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iQ media Launched Game Changing optiQ to Provide Deeper Insight into Consumer Behavior at SXSW 
New media intelligence platform provides marketers with an intuitive tool to interpret consumer behavior across TV, online and social media AUSTIN, Texas - Leading media intelligence company iQ media announced the launch of a new…
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Experian Marketing Services Releases White Paper on the Role of Consumer Privacy within a Data-Driven Economy 
White paper highlights key trends impacting digital ecosystem as responsible data management, privacy and security become key differentiators for companies New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing, released a…
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Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics 
Accreditation Continues the Company’s Leadership as a Pioneer of Viewability Standards NEW YORK - Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and…
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Maxifier and Moat Partner on Attention Metrics and Viewability 
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY - Maxifier, the leader in total performance optimization, has extended its partnership with SaaS analytics and intelligence firm Moat to support publishers…
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CPXi Releases Programmatic Direct Primer, Preparing Advertisers to Better Leverage This $8.4 Billion Market 
Report Provides Advertisers of All Sizes With a Practical, Easy-to-Apply Guide for Combining the Efficiency of Automation With the Quality of Direct Deals NEW YORK, NY - Digital media holding company CPXi today announced the…
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InMobi Native Ads Platform Powers Monetization Of World's Leading Social And Messaging Apps 
Native Ads Drive Upto 5x Higher Monetization For Publishers San Francisco - InMobi, the world’s most powerful mobile advertising platform, is quietly powering the monetization of social and messaging apps with native ads. Publishers monetizing…
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ChoiceStream Announces Thunderdome 
World’s First Competing Algorithms in a Programmatic Platform BOSTON — ChoiceStream, the top choice for brand advertisers in audience targeting optimization and advanced programmatic media buying, today announced the next evolution of its optimization architecture…
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Ad Tech Expert Joins DoubleVerify to lead Programmatic, Strategic & Platform Sales 
NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, announced that AJ Kintner has joined the company in the new position of Vice President, Strategic and Platform Sales. Kintner is a recognized industry…
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AdMedia Partners Advises Mediacurrent in its Acquisition by Code and Theory 
M&A firm advises one of the world’s leading Drupal digital agencies NEW YORK - M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as financial advisor to Mediacurrent, one of the…
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Facebook Announces Grabyo as a Launch Partner for Its Updated Video API 
London, UK – Grabyo, the real-time video platform, was today unveiled as a launch partner for Facebook’s updated Video API, at the F8 Facebook Developer Conference in San Francisco. It follows Grabyo’s successful integration of…
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Condé Nast Hits All-Time Audience High of 80.9 Million Digital Consumers in February 
Condé Nast Cracks Top 25 Properties in comScore Company Ranks #1 in Affluent Millennials in Lifestyle Category for 16 Consecutive Months NEW YORK - Condé Nast broke a company record in total digital audience for…
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OpenX Introduces Consumer Grade User Experience to Forecasting 
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW YORK - OpenX, a global leader in digital and mobile…
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84 people
Lenin Poulose's profile photo
Prathamesh Jadhavrao's profile photo
Bill McMahon's profile photo
Joshua R. Weaver's profile photo
Seth Baum's profile photo
ather afridi's profile photo
Christos Manolarakis's profile photo
Rachael McCombs's profile photo
Lotame Solutions, Inc's profile photo
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News, insights and commentaries on Online Advertising Operations.
Introduction
Launched in 2008, AdOperationsOnline.com is published by RightFit Media and provides daily news, insights and comments on topics such as Ad Operations, Digital Marketing, New Media.