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Achinta Mitra
Works at Tiecas, Inc.
Attended Kent State University, OH
Lives in USA
239 followers|26,983 views
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
Content Marketing for Manufacturers: What’s real and what’s hype? 
If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.
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Achinta Mitra

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My latest post from Industrial Marketing Today blog.
How Industrial Companies are Stuck on SEO for Content Marketing Strategy
Focusing your industrial content marketing strategy only on SEO has many drawbacks. Search engines are not your target, human visitors are.
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My preferred way is what I call the 3-phase industrial marketing plan approach. I refer to them as phases instead of steps because each phase
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My latest post from Industrial Marketing Today blog...
Not too long ago, content marketing for industrial companies was a rarity. Do we now have a content overload?
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My latest post from Industrial Marketing Today blog...
Using BANT to qualify leads for industrial sales can be a challenge for manufacturers, distributors and engineering companies. Here is why.
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
No Digital Marketing for Manufacturers = Marketing in the Past
You may be marketing the past if you are not using digital marketing for manufacturers. The lack of buy-in is a two-fold problem as I see it with my industrial clients.
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From Industrial Marketing Today...
Suppliers are falling short when it comes to providing content industrial buyers want even after spending more money on digital marketing.
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
My preferred way is what I call the 3-phase industrial marketing plan approach. I refer to them as phases instead of steps because each phase
1
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
Using BANT to qualify leads for industrial sales can be a challenge for manufacturers, distributors and engineering companies. Here is why.
1
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
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People
Have him in circles
239 people
Michael Brenner's profile photo
ancy mantra's profile photo
Gary Mintchell's profile photo
Joan joni's profile photo
Ansis Muiznieks's profile photo
Jake Jakeb's profile photo
joseph gejo's profile photo
POOL BUSINESSES GLOBALIZANTE's profile photo
Priit Tohver's profile photo
Education
  • Kent State University, OH
  • Indian Institute of Technology (IIT), Bombay
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Gender
Male
Story
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A “marketing engineer” with 25+ years of hands-on industrial and manufacturing marketing
Introduction

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 25+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial marketing consultancy in Houston, Texas.

By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.

Achinta writes regular on his thoughts and insights on content or inbound marketing for the industrial sector on his blog Industrial Marketing Today.

Work
Occupation
Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing
Skills
Industrial Marketing Consulting
Employment
  • Tiecas, Inc.
    Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing, 1987 - present
    Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 27 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That’s Achinta.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
India
Achinta Mitra's +1's are the things they like, agree with, or want to recommend.
High Tech Sling Shot: Spiral Ball Bearing Launcher - CADENAS PARTsolutions
partsolutions.com

It’s been a while since we checked in with our crazy cousin Joerg, aka “King of the Slingshot.” As usual he’s been creating low-tech awesome

Marketing to Engineers is a Big Challenge
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Top 12 Industrial Marketing Posts of 2014
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Industrial Website Redesign: Content Before Design
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Industry Center of Excellence Content Library: ... | Topliners
topliners.eloqua.com

Manufacturing marketers are beginning to gain a seat at the table. But in order to stay there marketers must also gain a voice. To do this,

How Industrial Content Marketing Builds Stronger Relationships Based on ...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Ex-Tesla and NASA Engineers Make a Light Bulb That's Smarter Than You | ...
www.wired.com

The Alba bulbs are designed to work autonomously, both by adjusting light output based on sunlight and by learning and adapting to its owner

5 Reasons Why Social Media is the Most Difficult Marketing Tactic
blog.ecoastmarketing.com

Email Works, This We Know. I came across this study by Ascend2 on MarketingCharts.com. While the headline was about Email being the most eff

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Be Like Bob: Save Time With Sheffer's Custom Cylinder Configurator - CAD...
partsolutions.com

With their new Custom Cylinder Configurator they enable their users to design the exact cylinder they need and download a model in the nativ

How to Build B2B Sales Tools They’ll Use | Bob Leonard | LinkedIn
www.linkedin.com

Why doesn’t Sales use those slick, expensive tools built by the brain trust in Corporate Marketing? How do we build tools that they’ll use (

3 Online Content Tips for Industrial Distributors
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.