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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist) : A MarketingProfs Article http://ow.ly/M3kys
Metrics & ROI - Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...
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Post-purchase review email gets 31% higher open-rate and 46% lower delete rate | From The Return Path Blog http://ow.ly/M0c9L
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How is email marketing going to evolve in the next five years? From the 4imprint Blog http://ow.ly/LWSBK
Email marketing has been pushed down the pecking order at some organisations in recent times, thanks to the emergence of social media platforms such as Twitter
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Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders | From ClickZ http://ow.ly/LTuRF
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We're live tweeting from today's webinar. For updates go to https://twitter.com/Adestra or search for #2015Census on Twitter
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New DMA Report: Which are the most effective types of marketing email? [#DigitalInsights] - From Smart Insights http://ow.ly/LTq4z
New DMA research shows the trends in email effectiveness - which these types of emails work for you? We are excited to share the findings from the DMA's 'N. Marketing topic(s):Email targeting. Advice by Susanne Colwyn.
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What are re-engagement campaigns and why should you use them? We share our tips for choosing the audience and the right strategy http://ow.ly/JGvXT
Customers are having a spring clean in their inboxes. Make sure you make the cut with currently inactive contacts with these re-engagement campaigns ideas.
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Have them in circles
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Is Your Data Cleaning Strategy Delivering? From B2B Marketing http://ow.ly/M3lE3
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3 in 5 companies are optimizing #email for #mobile, with an extraordinary increase of 144% over the past 2 years http://ow.ly/M0boA
The latest Email Industry Census sheds light on the facts on mobile optimization. According to it, 3/5 companies are optimizing email for mobile devices.
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It can cost 6–7x more to acquire a new customer than it does to retain an existing one. Here's how #email can help http://ow.ly/JCeEI
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Go beyond the “dream” and make sure you’re taking care of the fundamentals of #emailmarketing, says Skip O'Neill http://ow.ly/LTyxS
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5 Ways to Welcome Email Subscribers Into Your Program | From eMarketing & Commerce (eM+C) http://ow.ly/LPZ7C
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Have them in circles
180 people
Thomas Defossez's profile photo
Granby Marketing Services Ltd's profile photo
Flannery Bope's profile photo
Alchemy Worx's profile photo
Camillo Maurer's profile photo
Daniela Petkova's profile photo
Greg Hyer's profile photo
DJ Waldow's profile photo
Sawan Arya's profile photo
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Email-driven technology and awesome service
Introduction

Adestra has been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Their flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.

Founded on the principle that marketing success takes more than technology, customer service is at the heart of their business. Adestra isn’t just Software as a Service, it’s Software AND a Service.