Profile cover photo
Profile photo
Aespire - Branding, Marketing, Communications
18 followers -
Mission-Driven Design, Purpose-Driven Results through Branding, Marketing & Communications
Mission-Driven Design, Purpose-Driven Results through Branding, Marketing & Communications

18 followers
About
Posts

Post has attachment

Post has attachment
Every time you interact with a brand and its touch points, you tell herself a story about what you believe the brand stands for — the brand's purpose, values, beliefs, character, and worldview. http://ow.ly/kqTx30nlJ8S #everybodybrands
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Gillette learned a valuable lesson: everybody brands. Who they want customers to be is not who customers want to be. http://ow.ly/cFwW30nlIYO #gillette #bestabrandcanbe #purpose #brandbuilding
Add a comment...

Post has attachment
Thanks @lifehaspurpose for your thoughtful response to the #gillette film. Your insight is a valuable addition to "Are You Going to Boycott Gillette?" http://ow.ly/7vlo30nl0NT #gillette #purpose
Add a comment...

Post has attachment
4 Ways to Use the Power of Story to Build Your Business https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html via @Inc fantastic summary by @ilyaNeverSleeps
Add a comment...

Post has attachment
Authenticity, simplicity, believability. toward becoming a believable brand http://ow.ly/O6YG30njRok #gillette
Add a comment...

Post has attachment
Need culture? These twelve principles will help you define your purpose, improve communications, deepen relationships, and strengthen leadership http://ow.ly/UdKM30nh1Lu #freeposter #brand #clarity #culture
Add a comment...

Post has attachment
Why Brand Perception Matters and How You Can Measure It http://ow.ly/A1Bn30ngxAD If you’re not measuring, you’re guessing. #brandperception #brandpersonality
Add a comment...

Post has attachment
Got culture? These twelve principles will help you define your purpose, improve communications, deepen relationships, and strengthen leadership http://ow.ly/J5iy30ngxbo #freeposter #brand #clarity #culture
Add a comment...
Wait while more posts are being loaded