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Irish Marketing Journal
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Irish Marketing Journal is Ireland's leading magazine for the marketing, advertising and media industries. Winner of Business Magazine and Editor of the Year at the Magazine Ireland Awards 2012 .
Irish Marketing Journal is Ireland's leading magazine for the marketing, advertising and media industries. Winner of Business Magazine and Editor of the Year at the Magazine Ireland Awards 2012 .

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New Kantar Media Research Sheds a Light on Challenges Facing Advertising and Marketing
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With the popularity of rugby continuing to surge, Bank of Ireland has now boxed off all four Irish provinces- Munster, Leinster, Ulster and Connacht- following its three-years sponsorship deal with Connacht Rugby which was announced this week.

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Wavemaker Ireland, in partnership with Paramount Pictures Ireland, created a series of videos using the influencers Coach John Kavanagh and Coach Owen Roddy to promote the release of Mission: Impossible Fallout.
https://www.adworld.ie/2018/08/10/wavemaker-teams-with-paramount-pictures-for-mission-impossible/
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Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands is partnering with the PML Group to provide its GDPR-compliant Audience Discovery Platform (ADP) in Ireland. The companies will work together on an audience taxonomy tailored to the needs of PML Group customers and deliver those on a monthly updated progression.

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Tourism Ireland has teamed up with TV presenter Angela Scanlon, in a new promotion to showcase the island of Ireland to British holidaymakers this autumn.

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Oliver Ireland has appointed Adrian Kilkenny as design director. Prior to joining the agency, he worked with a number of agencies in the UK and Ireland, including Swerve, McCann Enterprise, Proximity and Wunderman.

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Following a global realignment, Mars, the petcare, confectionery and food giant has awarded MediaCom its media buying account.

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A key change in consumer behaviour in recent years has been the trend towards going out less to eat and drink. One consequence of this has been greater competition in the fast food home delivery industry, as the likes of Deliveroo, Just Eat, Uber Eats and Hungry House and many other delivery services battle for a share of the home delivery wallet. Meanwhile, in the UK some of the biggest fast food companies, such as McDonald’s and KFC, who have until recently largely resisted home delivery, have felt obliged to enter the fray.

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Eoin Murphy has joined Lovin Media Group as senior account manager with its agency sales team.

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It’s been one of the surprise hits of the Summer and has provided hours of water-cooler conversations and now the Australian version of Love Island on 3e has bagged a new sponsor in the form of Thérapie Clinic.

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