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I imagine a time in the near future (2013ish) where there will no longer be distinctions between Google, Google+, Google Apps, Gmail, Google Chat, etc.  Instead there will just be "Google" which offers many (seamless/integrated) modes of context creation, discovery, communication and collaboration.
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Armin Auth's profile photoJoachim Stroh's profile photoMichael Kobrowski's profile photo
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You are right. This is the endgame.
 
Hopefully delivered through Project Glass..
 
Except on mobile where everything is in little apps. If they could fully integrate everything useful/easy to access in one app....
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