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Barely three weeks into 2017 and dancer Lil Buck is already having a great year. Here he is moving swiftly from one prestige advertiser (Apple) to another in an extended cut of the Lexus Super Bowl spot from Team One. Walking on walls is clearly his thing now (clearly he didn't tell Team One that the Apple guys had got him to do something more or less identical...) More ad industry coverage at http://www.adbrands.net
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Here's another beautifully told tale from BBDO NY for General Electric, exploring the power of science to challenge what we may previously have thought of as indisputable truths. In this case, it turns out that GE engineers can indeed "unring a bell", just as they demonstrated in an earlier film that a snowflake can in fact survive in hell, among other feats. It's science but sort of not quite as you know it, and presented with intelligence and a strong sense of visual style. Don't call it advertising, so much as sponsored knowledge. More ad industry coverage at http://www.adbrands.net
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Edie Campbell is still trawling the nightclubs of - Tokyo? Shanghai? The art director's imagination? - looking for love and another hit of fragrance. We've enjoyed this series - from BETC Paris - immensely, but we sense diminishing returns and an increasing lack of imagination. Not sure about the new music track either, from British duo Javelin; we loved Emma Louise's My Head Is A Jungle. And we're sure the lovely Edie could do better than the weedy bloke from this ad. More ad industry coverage at http://www.adbrands.net
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Blokes are blokes all the world over. For proof, see this lovely film for Toyota from Saatchi & Saatchi New Zealand, which celebrates not just the intricacies of male friendship but also the glories of the local landscape. It's both touching and spectacular at the same time. More ad industry coverage at http://www.adbrands.net
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In an intriguing new move, research and data giant Nielsen is launching its own major marketing campaign in a bid to raise its profile with new and existing clients. The ad is rather good too, developed jointly by Weber Shandwick and MRM McCann. It's chock full of striking imagery which grabs the attention, standing well above the standards of the usual corporate promo. More ad industry coverage at http://www.adbrands.net
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Yet more from Adidas. Here's a powerful entry for the US market from Johannes Leonardo, for the Adidas Originals streetwear range. It calls upon Snoop Dogg, Stormzy and a host of the brand's other urban culture endorsement partners to lend their cred. Frank Sinatra may not have been directly invited but he got roped in regardless. We've had reservations about some of Nike's recent campaigns but Adidas is - to quote Mugatu - really hot right now. More ad industry coverage at http://www.adbrands.net
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Here's the first salvo in Wieden & Kennedy New York's campaign to reignite sales for Bud Light, AB InBev's cornerstone US brand. There are some cute ideas in there - we especially enjoyed the appearance of an unexpected interloper at around 0:45 - blink and you'll miss him. And the overlapping script works well (though we'd swear arch-rivals Miller or Coors did something similar a few years back). But is it enough to win back beer-drinkers from quirkier and less established brands? We shall see... More ad industry coverage at http://www.adbrands.net
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Yup, here it is. Miller Lite from Saatchi & Saatchi in 2012: youtube.com - Miller Lite Old Lady Karaoke
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Now this is weird... Here's Wieden & Kennedy's Super Bowl spot for Intuit TurboTax software. We posted a spooky spot from this campaign featuring Kathy Bates a couple of weeks ago, but when they said a mystery celeb would feature in the Super Bowl special we were expecting, I don't know, Ryan Gosling or Tina Fey or something. Actually it's Humpty Dumpty. (Though it also bears a disturbing resemblance to the new President, who will try anything to avoid releasing his tax records...) More ad industry coverage at http://www.adbrands.net
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Here's another sexy and stylish spot from DDB Chicago for Kohler bathroom fixtures. The agency has done wonders before for this client (search past posts here for their last), and we imagine it's not easy to come up with clever ways to advertise a tap. This works very well, though the spot requires a huge suspension of disbelief mid-way through. Seriously, have you ever come across a roadside diner with a bathroom that looks like this one? More ad industry coverage at http://www.adbrands.net
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Here's a fine, and oddly haunting, film from Finland for... well, I'm reluctant to reveal the client upfront lest I spoil the surprise. After that splendid build-up, drawing on a crowded cupboard of cinematic influences from Alice (of course) to Metropolis and A Matter of Life and Death, you may find the pay-off a touch anti-climactic. But congratulations to Helsinki-based Cassius for creating such a powerful atmosphere. It'll certainly make you think again about this particular client. More ad industry coverage at http://www.adbrands.net
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Web design service Wix.com is really amping up the spend this year with another Super Bowl spot, developed in-house with San Francisco creative team Tzeffery Tzanetos. Compared to the cost of 30 seconds in the Big Game, the fees for action stars Jason Statham and Gal "Wonder Woman" Gadot are probably peanuts. Ok, jumbo-sized peanuts. Statham's movie director pal Louis Leterrier (from The Transporter series) helmed the action. Here's the full spot. More ad industry coverage at http://www.adbrands.net
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Talk about breaking the mould! Wieden & Kennedy London's debut campaign for UK supermarket Sainsbury's couldn't be more different from what has come before; not just from Sainsbury's under longtime custodian AMV BBDO but also from any other supermarket. It's certainly going to shake up the sector a bit, and jerk viewers out of their ad break slumber. But will it work? In London, yes, we'd imagine so, but we're not sure how this will play elsewhere. We look forward to finding out. It's a brave experiment certainly. More ad industry coverage at http://www.adbrands.net
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