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#SanDiego area #marketing & #sales pros: Learn How to Drive Revenue Rapidly at Integrated Marketing Summit. Save 20% w/ code: IMSGS20.

Not near San Diego? No worries -- the summit will be at five other locations this year! Check it out.
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Quick bites on hot topics including #contentmarketing #CX metrics and whether there's a need for chief digital officer.
 
A detailed look at   #CX  trends  to note for 2014, by +Barb Mosher Zinck

#CXM  
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Although much of marketing is aimed at communicating with and getting a response from prospects, treat the folks in sales as if they are your customers, learning how to use your marketing to make them more successful in selling. #salesandmarketingalignment  
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#contentmarketing advice from Ann Handley of +MarketingProfs 
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"A recent report from Forrester Consulting reveals that four out of five of the top performing marketers now use some form of marketing automation to scale and standardize their processes." Read the story from +Shelly Kramer 
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AcquireB2B

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We wish everyone a wonderful holiday season and a healthy, prosperous 2014! If you need help with anything, please contact us at info@acquireb2b.com.
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AcquireB2B

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Truth.
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Nice roundup of useful resources to help you maximize the sales team.  We're in 100% agreement on alignment and having the sales team use marketing automation. #sales
 
This year, there was a lot of discussion revolving around #marketing strategy and optimization, but what about sales? How can sales reps make sure that they’re accelerating their pipeline, following up without a hitch, and closing all of the deals that they should? And what can marketing do to make sure that they’re supporting all of their sales reps’ needs?

Over the past year, we’ve been working to build up a store of content that can help your sales team close more deals, faster — with or without help from a tool like marketing automation. So let’s take a look back at some of our favorite sales optimization content from 2013, and see what lessons we were able to learn along the way.
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While "selfie" may be Oxford Dictionaries' word of the year ... it's the opposite of what companies need to be doing in serving customers as +SDL 's +Ian Truscott explains . #contentmarketing
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In their circles
141 people
Have them in circles
100 people
Jay Maul's profile photo
Brian Crouch's profile photo
Raymond Haldeman's profile photo
James Prickitt's profile photo
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800-366-1877, 401-234-4406
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601 Pendar Road North Kingstown, RI 02852
Story
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More leads. More revenue. More effectively.
Introduction

Peter Dikeman and Mac McIntosh worked together in developing and implementing a successful marketing-driven lead generation program for Cardscan.

At the time, Peter and Mac discussed the need for company (like AcquireB2B) that provides a one-stop shopping approach to providing services related to helping companies to successfully deploy B2B marketing automation to drive more leads and sales.

About a year after Newell Rubbermaid acquired Cardscan, Peter decided to move on and explore starting another company.

After lots of discussion about the need for a company that provides a full menu of lead generation and marketing automation services, Mac and Peter started one.

The result is AcquireB2B, a company that provides the people, expertise and technology needed to help companies like yours to ...

Get ahead faster ... be a MASTER of B2B marketing and sales by getting valuable content to improve your demand generation efforts. Learn more.