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Aki Libo-on
Works at Bookware Publishing Corporation
Attended AMA Computer Learning Center - Northbay
Lives in Manila, Philippines
77 followers|13,861 views
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Aki Libo-on

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Totally agree.
 
Earning the Right to Promote Using Content Marketing
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.

Read it now:
http://www.brianhonigman.com/earning-the-right-to-promote/

Pin it now:
https://www.pinterest.com/pin/2181499796851383/

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.

To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.

Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone.

Read it now:
http://www.brianhonigman.com/earning-the-right-to-promote/

Pin it now:
https://www.pinterest.com/pin/2181499796851383/

#contentmarketing   #contentstrategy   #contentcreation  
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Aki Libo-on

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"Focus on doing the best job you can do and not on what others think." -- Joseph Ferrari, Ph.D.
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Aki Libo-on

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"While your competition has been splashing their faces all over town for years, you have a smaller client list. You have to fight tooth and nail for every lead.

In this case, my friends, you must highlight what makes you different. And that’s where pistachio comes in." -- +Sally Hogshead 
You can either be vanilla, or pistachio. Boring, or fascinating. Sally Hogshead explains in this week’s blog post.
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Aki Libo-on

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+Neil Patel outlines the five stages of blog growth to help you understand where you’re today and how far you have left to go.
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year---from scratch. Chances are, h
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Aki Libo-on

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To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. ‪#‎WhiteboardFriday‬ via +Moz
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
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Aki Libo-on

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As you work on finalizing your product and business strategy, you should be putting together a communications and marketing strategy that aligns with your overall goals. But how do you start a blog when you don’t have an audience?
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Aki Libo-on

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Translate your website, they said. It will be good for you, they said.
You might find it odd but translating your website can be very important for luring people in from other parts of the world - here's why you should consider it
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Aki Libo-on

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As agencies, we’re programmed to give the client what they want. However, when it comes to content, we need to learn to push back. We’re experts at creating revenue-generating websites and often know more about content – particularly, content that produces results – than our clients.

What they want is not always what is best for their business and only we can tell them that.
As agencies, we’re programmed to give the client what they want. They ask for a last-minute promotional email, we give them a last-minute promotional email. They ask for a custom landing page, we give them a custom landing page. We’re often too quick to give a quote and too afraid to say ‘hold on’ and
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Aki Libo-on

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Because there's also a formula to writing awesome stuff.
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Aki Libo-on

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With the rise of social search,  analyzing the social content that's surfacing in Google Search for your brand and top competitors can be both insightful and actionable.
 
Google Social Searcher

With the rise of social search,  analyzing the social content that's surfacing in Google Search for your brand and top competitors can be both insightful and actionable. 

Here's a tool that allows users to run an advanced search that returns social content in Google Search across the most popular social networks.

Try it for yourself here: http://www.social-searcher.com/google-social-search/ 

#socialsearch   #googlesocialsearcher  
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Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.
Twitter marketing can be a powerhouse for your content strategy, helping with everything from idea creation to promotion. And this guide covers it all.
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DID YOU KNOW: Reddit gets 7.55 billion monthly page views.

Is your brand missing out? Learn more at #SEJThinkTank with +Brent Csutoras on July 1st. Get your spot now!
Brands are often wary of Reddit or simply do not understand what it takes succeed on one of …
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Have them in circles
77 people
Olga Andrienko's profile photo
Paulo Bobita's profile photo
Catherine Quiambao's profile photo
Chandal Nolasco da Silva's profile photo
Sonny Real's profile photo
Meg Cabrera's profile photo
Jinky Tallod's profile photo
William Harris's profile photo
Basic Blog Tips's profile photo
Work
Occupation
Editorial Team Member
Skills
Content Development, Content Writing, Content Marketing, Social Media Marketing, Search Engine Optimization
Employment
  • Bookware Publishing Corporation
    Book Author, 2013 - present
    Works as a contract writer, submitting romance novel manuscripts for review and public consumption.
  • Search Engine Journal
    Editorial Team Member, 2014 - present
    Helps with the entire editorial process by proofreading posts submitted by contributors before it gets published, ensuring that the website only provides quality and well-researched content.
  • Alpha Brand Media
    Web Content Writer, 2011 - present
    Provides content for Alpha Brand Media's official website, as well as its other digital publications.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manila, Philippines
Story
Introduction
Philippine-based Web Content Writer for Alpha Brand Media and a member of Search Engine Journal's editorial team. Also the author of "How to Start a Blog (And Earn From It!)"—a beginner's guide to blogging, published by Bookware Publishing Corp. in March 2013.

Also a romance novel writer under the pen name Regine Yoon. Her first Filipino romance novel, "Ikaw Lamang sa Puso" (Only You in My Heart), was published in August 2014 by Bookware Publishing Corp.

Graduated in 2010 with an Associate's Degree in Software Development (Computer Programming), and started working for MangaBot Web Development Services. Promoted as Head Content Writer in 2011.

In late 2011, joined HUA Marketing Inc., a Business Process Outsourcing company that deals with content development and online marketing.

Became a Web Content Writer for Alpha Brand Media in 2012, providing content for various websites such as AMOG: Alpha Male of the Group, BloggerTalk, ProNET Advertising and AKOO Clothing Line. And in 2014, joined Search Engine Journal's editorial team.

Stuffs I like to do:

Blogging
Creative Writing
Content Development
Content Marketing
Social Media Marketing
Search Engine Optimization
Bragging rights
Graduated as Outstanding Student | Mentioned by Bryan Eisenberg as one of the 37 SEO experts you should follow on Twitter (http://bit.ly/1vKmbbP)
Education
  • AMA Computer Learning Center - Northbay
    Software Development, 2008 - 2010
    Diploma Course in Computer Programming
  • Pamantasan ng Lungsod ng Maynila
    Secondary Education, 2005 - 2007
    Major in Biological Sciences - Undergraduate
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