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Addison Whitney
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Addison Whitney, a part of INC Research/inVentiv Health, is a global branding firm with a passion for building strong brands. We specialize
Addison Whitney, a part of INC Research/inVentiv Health, is a global branding firm with a passion for building strong brands. We specialize

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“Can you build a differentiated brand when there isn’t, fundamentally, a difference?”
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Great news for the AstraZeneca and Brilinta teams!
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An interesting perspective on the potential name change for Dunkin' Donuts. We'd love to hear what you think about this possible strategic move?
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"Now that your company is established and has some sales activity, you'll need to think about your brand. However, you should resist the temptation of making branding a DIY activity."
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5 Brand Strategies Your Small Business Can Learn from Luxury Brands | HuffPost
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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
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It's A Total Eclipse of the Brands
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Are Three Brands Better Than One? JAB Hopes So - Franchise Times News - May 2017 - FranchiseTimes.com
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"Brand loyalty isn’t dead, and it’s not especially mysterious as a concept. With the right strategies, you can earn more brand loyalty from your most interested customers, and grow to even greater heights."
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