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Great Communications Have to Start Somewhere
Great Communications Have to Start Somewhere

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Sticking with the idea of being mission-driven in all communications, this week's blog post is about infographics with a mission. Using examples of how infographics can be connected more closely to an organization's mission (as opposed to program measurements), see how you can apply this strategy in your marketing. Read on: 
http://agnj.co/1TdJSDq

#infographics   #design   #nonprofits   #marketing   #communications  
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We take everything in through our eyes first, so it's important to know the 4 principles of visual storytelling. Each element should be incorporated into our marketing and communications, especially when considering nonprofit solicitation materials. Forging deep emotional connections with our audience is the first step to organizational success. Read on: 
http://agnj.co/1YGZdAz

#visualstorytelling   #storytelling   #marketing  
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Looking to start incorporating ‪video into your ‎marketing‬? Here's a beginner's strategy: http://agnj.co/1N8FcwK 

#video   #marketing   #integratedmarketing   #strategy  
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What do you do when a ‪‎donor‬ says they can't give or flat out gives you a no? We sat down with Laura Fredricks, Expert on the Ask,‬ to find out her approach. Hone your strategic ‪#fundraising‬ skills with this great advice on our blog: 
http://agnj.co/231jP9N
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Successful fundraising requires active listening. What you learn from a conversation with your donors can be applied to your solicitation communications for relevant, meaningful messaging that yields results. Take a look at Part 4/4 of our Make the Ask series now: http://agnj.co/1RxWh3X

#maketheask   #fundraising   #activelistening   #solicitation  
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Using data strategically is imperative to crafting fundraising appeals and for creating effective, relevant stewardship communications. Part 3/4 of our "Before You Make the Ask" series is all about knowing your data and how to apply practically. Know which metrics are important and glean as much about your donors as possible BEFORE you ask. Read on: http://agnj.co/1RMneBx

#donordata   #data   #fundraising   #nonprofit  #maketheask
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In Part 2/4 of our series "Before You Make the Ask" we discuss the value of building relationships with donors as opposed to blind asking. When you think of the organization-donor bond as a partnership instead of a transactional interaction, you’ve set up a situation where a relationship will grow and your organization will flourish. Read on: http://agnj.co/1LcPLDx

#fundraising   #maketheask   #donorlove   #relationshipbuilding  
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For many organizations, it seems as though they’re always asking. Any good fundraiser will tell you that raising money is a year-round thing. Aside from developing programming that furthers your organization’s mission, you’re responsible for making sure you have the resources necessary to do so. Resource can mean manpower, or valuable community partnerships. Regardless of what it is you need, you’ve got to ask and ASK WELL. Read on: http://agnj.co/1Y1r9PM

#fundraising   #nonprofits   #appeals   #maketheask  
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In the conclusion of our 2-part series on the modern applications and approaches to the traditional sponsorship journal, we talk all about how you can integrate a digital version into your post-event communications. You put a LOT of time and effort into creating a print version, learn how an integrated approach can give it some staying power! http://agnj.co/1S138aY 

#fundraising   #specialevents   #adjournal   #sponsorshipjournal   #postevent   #communications   #followup   #integratedmarketing   #digitalpublishing  
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Over the next two weeks we'll be rolling out a 2 part series on our blog about new ways to approach your sponsorship journal. For gala planners, this can often be the most daunting task. By utilizing new technologies and using an integrated approach, your ad journal can be more beneficial to your organization, advertisers, and more engaging overall. ‪

#nonprofits   #fundraising   #galas   #adjournals   #sponsorship  ‬
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