We’ve recently introduced two larger ad units, the 300x600 and the 970x90, to help publishers attract more brand advertisers. To help increase competition for these ad spaces, we’re now allowing similar-sized Display ads to appear within these formats. Specifically, you may occasionally see a 160x600 ad in the 300x600 unit, or a 728x90 ad in a 970x90 unit, for units opted in to showing image ads. When this happens, the smaller ad will be served neatly in the center of the larger ad unit. In addition to improving publisher performance, this will enable advertisers to reach a broader audience with their existing ad creatives. Let us know what you think in the comments field below!
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