In today’s Social Fridays post, we’re traveling to Brazil (well, virtually) to bring you another publisher success story. Brazilian news portal +Estadão
uses Google+ to create unique conversations with readers, tailoring content specifically to their Google+ audience and hosting frequent Hangouts for face-to-face discussions. Estadão complements posts with vibrant photos and videos, directing their followers back to the news site for the full story. During a five month period, traffic from the portal’s +page to the Estadão site generated an uplift in page views per visit of 18%.
Visit the AdSense blog to learn more about how Estadão engages with over 500,000 followers: http://goo.gl/dpbXp