I've observed the performance of the new ad design since (almost) two days ago. What I'd like to say seems to be contrast, but it's the fact. My CTR perfomance is now dropping, about 30 percents. The ad font size is way too big that it cannot blend with my content. I know the intention is to draw more attention from users. However, it looks very awful. The arrow button is too big, either. In short, it doesn't match and blend with my content typography, even though the fonts and colors being used are exactly the same. No offense. But that's the fact. To me, the ads are "too boldy" and not interesting at all.