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Adam Infinitum
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Adam Infinitum

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The funniest part is below: NSA Tells Public To Reduce Use of Passive Voice In Email Both style and national security are impacted by the use of passive voice, the NSA said today. Having spent many billions of taxpayer dollars to capture all private…
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Adam Infinitum

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I logged into Google Webmaster Tools (GWT) today and noticed something new: More granular reporting of traffic, all the way down to single clicks. For anyone familiar with GWT, that’s quite a change because, at least for the last 3 years, it hasn’t…
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Adam Infinitum

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Tonight I came across a really nice tutorial covering setting up Google AdWords call conversion tracking on a website using Google Tag Manager by Red Fly Marketing. If you end up coming across this first, go read it. You may notice I left a comment about…
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Adam Infinitum

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I am sometimes easily, albeit fleetingly, entertained. Especially, when I have spent 20 of the last 24 hours trying to hack together enough Python and XPath to get a Scrapy web crawler to be more co-operative than I was as a surly 13 year-old. In my…
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Adam Infinitum

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If you have ever worked with images, especially in bulk as is often needed for SEO, you know that cameras name images with meaningless hashes. Granted they are generally sequential, so that makes sense within the context of the camera but file names like…
If you have ever worked with images, especially in bulk as is often needed for SEO, you know that cameras name images with meaningless hashes. Granted they are generally sequential, so that makes s...
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Negative keywords often save a lot of money in PPC. Local businesses generally don’t want traffic for queries containing other states. I live in Columbus, Ohio and run a couple dozen AdWords campaigns for local businesses. Negative Keywords: States With…
Negative keywords often save a lot of money in PPC. Local businesses generally don't want traffic for queries containing other states. I live in Columbus, Ohio and run a couple dozen AdWords campai...
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Have them in circles
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Adam Infinitum

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I hate that WordPress auto-formats my HTML. I know HTML well and I always author it with semantic elements like paragraphs. I don’t insert blank paragraphs between paragraphs for spacing, and why in the world would anyone wrap an image or a figure (both…
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Referral spam has been problematic for a long time; a quick search turned up an extensive list of referral spammers from 2009 on Perishable Press. This thread from the Piwik repo on Github is more current (2014) and mentions many of the site currently…
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On the surface, it seems the Independent is questioning today’s Google Doodle celebrating Wassily Kandinsky. Kandinsky is Awesome! Working in search, I’m adept at ignoring clickbait; I couldn’t ignore this. He is one of my favorite artists. There is no…
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I use WordPress for my website (this website); I’m aware of it’s shortcomings but all in all quite happy with it. On most sites I work on I install JetPack, but I only really use a few features. I recently decided to try disabling the “wp.me shortlink”…
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Almost every month we have a Web Analytics Wednesday Group that meets here in Columbus. It’s vibrancy surprised me when I first attended, there were at least a 150 people, likely closer to 200. The vibrancy has spilled over into a website for Columbus web…
Almost every month we have a Web Analytics Wednesday Group that meets here in Columbus. It's vibrancy surprised me when I first attended, there were at least a 150 people, likely closer to 200. The...
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Adam Infinitum

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I’ve been managing a lot of PPC advertising lately, mostly AdWords but also Bing and Yahoo through Bing Ads. I’m good at it and I enjoy it (even though my interests are more holistic). Not to toot my own horn but part of what makes me good at it is common…
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Have them in circles
7 people
Air Padre's profile photo
Harold Osmun's profile photo
Emily Langhals's profile photo
Phelps Photography's profile photo
Junk King's profile photo
eVAL, Ltd.'s profile photo
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614-526-9094
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Columbus, Ohio
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Internet marketing, optimization, analytics, and web development
Introduction
Adam Infinitum: Web Optimization and Marketing
My primary services relate to traffic and lead generation, conversion tracking and optimization and user experience, especially web performance optimization.

Some of the tools and services we offer:
I originally (officially) went into business in Brownsville, Texas in 2011 but have since moved back to my hometown of Columbus, Ohio. 

Some of the agencies I contract with include:

In my free time I often work with other clients on a case-by-case basis, generally as a consultant or for limited, specific tasks.