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Alan Wolk
1,452 followers -
Consultant, Blogger, Chairman of 2nd Screen Society
Consultant, Blogger, Chairman of 2nd Screen Society

1,452 followers
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New In The Guardian: Audiences Down, Christmas Ad Revenue Up: Has The TV Industry Gone Mad?
Originally published at The Guardian on December 22, 2015 The television industry is at a curious crossroads. Live viewing – and hence ratings – are down, but revenue from TV commercials has gone up. We’ve seen banner months for TV advertising in the   UK  ...
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