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Adam Rogers
Hi I'm Adam, I'm a marketer and you can find all my work at http://adamrogersuk.com/
Hi I'm Adam, I'm a marketer and you can find all my work at http://adamrogersuk.com/
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Adam's posts

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Many bad guest post samples have come into the Kayako blog recently. One reason was because the page was visible to Google, so Sir Spamalot and his friends were pitching me crap. But mainly what was wrong with the posts is the lack of depth they go into.…

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Please raise your hand if you run an email newsletter and you find getting clicks incredibly tough. Please raise your other hand if you think your newsletter design has something to do with that. Having someone open your email is the ultimate privilege…

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We often rely on our feelings to take action. Am I feeling alert enough to do it? I haven’t had my morning coffee yet. Hmm, I doubt I’ll be able to do it to the standard I’d like. Of course, producing work to a high standard should always be the goal, but…

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Not every movement needs a declaration. But it helps focus us on our goals. A mission allows to see what the end result of our actions will materialize as. In business often that’s filling the market with something that didn’t exist in that space…

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Businesses operate around a certain methodology. They believe in a process that’s best for their customers. For example, being a customer-driven company means revolving your whole organization on catering to the customer. But, being a customer-driven…

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There was time when we sat down in our favorite armchair, played a vinyl, and put headphones on. Nothing but sitting and listening. Music was primary. Now, we have boxes in our pockets that can contain any music we want. And we can listen doing anything…

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What’s the difference between a blog and a publication? Blogs publish actionable steps. Publications just push stories out as often as possible. With a publication there’s a tendency to write about everything, and often. With a blog you can be focused,…

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We’re used to hearing about the next big growth hack where the Y axis suddenly shoots off the charts. But growth can’t consistently work like that, growth will always level-out (otherwise the word climax wouldn’t exist). But it’s only rapid changes like…

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When a reader tunes into a piece they have a certain goal they want to accomplish. They want to be engaged and taken on a journey. For a writer, the most interesting discovery you can make in both journalism (and fiction) is a transformation someone made…

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Everyone thinks that running a company blog is easy. You just write best practices about your product’s industry and suddenly you’re rich in traffic and email subscribers. What a fallacy. Everyone from the founders to the customer support department have…
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