I wonder how long after the Amazon announcement Google started working on Beacons. Or I wonder if Google started working on Beacons before Amazon began working on its platform and Amazon heard about Beacons and decided to develop its own.
Either way, these types of platforms are going to be more and more common in the retail space and in the Internet-Of-Things in general.
Essential reading/listening if you want to get ready for the next wave...
p.s. back to G+ in full effect very soon ;)
Click the arrow or the box to start the pitch presentation
The disconnect is in our heads
All those (White) men in the "good-old-days" Black and White photo are reading one of maybe 5 daily papers available in this or that major city back in the day. Those 5 papers were unabashedly non-objective in their editorial slant.
But here is what I can just about guarantee you. Those papers all covered the same international, national, local, entertainment and sports stories. Though they may have covered them from varying points of view. All the men in good-old-days photo were capable of having a conversation with one another about the events of the day because they were all reading about the same events. And while they may have disagreed regarding the interpretation of the events, based on their worldview, they probably did not disagree on the facts of the events. So the opportunity for respectful disagreement and constructive dialogue had an infrastructural basis.
Now this basis was based on exclusion, to be sure. I can nearly guarantee that none of those 5 daily papers had an editor that was female (not even to edit the "ladies" section of the paper) or non-white (if you count Jewish people as White) or atheist (at least not publicly atheist). So there were definitely whole swaths of society whose voices were not represented in those papers.
Fast forward to the color photography (which apparently also features only males and only whites). All these people are on their phones having a personalized mediated experience that allows them to never have to encounter news stories that challenge their world view in any way.
Not only that but even commonly reported stories can get reported by different news outlets in ways that cause any two people in that color photo to not even be able to agree on the facts of what occured in the news (climate change anyone?).
The good thing is today gays, atheists, women, people of color and other previously voiceless groups now have a platform to express their views. And that platform has a very low barrier to entry. More ideas in the idea marketplace is a good thing, as U.S. forefathers stated.
But today's marketplace of ideas is so siloed that individuals are disconnected from being able to have a civil conversation about any one idea but neither person has the internal tolerance to handle threats to their worldview.
OR, even when disagreements do take place and take place with civility, no one's mind is open. Each person just goes away patting themselves on the back thinking "Well, look how sophisticated a person I am. See how well I kept my cool in face of what that uninformed idiot was spewing. Good for me!", though they never call the other person an idiot out loud.
- University of California, Berkeley1992
- Transamerican Auto PartsSEO Specialist, present
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