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I imagine a time in the near future (2013ish) where there will no longer be distinctions between Google, Google+, Google Apps, Gmail, Google Chat, etc.  Instead there will just be "Google" which offers many (seamless/integrated) modes of context creation, discovery, communication and collaboration.
Armin Auth's profile photoJoachim Stroh's profile photoMichael Kobrowski's profile photo
You are right. This is the endgame.
Hopefully delivered through Project Glass..
Except on mobile where everything is in little apps. If they could fully integrate everything useful/easy to access in one app....
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