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Achinta Mitra
Works at Tiecas, Inc.
Attended Kent State University, OH
Lives in USA
201 followers|11,612 views


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Industrial & B2B Marketing expert and coaching business owners how to accelerate their sales with better marketing
  • Tiecas, Inc.
    Industrial & B2B Marketing expert and coaching business owners how to accelerate their sales with better marketing, present
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A “marketing engineer” with 25+ years of hands-on industrial and manufacturing marketing

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 25+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial marketing consultancy in Houston, Texas.

By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.

Achinta writes regular on his thoughts and insights on content or inbound marketing for the industrial sector on his blog Industrial Marketing Today.

  • Kent State University, OH
  • Indian Institute of Technology (IIT), Bombay
Basic Information
Achinta Mitra's +1's are the things they like, agree with, or want to recommend.
Winning the Engineer’s Mindshare with Industrial Blogging

I have found industrial blogging to be very effective in bringing to the forefront the knowledge and expertise that are inherent in most ind

Crossing the Chasm: The New Obstacle for B2B Buyers - Marketing Interact...

I've come to the conclusion that evolution is lopsided. Especially when it comes to B2B marketing vs. sales. It seems to me that either one

How to Create Successful Industrial Marketing Content for TOFU

Creating effective marketing content for TOFU is proving to be a challenge for many manufacturers. That’s because these industrial companies

Purpose Driven Industrial Blogging

When talking to manufacturers and industrial companies, I find these people have a good understanding of blogging as part of content marketi

Industrial Website Redesign Should Fit Your Sales Process

Make sure you and your web developer take the time to ask and answer the key question, How will the redesigned website align with our sales

Content without Strategy Is Just Stuff

If you wander around marketing blogs long enough, you’ll see this comment in multiple places from acclaimed Twitter storyteller Arjun Basu:C

Building the ultimate paper airplane, one manila folder at a time

Luca Iaconi-Stewart is building a paper airplane unlike anything you've ever seen before — and it's taking him years to get it just right. H

Siemens' Ludwig Bullish on Manufacturing in the USA

Siemens Industry CEO Helmuth Ludwig called a press conference to express the future of manufacturing in the US principally citing software a

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

These charts from the 2014 Digital Marketing for Engineers survey show some trends & I’ve added what I am seeing firsthand with my industria

What Content Marketing Functions Do Industrial Companies Outsource?

My views in this post are based on my daily dealings with manufacturing and industrial companies that are looking to outsource their content

Blogging Still Lagging in Industrial Marketing

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies.

Big Data Does Not Mean Big Amounts of People by @TheGrok

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or

Gathering Strength for U.S. Manufacturing: Whirlpool Moves Production Of...

A bit more good news for American manufacturing as Whirlpool announced it would move its commercial washing-machine production from Mexico t

Industrial Marketers Face ROI Challenges

Developing a good digital marketing strategy and then executing on it is complex enough but measuring ROI is proving to be a bigger challeng

What do Industrial Professionals Want in Leak Testing Equipment?

It is encouraging and heartwarming to see that this audience thinks of Uson as one of the companies creating the most innovative leak testin

Industrial Marketing in the Age of the Customer | Industrial Marketing T...

Sellers must change and adapt to new ways of acquiring new customers and keeping the current ones otherwise the competition will win over yo

B2B Sales + Marketing: You get delegated to the person you sound like

B2B Sales and Marketing: Why it's time to watch your language - and why you'll get delegated to the person you sound like...

Leak Testing, Innovation and a Dream Come True

I looked at the device, a cochlear implant, and surmised that some type of leak testing might be required and in the context of low cost man

Anatomy of an Online Tech Marketing Video | acSellerant

In this blog post I dissect a video we recently produced for a smartphone application developer. I tell you how we developed and 'show' the

Industrial Marketing Can’t Succeed Without Sales

One would think all Sales does these days is wait for customers to call them, email RFQs and then wait for the big deals to close. Not true!