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Adi “Rocksstar” Dubey
Works at CrunchSEO.com
Lives in India
3,713 followers|276,778 views
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The Science Of Blog Outreach: How’ve we been doing it!

Perhaps the most valuable and cost-efficient method to get good quality backlinks is via blog and content outreach. We have been doing outreach for our clients and have seen good results with it. Outreach is a simple process and there is no much science to it. You get a good content, approach an influencer (a blogger with a good following and good website metrics like domain authority, good backlinks, good trust flow, etc.) and offer to publish your content in exchange for a link. It’s that simple… Or is it?

If you have ever done an outreach campaign you would know that it is not as simple as I made it sound. The success rate of a typical outreach campaign is fairly low and it could get increasingly frustrating to secure good backlinks if you do not use the right techniques and tools when outreaching.

Over the years, we at CrunchSEO, have experimented with a lot of techniques and tools and have now successfully improved our outreach efforts. This post aims to educate our clients and readers about how we outreach and what tools and techniques one can use for a successful outreach campaign.

An effective outreach strategy has three components – finding influencers, making them an offer and building up your communication for future partnerships. Let us analyze the three components and see how we can effectively improve our outreach efforts.

Read more here - http://crunch-seo.com/the-science-of-blog-outreach/
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SEO: Why I Have Moved Beyond Keywords (And You Should Too!) - Keyword, keyword rankings, keyword density. Sounds familiar? If you have to do anything with SEO, and you have not been living under a rock for the last decade, you are sure to know these terms. Now you may ask – ‘Hey Adi? What’s wrong with this? Why did you take the time to write a post against such an established convention?‘. And I will politely say – ‘Well Sir, it is 2016, and I thought I would give you a wake-up call just in case you have been napping still.‘

To understand where I am coming from, you got to go back in time. The year is 20008. Ranking for keywords is downright comfortable and not that complicated. The idea of ranking is as simple as 1-2-3 – (1) research a “keyword” that you think is relevant to your business; (2) write website content with proper “keyword density”; and (3) start blasting links using the selected “keyword” as your anchor text. As is evident, 2008 required a “keyword-centric SEO approach”.

This keyword-centric approach no longer works. Focusing on the ‘keyword’ is not a crucial part of the 3-step plan anymore and here is why –http://crunch-seo.com/new-keyword-density-in-seo/
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User Behavior: How It Affects Your #SEO Rankings -  The most important SEO factor is a website's capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search results for its users. But how do we ensure that the searchers are provided with a page that delivers 'user satisfaction'? 

Pogosticking 

Most people are still unaware that Google can look at the user behavior data and use this data to improve their search results. A common term that is used when discussing user behavior in search engines is ‘Pogosticking’.

Read the full post herehttp://crunch-seo.com/user-behavior-affects-seo-ranking/
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What the new Google update means for local businesses and eCommerce websites. 
 
Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss -  Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work.

Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile friendly for quite some time. Now they have decided to take it to the next level.

Read the full post here - http://crunch-seo.com/google-update-make-your-website-mobile-friendly-before-april-21-to-avoid-traffic-loss/ to understand what these changes means for local business and e-commerce websites. 
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Why Content Marketing Is Important For Small Business SEO - On-page optimization is a key to good and steady search engine rankings. As explained in an earlier post – The most important SEO factor is a website’s capability to deliver relevant results for search queries a user is performing. Google scans a website for terms that describe the website before determining its relevancy in the search results. For instance – let’s say you are trying to rank for a keyword like ‘chiropractor Los Angeles’ then increasing the natural occurrence (with a keyword density of 1-2%) of the term will help improve the relevancy of your website in search engines.

The easiest way to improve a website’s authority and boost its credibility is by increasing relevancy to the target terms. When you add new content pages to your website, you are expanding your website and the index count (number of indexed pages) of your website and creating more natural occurrences of your target keywords. This is particularly helpful for small business websites. Most small business websites only have a few static content pages like the homepage, the contact page, the services page, etc. These limited number of pages means limited opportunity to have natural occurrence of the target keyword(s) in the content. When you set-up a blog section and update it consistently using articles that are focused on your  products and services, you are expanding your website. This expansions helps build more natural occurrences of your target keyword(s) and improve your website’s relevancy in search results. This means better and steadier rankings.

Read full post at - http://crunch-seo.com/why-content-marketing-is-important-for-small-business-seo/
Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target
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Don’t Ignore #SEO In Your [Small Business] Digital Marketing Campaign When you SEO your website to answer queries that potential customers are searching, you are sure to get their interest and convert them into a customer. Buyers use a two-step process for deciding what company they want to buy from. These processes are, as well call it, the following two -

Discovery – the act of discovering the potential businesses that a buyer would want to buy from. This is could be paid (PPC) or organic (search engines).

Verification – the act of verifying a business’s credibility to make the final purchase decision. This is done by seeing what other are saying about a business on local directories, forums and social media.

Search engines are the #1 discovery tool for local businesses and companies. 

Read the full article here - http://crunch-seo.com/importance-of-seo-in-small-business-digital-marketing-campaign/ 
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SEO: Why I Have Moved Beyond Keywords (And You Should Too!) - Keyword, keyword rankings, keyword density. Sounds familiar? If you have to do anything with SEO, and you have not been living under a rock for the last decade, you are sure to know these terms. Now you may ask – ‘Hey Adi? What’s wrong with this? Why did you take the time to write a post against such an established convention?‘. And I will politely say – ‘Well Sir, it is 2016, and I thought I would give you a wake-up call just in case you have been napping still.‘

To understand where I am coming from, you got to go back in time. The year is 20008. Ranking for keywords is downright comfortable and not that complicated. The idea of ranking is as simple as 1-2-3 – (1) research a “keyword” that you think is relevant to your business; (2) write website content with proper “keyword density”; and (3) start blasting links using the selected “keyword” as your anchor text. As is evident, 2008 required a “keyword-centric SEO approach”.

This keyword-centric approach no longer works. Focusing on the ‘keyword’ is not a crucial part of the 3-step plan anymore and here is why –http://crunch-seo.com/new-keyword-density-in-seo/
View original post
5
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User Behavior: How It Affects Your #SEO Rankings -  The most important SEO factor is a website's capability to deliver relevant results for search queries a user is performing. Google looks at over 200 ranking factors and releases over 500 algorithmic updates every year to ensure that it is providing the most relevant search results for its users. But how do we ensure that the searchers are provided with a page that delivers 'user satisfaction'? 

Pogosticking 

Most people are still unaware that Google can look at the user behavior data and use this data to improve their search results. A common term that is used when discussing user behavior in search engines is ‘Pogosticking’.

Read the full post herehttp://crunch-seo.com/user-behavior-affects-seo-ranking/
View original post
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Google Update: Make Your Website Mobile-Friendly before April 21 to Avoid Traffic Loss -  Is your website responsive or mobile-friendly? If it isn’t, well, you better get to work.

Google, in a post on their Webmaster Central blog, announced that they will be rolling out a major update to search results. From 21 April, websites that are mobile friendly will start ranking higher than those that are not. Google has been warning website owners to get mobile friendly for quite some time. Now they have decided to take it to the next level.

Read the full post here - http://crunch-seo.com/google-update-make-your-website-mobile-friendly-before-april-21-to-avoid-traffic-loss/ to understand what these changes means for local business and e-commerce websites. 
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Adi “Rocksstar” Dubey

Content Marketing  - 
 
 
Why Content Marketing Is Important For Small Business SEO - On-page optimization is a key to good and steady search engine rankings. As explained in an earlier post – The most important SEO factor is a website’s capability to deliver relevant results for search queries a user is performing. Google scans a website for terms that describe the website before determining its relevancy in the search results. For instance – let’s say you are trying to rank for a keyword like ‘chiropractor Los Angeles’ then increasing the natural occurrence (with a keyword density of 1-2%) of the term will help improve the relevancy of your website in search engines.

The easiest way to improve a website’s authority and boost its credibility is by increasing relevancy to the target terms. When you add new content pages to your website, you are expanding your website and the index count (number of indexed pages) of your website and creating more natural occurrences of your target keywords. This is particularly helpful for small business websites. Most small business websites only have a few static content pages like the homepage, the contact page, the services page, etc. These limited number of pages means limited opportunity to have natural occurrence of the target keyword(s) in the content. When you set-up a blog section and update it consistently using articles that are focused on your  products and services, you are expanding your website. This expansions helps build more natural occurrences of your target keyword(s) and improve your website’s relevancy in search results. This means better and steadier rankings.

Read full post at - http://crunch-seo.com/why-content-marketing-is-important-for-small-business-seo/
Content marketing is one of those things you see big brands doing these days. There are lot of guides and posts talking about how brands can reach their target
View original post
3
Add a comment...
 
 
Don’t Ignore #SEO In Your [Small Business] Digital Marketing Campaign When you SEO your website to answer queries that potential customers are searching, you are sure to get their interest and convert them into a customer. Buyers use a two-step process for deciding what company they want to buy from. These processes are, as well call it, the following two -

Discovery – the act of discovering the potential businesses that a buyer would want to buy from. This is could be paid (PPC) or organic (search engines).

Verification – the act of verifying a business’s credibility to make the final purchase decision. This is done by seeing what other are saying about a business on local directories, forums and social media.

Search engines are the #1 discovery tool for local businesses and companies. 

Read the full article here - http://crunch-seo.com/importance-of-seo-in-small-business-digital-marketing-campaign/ 
View original post
1
Add a comment...
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A Subtly Charming SEO & A Social Media Enthusiast
Introduction
Country-culture fanatic - George Strait & Johnny Cash | Coffee fan/ Pizza Lover/ Social Media fan & A Subtly Charming #SEO | Loves - rain, family & life
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Survived With Hummingbird, Fought Panda, Developing fondness for Penguin
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India
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SEO, Search Engine Marketing Strategist, Blogger
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SEO, SEM, Organic Traffic Development
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  • CrunchSEO.com
    Chief Strategy Consultant, 2011 - present
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Male
Birthday
February 10
This review is long overdue. I have been working with Pranoy and the company for last 3 years or so. They have been as reliable and understanding as they can be. They understand project details very well and always execute it with perfection. I haven't worked with them on one or two or three projects but rather to the tune of 50-60 projects and they have always worked excellently. They don't just deliver but rather over-deliver every time. What makes it even better is that they offer their professional assistance at a very reasonable rate. Their superb understanding of design and development makes the working experience an absolute bliss. For anyone out their on fence, just go for it.
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Public - a year ago
reviewed a year ago
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