As part of our ongoing efforts to improve our ad formats, we’ll be making visual updates to most AdSense text ads. These updates include slight optimizations to font size, spacing, padding and text layouts, as well as a new clickable arrow icon. We’ve tested these enhancements extensively, and found that they deliver an uplift in clicks across publishers on the Google Display Network. Read more on our blog (, and feel free to leave a comment with your feedback below. 
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