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Tremor Video and Alphonso Expand Exclusive Partnership to All Advertiser Categories
NEW YORK – Tremor Video, Inc. (NYSE: TRMR), a leading provider of software for video ad effectiveness, announced it has expanded its exclusive partnership with Alphonso, a leader in TV data, to include all advertising verticals. Now all of Tremor Video’s buyer platform clients will have access to Alphonso’s real-time TV viewership data for 1:1 …
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‘Seeing Is Believing’ for Virtual Reality and Immersive Technologies, According to New Study from Ad Tech Pioneer YuMe
More than Half of Consumers Who Have Experienced Immersive Technology, Including Virtual Reality, Believe It’s “the Next Big Thing” REDWOOD CITY, Calif. – YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, released a new report and companion infographic on consumer attitudes toward immersive ad formats, including mobile Virtual Reality (VR), …
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StrikeAd by Sizmek Keeps Currency Local Throughout Campaign Lifecycle
Mobile-first demand-side platform allows advertisers and agencies to transact campaigns in local currencies from setup to reporting London – Sizmek, the open ad management company for multiscreen campaigns, today announced the introduction of multi-currency support for StrikeAd, the mobile-first programmatic media solution for global brands and trading desks, enabling advertisers and agencies to use local currencies …
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AOL Launches BrandBuilder – Ad Formats Driven by Data and Platforms
Continues to Drive Ad Innovation; Puts Consumers at the Center of the Experience LAS VEGAS – At CES®, AOL announced the launch of BrandBuilder by AOL, an ad creative framework powered by AOL data and platforms to drive brand awareness, sales, and a cadence of innovation. “Our customers are the heart and soul of eBay, …
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Ace Metrix Recognizes the Ads that Moved Us in 2016
These are the ads that inspired us, warmed our hearts, and made us laugh in a year marked by divisiveness and unrest LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, released lists of the ads that U.S. consumers found most heartwarming, inspirational, humorous, and creative in 2016. The lists …
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IAB, MRC and MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model
Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines> NEW YORK – IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), with the expert technical support of the IAB Technology Laboratory, have released …
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Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level
Leading mobile ad network selects more accurate location data to improve targeting and reporting. LONDON – Digital Element, the leading IP geolocation technology provider, announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and …
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Advertising Underpins the Economy Says Deloitte Global Report
ISBA, The Voice of British Advertisers, welcomes the findings of the new Deloitte Report, The economic contribution of advertising in Europe. This study, for the World Federation of Advertisers (WFA), of which ISBA is the UK member, demonstrates the value of Advertising to the European GDP and puts a figure on it. Every advertising Euro …
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Havas Group Starts the New Year with Over 5000 Engaged Programmatic Talent Around the World
The Group is Now Both Data-Driven and 100% Programmatic Havas Group now focuses both on data and programmatic, two key pillars for the future of the communications industry. Over 25% of its employees (5,000 out of 20,000) have engaged to become 100% Programmatic through a new proprietary training program that reinforces the Together strategy and …
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Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P), the go-to music source for fans and artists, announced it will roll out its Muted Video and Responsive Mobile Display ads to all advertisers on January 19, 2017. These new …
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Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering Russian Ad Fraud
LOS ANGELES & NEW YORK – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops, the leading provider of human verification services for the digital advertising market, confirmed today that Rubicon Project’s industry leading anti-fraud measures protected its buyers and sellers from the ‘Methbot’ fraud operation …
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Launched in 2008, Ad Tech Daily publishes daily news, insights and comments on topics relevant to the ad tech industry.
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