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Chemistry has created a new provocative campaign for the Irish Cancer Society aimed at kick-starting the conversation about cancer. The Get Cancer campaign features a host of real life cancer survivors who state that they want to get cancer. The ad was directed by Keith Hutchinson of H2 Films. Opening with the arresting tagline, ‘I
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Irish Marketing Journal

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Some 60% of all Irish people believe that Ireland will become cashless in the future with a quarter of ‘Generation Z’ believing this will happen in the next fifteen years, according to new research from Core Media. The nationwide study, entitled The Future of Money, found high levels of expectation of a cashless future as
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Entries to this years’ APMC Star Awards will open on January 20th and close on February 14th. One of the highlights of the marketing calendar, the Star Awards showcase excellence in promotional marketing. According to the APMC, the judges this year are Brian Sparks of Agency Assessments, Olive Fogarty of EU Mum, Ruth Guy from Barnardos and Andy Stanton, Independent UK Creative. This year’s Awards will also
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Rothco has been shortlisted in five separate categories for this year’s One Show, the largest advertising awards programme in North America and the largest non-profit advertising awards programme in the world. The Dublin-based agency has been shortlisted in the Social Media category for its recruitment drive for the Defence Forces which saw it bag a
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The highly popular Irish Times/IMJ #breakfastbytes series for 2017 kicks off again on January 31st in the offices of the Irish Times with a focus on “The Business of Health.” Following previous formats, attendees will enjoy short snappy presentations from leading industry experts and this time around they will hear from Adam Bacon, head of marketing
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Universal Pictures Ireland, alongside Group M agency MediaCom, have pioneered a collaboration with Media Central to promote the release of Illumination’s Sing with a media first that includes a brand new digital radio station inspired by the movie. According to Neil McDermott, head of solutions at Media Central, Universal Pictures Ireland and MediaCom identified Media
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Entries for this year’s IAPI Doyenne Awards are now open for entry. The Doyenne Awards recognise outstanding talent shown by women in advertising agencies (media and creative), media and the PR industry. The Awards are once again being sponsored by EVOKE.ie. The closing date for entries is Tuesday, February 7th and potential entrants can either nominate
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Rothco has picked up the UK creative account for the Kerry Group-owned brands Cheesestrings, Yollies and Scoffies. The account was previously held by the Publicis-owned Fallon Worldwide in London and was reported to be worth £5m when it first won the business back in 2008. Cheesestrings is one of Kerry Group’s key consumer brands and
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It’s that time of the year when the marketing and advertising industry starts to plan its events for 2017. To help people co-ordinate their diaries and plan for the year, the media agency Mediaworks has once again published its annual calendar of events for 2017. The printed version of the handy desk calendar was distributed
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The UK-headquartered health supplement brand Protein World has appointed Thinkhouse its lead creative and strategic agency in its bid for global domination in 2017. Thinkhouse’s first campaign for Protein World features Khloe Kardashian and was completed in December and has just launched in the USA and the UK. Thinkhouse is an independent Irish-owned agency with
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Some of the most prominent advertisements at this time of year seeking to capture the imagination of the Christmas present-buying consumer are those promoting the latest must-have console games. Call of Duty–Infinite Warfare and FIFA 17 are two particularly heavily marketed games at present. Gaming generally is of course very big business and one that
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Irish Marketing Journal is Ireland's leading magazine for the marketing, advertising and media industries. Winner of Business Magazine and Editor of the Year at the Magazine Ireland Awards 2012 .
Introduction
Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, PR media and advertising industries. Established over 38 years ago, the magazine has been to the fore in reporting on and analysing the key issues that have helped create and shape the extremely competitive landscape that currently exists in Ireland today.

And for the next 30 years we will continue to keep our readers up-to-date with all the relevant issues that impact on the complementary worlds of advertising, marketing, design, public relations, publishing and broadcasting.

With expert analysis and commentary, IMJ is a must-read for professionals working in the wider media landscape.

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