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Ad Operations Online

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Adform Launches Global Programmatic Publisher Ad Server 
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the world looking to maximize yield and increase sell-through rates.  Adform’s…
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Maxifier Working With The Atlantic to Offer Viewability and Performance Uplift 
NEW YORK, NY -  Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals…
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Infer’s New Behavior Scoring Predicts Imminent Buyers with Unprecedented Accuracy 
New Relic Boosts Win Rates by Using Infer to Model Nearly 10 Million Monthly Marketing Automation Signals and Uncover Prospects Who Will Convert within Three Weeks PALO ALTO, Calif. - Infer Inc., a leading provider…
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G/O Digital Study Reveals Facebook Is Major Influence Trigger Driving Online & Offline Actions For Local Businesses 
51 Percent Say Discounted Offers Are Most Likely to Motivate Click Through to Local Business Sites; 54 Percent Say Discounts Could Trigger Calls and Appointments CHICAGO and PHOENIX - G/O Digital, the leader in local, integrated…
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Sizmek Launches Ad Builder for HTML5 
New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms Austin, TX - Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced today the general availability of  Ad…
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ad:tech San Francisco Announces Opening Keynote Session Led by Bestselling Authors Rohit Bhargava and Chris Guillebeau 
Bhargava’s talk will focus on how imperfection is marketable; Guillebeau will share his top tips on “having it all” DALLAS - ad:tech San Francisco 2015, the longest running modern marketing event in the industry, has…
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Ad Operations Online

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Fyber Acquires Falk Realtime 
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media N.V., today announced the acquisition…
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SheKnows Media Announces the Top Online Content Creators at the Voices of the Year Gala at #BlogHer15: Experts Among Us, July 16-18 in New York City 
The Annual Awards Program Celebrates Inspiring Voices and Innovative Content Creators From Across the Internet NEW YORK - SheKnows Media, the number-one women’s lifestyle digital media company1 with 81.5 million unique visitors per month2 and…
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Ghostery’s New In-App Consent Notice Offers Compliance with the EU’s ePrivacy Directive and Brand Building with Consumers 
LONDON - Ghostery, a leader in digital transparency and privacy enhancing technologies, today announced the launch of its new In-App Consent Notice, a first-of-a-kind compliance and trust solution for mobile applications to adhere to the…
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PulsePoint Joins Google and LinkedIn with Top 10 Ranking on Pixalate’s Global Seller Trust Index 
Company Continues to Advance Propriety Inventory Quality Filters Across its Global Programmatic Platform NEW YORK - PulsePoint Inc., a next-gen advertising technology platform, has been recognized as a top ten company in Pixalate’s Global Seller…
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Merkle Announces Strategic Partnership with Tealium 
COLUMBIA, Md. - Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, announced a strategic partnership with Tealium, the leader in enterprise tag management and real-time unified marketing solutions. The partnership presents a tremendous opportunity…
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RiskIQ to Discuss Escalation of Malvertising at RSA Conference 
CEO Elias Manousos will Join Expert Panel to Explain how Malicious Ads Create Massive Undefended Attack Surface RiskIQ: WHO: Elias Manousos, co-founder and CEO of RiskIQ, is an online security expert with more than 15…
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News, insights and commentaries on Online Advertising Operations.
Introduction
Launched in 2008, AdOperationsOnline.com is published by RightFit Media and provides daily news, insights and comments on topics such as Ad Operations, Digital Marketing, New Media.