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Here's another sexy and stylish spot from DDB Chicago for Kohler bathroom fixtures. The agency has done wonders before for this client (search past posts here for their last), and we imagine it's not easy to come up with clever ways to advertise a tap. This works very well, though the spot requires a huge suspension of disbelief mid-way through. Seriously, have you ever come across a roadside diner with a bathroom that looks like this one? More ad industry coverage at http://www.adbrands.net
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Here's a fine, and oddly haunting, film from Finland for... well, I'm reluctant to reveal the client upfront lest I spoil the surprise. After that splendid build-up, drawing on a crowded cupboard of cinematic influences from Alice (of course) to Metropolis and A Matter of Life and Death, you may find the pay-off a touch anti-climactic. But congratulations to Helsinki-based Cassius for creating such a powerful atmosphere. It'll certainly make you think again about this particular client. More ad industry coverage at http://www.adbrands.net
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Web design service Wix.com is really amping up the spend this year with another Super Bowl spot, developed in-house with San Francisco creative team Tzeffery Tzanetos. Compared to the cost of 30 seconds in the Big Game, the fees for action stars Jason Statham and Gal "Wonder Woman" Gadot are probably peanuts. Ok, jumbo-sized peanuts. Statham's movie director pal Louis Leterrier (from The Transporter series) helmed the action. Here's the full spot. More ad industry coverage at http://www.adbrands.net
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Talk about breaking the mould! Wieden & Kennedy London's debut campaign for UK supermarket Sainsbury's couldn't be more different from what has come before; not just from Sainsbury's under longtime custodian AMV BBDO but also from any other supermarket. It's certainly going to shake up the sector a bit, and jerk viewers out of their ad break slumber. But will it work? In London, yes, we'd imagine so, but we're not sure how this will play elsewhere. We look forward to finding out. It's a brave experiment certainly. More ad industry coverage at http://www.adbrands.net
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This new Adidas spot from 72andSunny NY for the Chinese market starts with a gentle ribbing of a recent campaign for rival Under Armour in which multiple versions of the same athlete practised the same repetitive action. Adidas being Adidas, this particular athlete then breaks free to be an individual, shaking up his/her sport. It's a cool idea, and another clever angle on Adidas' rebel stance. More ad industry coverage at http://www.adbrands.net
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The jury may still be out on Apple's AirPods, but their ads at least are lovely. From Apple's inhouse creative department and TBWA\MAL, here's the best of the new crop, featuring Marian Hill's "Down", and some rather nice moves. Isn't it incredible what the combination of old school monochrome and cutting edge, essentially invisible CGI, can achieve when paired as beautifully as this. More ad industry coverage at http://www.adbrands.net
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Blokes are blokes all the world over. For proof, see this lovely film for Toyota from Saatchi & Saatchi New Zealand, which celebrates not just the intricacies of male friendship but also the glories of the local landscape. It's both touching and spectacular at the same time. More ad industry coverage at http://www.adbrands.net
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In an intriguing new move, research and data giant Nielsen is launching its own major marketing campaign in a bid to raise its profile with new and existing clients. The ad is rather good too, developed jointly by Weber Shandwick and MRM McCann. It's chock full of striking imagery which grabs the attention, standing well above the standards of the usual corporate promo. More ad industry coverage at http://www.adbrands.net
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Yet more from Adidas. Here's a powerful entry for the US market from Johannes Leonardo, for the Adidas Originals streetwear range. It calls upon Snoop Dogg, Stormzy and a host of the brand's other urban culture endorsement partners to lend their cred. Frank Sinatra may not have been directly invited but he got roped in regardless. We've had reservations about some of Nike's recent campaigns but Adidas is - to quote Mugatu - really hot right now. More ad industry coverage at http://www.adbrands.net
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Visually, BBH London's new spot for Audi is a stunner, one of those ads you really need to see on a giant wraparound screen, or better still, through a virtual reality headset. But. (With us, as you probably know by now, there's often a but). For a spot entitled "pure imagination" couldn't there have been a little bit to spare to come up with a different soundtrack? That Willy Wonka song is surely one of the world's most over-used tracks, and incongruously dated for such a futuristic film. Come on, BBH, picking songs used to be your special skill. More ad industry coverage at http://www.adbrands.net
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Commonwealth McCann's latest campaign for Chevrolet not only lightly mocks its own long-running "focus group" series but also pokes fun at Batman's diminutive LEGO alter ego, to tie in with the upcoming movie release. LEGO Batman is really doing the rounds at the moment for advertisers (he's also in a Sky TV campaign here in the UK). It's a clever move on Warner's part to make "real" Batman a humour-free legendary hero, while also allowing for some playful self-deprecation with his toy-sized mini-me. More ad industry coverage at http://www.adbrands.net
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DDB Chicago reaches for the poetic in this handsome spot for Jeep, its first major campaign since being named AOR on the account late last year. It's quietly effective, full of that yearning frontier spirit that lurks deep within most American hearts. The rest of us can appreciate the ad's calm beauty too. More ad industry coverage at http://www.adbrands.net
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