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There's been a lot of changes to custom audiences since Facebook rolled them out in 2013...

Here's our 2017 update!

Packed with tutorials and tactics, after reading this guide, you'll have everything you need to know!

http://hubs.ly/H05YT-Y0
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Did you know that You can now save your business stories as a single video?

And that Instagram is now testing shoppable posts of their own?

Are you ready for the immersive storytelling of the new full-screen ad format?

Discover this and more #Instagram for business updates here:

http://hubs.ly/H05Xhdt0
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Chatbots, Facebook Live, Video ads... For Facebook marketers, 2017 is going to be a year full of huge opportunities.

Instead of speculating what the next year’s big trends are going to be, we want to give you some simple and actionable ideas for planning your next year’s Facebook ad campaigns.

Ready to boost your ad ROI?

http://hubs.ly/H05QRW-0
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A large percentage of Pinterest users will flock to the platform to research purchase decisions before they buy; this gives brands that are on the site a leg up on their competitors.

Unfortunately, however, there is only a small percentage of SMBs marketing on Pinterest.

If you're looking to get started on the platform (or up your game), don't miss these 6 incredible examples of small businesses killing it on Pinterest for some inspiration

http://hubs.ly/H05JqN50
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What’s the point of a great ad or a carefully selected audience if you’re then screwing everything up with the wrong bidding strategy?

We updated our Facebook Ads Bidding must-read guide with the latest 2016 news,

If you want to take advantage of all the updates of Facebook ads and make every dollar you spend count, You can't miss this:

http://hubs.ly/H05GcQ70
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Do you use the concept of “free” in your ads? Does it work?

To understand just how powerful the word “free” was in Facebook ads, we decided to do a basic A/B test on a pair of ads — one with the word “free” in the copy, and one without it.

And only one thing is ultimately clear: “free” is...
Oh well, you have to click to know. Go ahead; it's free!!!

http://hubs.ly/H05Djxg0
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A lot of the psychological principles that make great billboards also make great Facebook ads.

In the spirit of showing great ads for inspiration, we have selected 13 of the best billboard ads by tech companies.

Although they might seem low-tech, these clever, eye-catching billboards could be just what you need to spark the next great idea for your own campaign.

http://hubs.ly/H05Y7y60
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Have you already heard the rumors about Facebook's next updates?

Our Facebook ad spies have been working hard to bring your the latest Facebook news in January 2017. 🕵️

Use these tips before everybody finds them!

http://hubs.ly/H05VXQT0
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What's the difference between good design and bad design?

A well-designed ad promotes your brand, attracts customers, and makes you money.
A badly-designed ad can cost you $52 per customer, and tens of thousands of dollars in customer acquisition costs over the lifetime of your business.

Don't you believe it? Here we break down the numbers from our previous experiment to show you exactly how it works:

http://hubs.ly/H05Nkwt0
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Should you buy followers on Instagram? We were pretty curious too...

At the very least, it's social proof, right? What's the worst that could happen?

We went ahead and took the leap by creating an experiment. We tracked all relevant data: follower counts, engagement, and sales. The results?

Read on to find out...

http://hubs.ly/H05HxQP0
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When you look at the statistics, they don’t look good.
86% of your site visitors don’t look at ads.
48% of total consumers cost publishers $22 billion... in just 2016!

The problem is that ads don't feel relevant enough.
Digital advertising, as we know it, is dying.

But it’s far from dead.

Here are 3 ways resurrect it:
http://hubs.ly/H05Fkgq0
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After someone converts on your landing page, what happens next?

There might be a tremendous potential you're leaving unused.

There's plenty of ways to benefit from a thoughtful thank-you page, but it’s easy to create a boring one.

Check out these 14 excellent thank-you page ideas to increase customer engagement and boost your Facebook Ads ROI.

http://hubs.ly/H05CqsM0
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