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Adalysis
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Powerful Ad Testing Made Easy
Powerful Ad Testing Made Easy

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View the New MCC Level AdAlysis Dashboard - In the past few months, we’ve added many new features to AdAlysis: N-Grams Negative keyword conflicts, cleanup, and management Quality Score analysis Ad Extension usage and more Our goal is to focus users on actionable information and not let people get bogged down in repetitive analysis of trying to find problems. To bring some of these other reports to the surface; we’ve redesigned the multi-account level screen. When you login, you’ll be able t...

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AdAlysis Supports Even More Selection Criteria & Tools for How to Upgrade to ETAs

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How to Start Testing ETAs versus Your Standard Text Ads - As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups have enough impressions and conversions in a month to be able to achieve statistical significance. Therefore, we recommend testing two types of ad groups ...

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AdAlysis Now Supports ETAs (Expanded Text Ads) - AdAlysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how AdAlysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This means that ETAs compete against: Other ETAs Mobile preferred ads Desktop (non-mobile preferred) ads In order to test ETAs against all ad types and let ...

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How to Test Expanded Text Ads - In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are ETAs? If you’re unfamiliar with ETAs, they contain two headlines of 30 characters and a single long description line that can be up to 80 chara...

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Why It’s Impossible to Project ‘Above Average’ CTRs in Quality Score

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A Primer Guide to Why Audience Targeting Should Be Part of Your PPC Efforts

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AdAlysis Improvements to Alerts & Historical Ads - We’ve rolled out a few improvements to make it easier to work with alerts and historical ad tests. Alert Changes We’ve moved all the alerts into the dashboard and grouped them by where you should take action on the alert. For instance, if you have ad groups with no active ads in them; you’ll find those alerts under your ad testing health check. If you have keyword alerts, you’ll see them in a separate box on your dashboard. If you don’t hav...

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A Different Way to Think About Ad Relevance in Quality Scores

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The In-Depth Quality Score Webinar is Now Online - We recently did a webinar with Acquisio that dug deeply into Quality Scores. We covered: Each of the quality score components The weighting of each component How to increase each of the sub factors Easy workflows for improving your quality scores And much more The webinar recording is now online and you can view it here: Quality Score webinar.• Facebook • Twitter • Google Plus • LinkedIn • StumbleUpon • Add to favorites • Email • RSS The po...
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