The last time I bought a Windows PC, it came with an empty hard disk and a shrink-wrapped Windows 7 Ultimate, just as I ordered it. So maybe you should consider that you get what you ask for and are willing to pay for? If you choose to get it as cheap as possible, the dealer will help you by collecting every possible bonus he can get from installing crapware. Don't blame Microsoft for something that is between you and your computer dealer, I'm pretty sure they prefer to sell clean, out-of-the box Software instead of letting "system builders" mess up the user experience by unwanted additions, but that's what the market demands. And if Microsoft now helps you by giving you an easy way to reverse that decision to go the cheap, crapware loaded way, that nothing to complain about - and remember, those cheap machines usually don't come with a Windows installation DVD so there might be no easy & legal way to clean it on your own.