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WPP Acquires Medialets in the US to Deliver Mobile Campaign ROI Data for Clients 
NEW YORK & LONDON - WPP (NASDAQ: WPPGY), announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns. Medialets’…
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Business Wire Rubicon Project’s Innovation Lab "The Garage" Unveils DSP Builder and High Frequency Cloud (HFC2) in Private Beta 
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time LOS ANGELES - Rubicon Project (NYSE:RUBI)…
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New NAB Show Global Innovation Exchange | Shanghai Event Announced 
2015 NAB Show LAS VEGAS - The National Association of Broadcasters (NAB), NAB Show and the National Base for International Trade-International High Tech Cultural Device Cluster (TCDIC), headquartered in Shanghai, announced plans for a brand…
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Blinkx Unveils RhythmOne – A Unified Platform to Deliver Brand-safe, Cross-screen Advertising at Scale 
blinkx plc (“blinkx” or the “Company”), today announces that it has unified its brand advertising trade entities under a single brand – RhythmOne (“1R”) – making it easier to implement and measure integrated, cross-screen campaigns…
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AerServ Launches Rewarded Video Solution, Enabling Developers to Make Money Every Time an Ad Plays 
NEWPORT BEACH, CA - AerServ, the only mobile-first video mediation platform, today announces the launch of rewarded video for mobile. According to Swrve, 98.65% of mobile game players will not make in app-purchases. Nevertheless, in-app…
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Festival of Media Global Unveils Most Ambitious Speaker Programme to Date 
Festival of Media Global unveils most ambitious speaker programme to date Highlights at the world’s biggest gathering of brands and media leaders include MasterCard, Coca-Cola, Tumblr and Jamie Oliver’s FoodTube Rome – Today sees the…
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Adsmovil and PubMatic Launch Exclusive Mobile Partnership for Hispanic Publishers in U.S. and Latin America 
REDWOOD CITY, Calif. & MIAMI - Adsmovil, a leader in mobile advertising in Latin America and in the U.S. Hispanic market, announced that it has partnered with PubMatic, the marketing automation software company for publishers…
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Videa Partners with Videology to Offer Automated, Data-Enhanced Buying of Premium TV Content 
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV 2015 NAB Show LAS VEGAS - Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television…
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Tremor Video Grows West Coast Programmatic Team 
NEW YORK - Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, announced that Geordie Holbert has been hired as Senior Director…
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B2B Champion MultiView Strengthens Its Position in the $20.4 Billion Programmatic Space and Announces Executive Team Expansion 
Leading B2B Marketing Solutions Provider Taps SMB Ad Services Veteran Steve Fullbright as Chief Operating Officer DALLAS, TX - MultiView, the fearlessly creative provider of inspired marketing solutions in the B2B space, announced that it…
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DoubleVerify Announces Enhanced Digital Video Quality Solution Proven to Minimize Non-Human Traffic 
Tremor Video achieves breakthrough results -- less than 1% bot fraud across platform NEW YORK - DoubleVerify, the recognized leader in digital performance solutions, today announced their new digital video quality solution proven to combat the…
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Patricio Jaramillo Joins HookLogic as Vice President of Analytics and Insights 
Former Zappos and dunnhumby analytics executive brings expertise to the leader in performance marketing for brands NEW YORK - HookLogic, the leader in performance marketing for brands, today announced that Patricio Jaramillo has been named…
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Clare Garcia-Rodriguez's profile photo
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Naiara Fernandez Ruiz's profile photo
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Kreata Global's profile photo
sanjev Ram's profile photo
Aniket Ambarte's profile photo
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News, insights and commentaries on Online Advertising Operations.
Introduction
Launched in 2008, AdOperationsOnline.com is published by RightFit Media and provides daily news, insights and comments on topics such as Ad Operations, Digital Marketing, New Media.