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Ad Operations Online

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App Marketing Platform AppLift Acquires Self-Serve Mobile DSP Bidstalk 
Adds Global RTB Self-Serve Capabilities for Mobile Gaming and App Advertisers BERLIN, GERMANY and SINGAPORE - AppLift, a leading mobile app marketing platform, announced the acquisition of Bidstalk, a self-service, white label mobile DSP based…
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Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg's Pop-Tarts With Pandora Campaign 
Delivers Over 3X in Return on Ad Spend CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase…
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Headway Digital and WSI Partner to Offer Local Programmatic Solutions Worldwide 
Miami, FL –Headway Digital, (www.headwaydigital.com), the online ad industry's global programmatic media company, and WSI, the world’s largest network of Digital Marketing Consultants, announced a partnership to provide programmatic solutions to local brands worldwide via…
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Sizmek Partners with Retailigence to Drive In-Store Shopping Through Dynamic Ads for Mobile and Desktop 
Open Ad Management Offering Enables Brands to Integrate Product Details and Store Location Information In-Ad Austin, TX - Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, and Retailigence, the leading online-to-offline marketing…
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Mobile advertising revenue driven by increase in smartphone display 
Mobile digital publisher revenues driven by a 114% growth in smartphone display revenue over the last year London, UK - Deloitte, the business advisory firm and the Association of Online Publishers (AOP) revealed that mobile…
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33Across First To Guarantee 100 Percent Online Ad Viewability and Block Fraud with Launch of Real Platform 
NEW YORK - 33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen…
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Cxense to Acquire Leading Ad Optimization Company Maxifier 
Acquisition Expands US Footprint and Product Portfolio OSLO, NORWAY - Global data and personalization technology company Cxense ASA (OSLO: CXENSE) today announced its intention to acquire leading ad optimization company Maxifier from Dentsu Digital Holding…
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GroupM Appoints David Grabert as Global Director of Corporate Communications 
NEW YORK - GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and internal communications to support GroupM’s worldwide leadership in media investment…
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Chargeads Introduces Industry’s First DSP for the Publisher 
ChargeAds, a provider of advertising automation technology, today announced the availability of its new trading platform, purposely built for publishers to better service demand partnerships. The product is effectively a DSP (Demand Side Platform) for…
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Millennial Media Guarantees 100% In-App Mobile Ad Viewability 
Millennial Media and Integral Ad Science Partner for First Mobile In-App Viewability Guarantee BALTIMORE - Millennial Media, the leading independent mobile ad marketplace, announced it will offer a 100% viewability guarantee for in-app mobile advertising…
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Online Video Advertising Revenue Doubles in Three Years, Says IHS and Vidiro 
TV advertising budgets cannibalized by digital LONDON - Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released from…
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AOL Canada Announces Its First Line-up of Original Programs in Canada with Exclusive Advertising Partners 
Unveils Line-Up of Local Programming in Addition to U.S. Originals Announced at Digital Newfronts TORONTO - AOL Canada has announced the launch of its first-ever Canadian-made original programs. Further solidifying its commitment to creating premium…
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News, insights and commentaries on Online Advertising Operations.
Introduction
Launched in 2008, AdOperationsOnline.com is published by RightFit Media and provides daily news, insights and comments on topics such as Ad Operations, Digital Marketing, New Media.