The assertion that "research at 3M shows that people process visuals 60000 times faster than text" has been repeated so much on the net that it is truthy- I do not believe it exists. I'm offering a cash prize to anyone who can locate the actual source of the research. The quote below is from a 2001 3M brochure *usually* cited as the source, and yet it only states "findings from behavioral research". I need some avengers of truth!
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- Uh huh... I've stated it. As a biologist, I have a hunch of the massive differences between processing imagery vs. linear text... and yet, I have nothing to stand on with that number. It's hard to remember where I encountered it first back about five years ago. This is a worthy question for sure.Jul 7, 2012