doors to its labs swing wide the

How Marissa Mayer Could Save Yahoo! (Comic)
allthingsd.com

Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Vo

How Agencies Motivate Millennials
www.digiday.com

Execs from 72andSunny, VIA and more give their tips for reaching advertising's newest generation.

While Wine Library is probably best known as the store that launched the esteemed Gary Vee, it's an incredible establishment in and of itself. The staff is incredibly knowledgable, helpful and friendly-- I'm a relative newbie when it comes to wine and they are great with explanations, but then I'll see them with someone who has lots of wine knowledge and they can talk the talk. There's a super large selection, lots of very reasonably priced selections and a very well edited cheese and gourmet section. So glad this store is a 5 minute drive from my house.
• • •
Public - a year ago
reviewed a year ago
My new favorite Los Angeles hotel. Convenient location just off the 405 on Sunset, it feels very resort-like and private. Rooms are spacious, pool is nice. Easy for valet to get your car - often as not they could just point to it as the upper lot was that small. This is huge for me, as in most LA luxury hotels (Four Seasons, Shutters) getting your car can be a 15 - 20 minute production and my schedule often has me coming and going several times a day. Hardly ever saw another guest, which was fine- I was not there on vacation and enjoyed the sense of seclusion - the hotel sits on 7 acres and feels very private. The rooms are enormous too, nicely and intelligently furnished (e.g. there is plenty of dresser space, the bathroom has extra towels stored in a cabinet, the lights did not require a tutorial to work.) Staff was super helpful, old school level of service, could not do enough for you yet it did not become obsequious. Definitely go for the upper wing, by the pool, as the lower wing often has parties of various sorts and a very different vibe. Only caveat is that traffic backs up around rush hour since the entrance to the 405 is so close. But traffic is a citywide hazard in LA, you've just got to plan your day around it.
• • •
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
2 reviews
Map
Map
Map