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Advertising Health
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Advertising Health - News, gossip, work and moves from UK Healthcare Advertising Agencies
Advertising Health - News, gossip, work and moves from UK Healthcare Advertising Agencies

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Caring for the Caregiver by Elizabeth Elfenbein [@lifefocusgroup], @thecementbloc

Today’s healthcare communications focus on three stakeholders: the patient, the doctor, and the payer. Communicating to caregivers generally occurs in much the same way as it does with patient materials, but I’m not sure this should be the case.…
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H4Brands staff celebrate growing old together @H4BEurope @H4BChelsea @H4BCatapult

All companies strive (hard) to retain talent – to the point that some HR roles have titles such as Talent Officer or even Talent Retention Officer. However, according to Payscale (the Seattle-based salary data company), the median level of tenure of all…
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Why healthcare advertising deserves less approval by Ryan Wallman, @wellmark_health @Lions_Health

When I was practising as a doctor, I took a pretty dim view of most of the advertising I saw in medical journals. For the most part, it seemed condescending, unconvincing and tacky. Not uncommonly, it was downright incomprehensible. Now that I work in the…
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A rant from the WARD "Why better thinking people should be thinking people better" @Wordboy5 #pharma

Healthcare creativity is taking a bit of a knocking at the moment. It’s a moot point certainly, but it appears to be suffering from a lack of high-end creative output. Is this to do with talent? Or lack of? That’s a whole article in itself, but here I’d…
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Web based companies have been using A/B and multivariate testing to hone their services since the early days of the internet. One of the most famous examples being Google testing 41 different shades of blue for links. To me it’s as much a part of the web…
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@SudlerHennessey campaign grabs the attention of celebs @rickygervais, @olivianj, @Slash and @stephenfry @AnimalsAsiaUK @AnimalsAsia

Sudler & Hennessey London, developed Peace by piece – a global, multichannel campaign for Animals Asia. The aim of this landmark campaign was to help rescue and rehabilitate over 130 moon bears trapped on a bile farm in Nanning, China. A state-owned…
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