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Alan Gleeson
London Based B2B SaaS Marketing Consultant - #B2B - #SaaS - #Strategy - #CMO
London Based B2B SaaS Marketing Consultant - #B2B - #SaaS - #Strategy - #CMO
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Excellent Google Hangout today with +Mark Littlewood and +Des Traynor Intercom #Bos2015

Product Strategy / SaaS

Key Takeaways:

1/ NB of Modular design architecture

2/ Re Feature Relevance / UX: NB of Ensuring features are related to the context i.e. only showing the user features relevant to the task in hand.

3/ Re Killing Features - stop showing to new cohort, communicate with conviction (i.e. do not leave the door open for a discussion re the feature) and decide 'end of life' period e.g. 90 days.

"Nothing scales like technical debt"

4/ Re Feature Development: "The less we do the better we do it". Intercom core idea so simple and strong it does not need lots of whistles and bells. Need to focus on doing the core feature really well.

5/ Re Deciding New Feature requests:

Asses various inputs incl customer requests, and features that may increase adaption / drive enhanced revenue, as well as their future vision vis a vis communications.

Analyze metrics re areas where improvements will gave the greatest impact

6/ Re Mobile

Not much money in B2B mobile apps as a standalone but vital as a companion to a desktop / web app.

7/ Re Managing Time

Des made some very interesting points re the fact that managing / monitoring time is an area no one is really delivering a good solution for it at the moment.


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Download The Definitive Guide to B2B Marketing #SaaS

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Download My Latest White Paper - The Definitive Guide to B2B Marketing #SaaS

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Should be fascinating ! +Rand Fishkin is one of the most authentic and insightful entrepreneurs there is.
Rand Fishkin co-authored/co-founded the Art of SEO,, and and uses the ludicrous title, Wizard of Moz.

At BoS 2016, Rand discussed 'What I'd Change, What I'd Keep, the Same What I Don't Yet Know' - a look back on his journey through business and Moz, and a look forward to the things he is looking forward to learn as he goes through life.

During this AMA, you'll be able to ask Rand anything about Moz and his journey. You might even be able to sneak in a few questions about SEO and digital marketing ;)

Join the hangout on August 23rd, free, and get your questions in.

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Take a look at this video on YouTube:

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Take a look at this video on YouTube

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Lessons for all Marketeers from Garrett Hardin's Seminal Paper - The Tragedy of the Commons
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