I have to agree it feels refreshingly unprecedented to have a direct response from a CEO, especially acknowledging their previous position as "kinda lame".
There is something though that has been nagging the back of my brain when Kellan cites a "principle that vendors should not sell back institutional data – that belongs to the schools." -- doesn't that data really belong to the students? That's a bold claim IMHO that data that originates from student activity is owned like gold coin by institutions.
This was amplified somewhat from sitting in on an EDUCAUSE 2015 session on "Is there too much personalization?" meaning what institutions do with "all the data", and questions about how much value is knowing how many times students went to the library.
My (unsaid) wonder is- how do institutions inform student about what information they are using, measuring? Where is the transparency there? Where are the equivalents of Google's informing us of what data they gulp from our actions? And what are the agreements to how long the data will be stored? This too is bouncing from Maciej Cegłowski's framing of "toxic" or haunted data. http://idlewords.com/talks/haunted_by_data.htm