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Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As the app stores grow by thousands of apps each day and consumers’ choices expand, many Fortune 1000 technology companies are turning to mobile performance campaigns in order to gain coveted …
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YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User Acquisition Fraud
Because of the complexity and sophistication of mobile user acquisition fraud, YouAppi’s data scientists are creating a dynamic solution to address the evolving range of nefarious mobile actions San Francisco, CA – YouAppi, the leading mobile growth platform for premium mobile brands has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect …
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Cuebiq and MediaMath Enter Data Partnership
MediaMath taps Cuebiq’s sophisticated location data for agency and brand clients NEW YORK – Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives MediaMath agency and brand clients the ability to offer geo-behavioral targeting …
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Videology Achieves New Levels of Accuracy for In-Demo Data Delivery, A Major Challenge for Video Advertisers and Publishers Alike
As TV and Video Advertising Converge, 41% of Video Campaigns Now Require Digital Ratings Verification. In-demo delivery challenges cost media companies millions in wasted impressions, and raise concerns for advertisers when comparing digital video to the certainty of TV delivery. New York – Videology, a leading software provider for converged TV and video advertising, announced …
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StreamGuys and ENCO Strike Partnership
Integration brings audio/video streaming and automation workflow closer together, with options to host full architecture with monetization and ad insertion in the cloud BAYSIDE, CALIFORNIA, – StreamGuys and ENCO have entered into a partnership focused on tightening automation and streaming workflows, while at once enriching the business opportunities and technical capacities from production to delivery. …
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The World’s Fastest Video Ad Delivery Platform – ‘IMD Cloud’- Completes Its International Roll Out
Speed enables new creative opportunities LONDON – Global UK technology company Group IMD is transforming the speed and convenience of video advertising management and distribution through its IMD Cloud platform. “It’s not just about being able to deliver content quickly” The IMD Cloud platform has been fully rolled out internationally and is believed to be …
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Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies — the Inc. 5000
For the 4th Time, Madison Logic Appears on the Inc. 5000 List, Ranking No. 1814 With Three-Year Sales Growth of 204% NEW YORK, NY – Inc. magazine ranked Madison Logic No. 1814 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at …
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Undertone Recognized by Selling Power’s 2016 “50 Best Companies to Sell For” List
Honor Provides Distinct Hiring Advantage for Executive Sales Force NEW YORK, NY – Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), and a leader in high-impact digital advertising solutions for brands, announced that it has secured a berth within the 2016 Selling Power “50 Best Companies to Sell For” list. Published since 1981, Selling …
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Marin Forecasts Solid Shopping Ad Performance for Q4 2016
Mobile and paid search unite to target on-the-go consumers London – Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, released its forecasts on retail paid search and mobile performance for Q4 2016. Marin’s research predicts: ● 40% of all shopping ad spend will be on …
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AudienceScience Opens Shanghai Office, Becomes First Global Advertising Automation Solution Fully Operational in Mainland China
Platform Delivers More Than 200 Million Impressions per Day Within China, Helping Advertisers Navigate Programmatic Landscape NEW YORK, NY – AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyze addressable media, announced the opening of its Shanghai office, making it the first and only western-based, fully integrated …
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true[X] Brings Engagement Ads to Freeform
Viewers of the cable network’s hit programming will be able to watch it with reduced commercial load on desktop, iOS, and Hulu thanks to true[X]’s choice-based technology NEW YORK – true[X], the leading engagement advertising company, announced that it has teamed up with Freeform, the Disney|ABC Television Group network that airs hit programming like “The …
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IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Today
Digital Advertising Leaders Compete for Prestigious Awards Honoring the World’s Most Creative and Effective Interactive Marketing NEW YORK – The Interactive Advertising Bureau (IAB) revealed the shortlist for the 12th annual IAB MIXX Awards, 163 pacesetting campaigns from the U.S. and 10 other countries, exemplifying what works today and what is coming tomorrow on interactive …
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News, insights and commentaries from the ad tech industry
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Launched in 2008, Ad Tech Daily publishes daily news, insights and comments on topics relevant to the ad tech industry.