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Achinta Mitra
Works at Tiecas, Inc.
Attended Kent State University, OH
Lives in USA
225 followers|25,515 views
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
I have found email marketing for manufacturers to be extremely effective in building relationships and having meaningful conversations
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What branding means to B2B Sales. Article by Bob Leonard of acSellerant
People buy from companies that they know, like and trust. Branding is designed to establish those sentiments. While a strong brand can easily close a sale for a three dollar box of soap, a fifty thousand dollar software deal won’t close on brand alone. Salespeople are needed to make that happen, and… a respected brand opens the door for those salespeople.What is a brand?You think you know, but you might not. The meaning of the term ‘brand’ has ch...
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My latest post from Industrial Marketing Today blog...
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Excellent article by Bob Leonard of acSellerant.
Google has issued an announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”The message is loud and clear: Want your websites to remain discoverable i...
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Today's post from Industrial Marketing Today...
Content marketing for manufacturers is not just for ToFu. SEO is only part of the solution, content must address the entire sales funnel.
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Achinta Mitra

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Today's post from my Industrial Marketing blog
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My latest post from Industrial Marketing Today blog...
Content Marketing for Manufacturers: Overcoming Writer’s Block
82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is not an isolated finding; I’ve read other research studies that have reported similar results.
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“We try harder.” Was the brand story (distilled to its essence) that was very successful for Avis Car Rental in the 60’s. Hertz was the largest and most well-known car rental company. Avis was #2, so they tried harder. This story permeated everything the company did, and it captured the minds of consumers."We presented a company that was willing to work for you. It was sort of like tacking up the manifesto on the door." Paula Green, copywriterSMB...
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Engineers respond to marketing messages differently because of how engineers think. Engineering marketers: get into the mind of an engineer here.
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My latest post from Industrial Marketing Today...
Many industrial companies find marketing to engineers a big challenge. The biggest complaint that I hear is that engineers just don't respond
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I just published a new post on our Industrial Marketing Today blog...
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People
Have him in circles
225 people
Enrique Galindo Hdz's profile photo
Rajesh Gurjar's profile photo
Coco Liu's profile photo
kratoos sony's profile photo
chandresh chudasma's profile photo
Dhiraj kumar's profile photo
David Willey's profile photo
Bobby Compton's profile photo
Anand Kumar's profile photo
Education
  • Kent State University, OH
  • Indian Institute of Technology (IIT), Bombay
Basic Information
Gender
Male
Story
Tagline
A “marketing engineer” with 25+ years of hands-on industrial and manufacturing marketing
Introduction

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 25+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial marketing consultancy in Houston, Texas.

By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.

Achinta writes regular on his thoughts and insights on content or inbound marketing for the industrial sector on his blog Industrial Marketing Today.

Work
Occupation
Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing
Skills
Industrial Marketing Consulting
Employment
  • Tiecas, Inc.
    Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing, 1987 - present
    Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 27 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That’s Achinta.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
India
Achinta Mitra's +1's are the things they like, agree with, or want to recommend.
Marketing to Engineers is a Big Challenge
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Top 12 Industrial Marketing Posts of 2014
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Industrial Website Redesign: Content Before Design
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Industry Center of Excellence Content Library: ... | Topliners
topliners.eloqua.com

Manufacturing marketers are beginning to gain a seat at the table. But in order to stay there marketers must also gain a voice. To do this,

How Industrial Content Marketing Builds Stronger Relationships Based on ...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Ex-Tesla and NASA Engineers Make a Light Bulb That's Smarter Than You | ...
www.wired.com

The Alba bulbs are designed to work autonomously, both by adjusting light output based on sunlight and by learning and adapting to its owner

5 Reasons Why Social Media is the Most Difficult Marketing Tactic
blog.ecoastmarketing.com

Email Works, This We Know. I came across this study by Ascend2 on MarketingCharts.com. While the headline was about Email being the most eff

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Be Like Bob: Save Time With Sheffer's Custom Cylinder Configurator - CAD...
partsolutions.com

With their new Custom Cylinder Configurator they enable their users to design the exact cylinder they need and download a model in the nativ

How to Build B2B Sales Tools They’ll Use | Bob Leonard | LinkedIn
www.linkedin.com

Why doesn’t Sales use those slick, expensive tools built by the brain trust in Corporate Marketing? How do we build tools that they’ll use (

3 Online Content Tips for Industrial Distributors
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Understanding the Age Gap is Important in Digital Marketing for Industri...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.