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HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences
Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced a new API integration with Acxiom, an enterprise data, analytics and software-as-a-service company, for developing Managed Custom Audiences on Facebook. Acxiom and HYFN partnered exclusively to beta test the new API
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Propel Marketing Introduces Mobile Marketing Dashboard App
New iPhone app provides SMBs with marketing results at their fingertips QUINCY, Mass. – Propel Marketing, a leading national provider of digital marketing products and solutions for local businesses, today announced it has released a free iPhone app that allows customers to monitor their digital marketing efforts while on the go. New mobile marketing dashboard
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Mediaocean Acquires Industry Leading Media Planning Tool ColSpace
Software leader’s strategic acquisition links media planning and buying for full media lifecycle solution Mediaocean, the leading software provider for the advertising world, announced that it has acquired ColSpace, a provider of cloud-based, collaborative media-planning software that improves the planning and management of global marketing campaigns and oversees more than $11 billion in media from the
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Gameloft Advertising Solutions and Pocketmath Announce a Global Partnership
The leading mobile game publisher’s inventory will connect with Pocketmath’s DSP Paris – Gameloft Advertising Solutions, Gameloft’s mobile advertising network, opens its global inventory to Pocketmath, the 100% self-serve mobile programmatic DSP (demand-side platform). Through a very simple and intuitive user interface, Pocketmath offers self-serve access to its mobile advertising platform, allowing the fully transparent
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Exponential Interactive Appoints Danielle Cravatt as US Head of Sales
Former VP of Sales, Southwest, appointed to US Head of Sales EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Danielle Cravatt to US Head of Sales. In her new role, Cravatt will be responsible for building and
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YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science’s Bid Expert
Powerful Combination Raises Brand Safety Standards in Digital Video for Platform Clients REDWOOD CITY, CA – YuMe, Inc., (NYSE:YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, announced new capabilities to improve brand safety and viewability standards for its programmatic video advertising platform, YuMe for Advertisers (YFA). The optimised solution brings comprehensive protection
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UK Spends More on Online Advertising Than France and Germany Combined, IHS Says
Advertising spend online surpassed TV spend for the first time; Huge jump in market value to €36.2 billion LONDON – IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, in collaboration with IAB Europe, announced findings from its annual European online advertising report, AdEx Benchmark. “The UK spent an impressive €11.8
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OpenX Launches the School of Programmatic in the US
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced the U.S. launch of its successful School of ProgrammaticTM. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general and expert education focused
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Experian Marketing Services Hires Jeffrey Wilks as Executive Vice President and General Manager, Experian Marketing Suite
Marketing and advertising veteran bolsters senior leadership team New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, announced the appointment of Jeffrey Wilks as executive vice president and general manager, Experian Marketing Suite. In this role, he is responsible for driving growth across Experian Marketing Services’ unique,
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mediasmart and Ligatus Partner to Boost Programmatic Buying of Native Ad Formats
London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement – has partnered with Ligatus, Europe’s leading Native and Performance Network, to allow its native advertising inventory to be available to buy programmatically. Delivering more than 31 billion ad impressions per month on over 1,200
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Aberdeen Group Partners with Bombora to Offer B2B Intent Data
Aberdeen Group Enters New Strategic Partnership to Deliver Highly Refined Targeting, Content and Lead Generation for B2B Marketers. BOSTON, MA – In an increasingly content-driven world, intent data is the differentiator to make marketers and sales teams successful. Recognizing this, Aberdeen Group, the market leader for technology industry data, predictive analytics, and premium content has
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In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity – New York – Videology, a leading software provider for converged TV and video advertising, today announced the company has blocked more than 28 billion fraudulent bot requests through its advertising
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Launched in 2008, Ad Tech Daily publishes daily news, insights and comments on topics relevant to the ad tech industry.