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AIDA Online Marketing
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Millennials strongly relates to the mobile technology, a recent study of Razorfish reveals, compared with Generation X. Let's see the differences between generations with 2 simple questions. How do they agree with it?
"My phone is my most valuable shopping tool when I'm in a store"
US: Millenial - 56%, Gen X - 28%
UK: Millenial - 42%, Gen X - 25%
And the second one:
"I am interested in using mobile payment technology"
US: Millenial - 66%, Gen X - 46%
UK: Millenial - 60%, Gen X - 50%

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