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Achinta Mitra
Works at Tiecas, Inc.
Attended Kent State University, OH
Lives in USA
241 followers|27,827 views
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Achinta Mitra

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An effective content marketing strategy that aligns well with your sales process must come before doing an industrial website redesign
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Achinta Mitra

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Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience.
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
Leads from industrial content marketing tend to be of a higher quality that turn into wins more often and cost less per lead.
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Achinta Mitra

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My latest post Industrial Marketing Today blog...
Marketers are failing to provide the right content when marketing to engineers who are hungry for relevant information
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Achinta Mitra

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New post from Industrial Marketing Today blog...
Industrial content marketing is not just a popular marketing strategy but it plays an active in driving industrial sales.
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My latest post from Industrial Marketing Today blog
How manufacturing content marketing helps makes Sales more productive. It is helpful throughout the sales funnel - TOFU, MOFU and BOFU
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Achinta Mitra

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My latest post from Industrial Marketing Today blog...
Industrial content marketing for increasing awareness among engineers and industrial buyers and generating new contacts takes time & hard work
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New post from Industrial Marketing Today blog...
Industrial content marketing can be very effective in solving two common problems that manufacturers and distributors face with slow sales
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My latest post from Industrial Marketing Today blog
Industrial marketing precedes industrial sales. Manufacturers, distributors & engineering service providers find it hard to accept that fact.
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My latest post from Industrial Marketing Today...
These research findings show manufacturers are now using a multichannel industrial marketing strategy to reach their target audience.
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Achinta Mitra

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How manufacturing content marketing helps makes Sales more productive. It is helpful throughout the sales funnel - TOFU, MOFU and BOFU
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People
In his circles
135 people
Have him in circles
241 people
Terri Hoffman's profile photo
Steve Gardality's profile photo
zala sanjay's profile photo
Магазин Ангарск's profile photo
sonia Ayub's profile photo
Helman jr.'s profile photo
Bryan Eisenberg's profile photo
ANIRBAN MASID's profile photo
Enrique Galindo Hdz's profile photo
Education
  • Kent State University, OH
  • Indian Institute of Technology (IIT), Bombay
Basic Information
Gender
Male
Story
Tagline
A “marketing engineer” with 25+ years of hands-on industrial and manufacturing marketing
Introduction

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 25+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial marketing consultancy in Houston, Texas.

By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.

Achinta writes regular on his thoughts and insights on content or inbound marketing for the industrial sector on his blog Industrial Marketing Today.

Work
Occupation
Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing
Skills
Industrial Marketing Consulting
Employment
  • Tiecas, Inc.
    Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing, 1987 - present
    Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 27 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That’s Achinta.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
India
Achinta Mitra's +1's are the things they like, agree with, or want to recommend.
High Tech Sling Shot: Spiral Ball Bearing Launcher - CADENAS PARTsolutions
partsolutions.com

It’s been a while since we checked in with our crazy cousin Joerg, aka “King of the Slingshot.” As usual he’s been creating low-tech awesome

Marketing to Engineers is a Big Challenge
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Top 12 Industrial Marketing Posts of 2014
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Industrial Website Redesign: Content Before Design
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Industry Center of Excellence Content Library: ... | Topliners
topliners.eloqua.com

Manufacturing marketers are beginning to gain a seat at the table. But in order to stay there marketers must also gain a voice. To do this,

How Industrial Content Marketing Builds Stronger Relationships Based on ...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Ex-Tesla and NASA Engineers Make a Light Bulb That's Smarter Than You | ...
www.wired.com

The Alba bulbs are designed to work autonomously, both by adjusting light output based on sunlight and by learning and adapting to its owner

5 Reasons Why Social Media is the Most Difficult Marketing Tactic
blog.ecoastmarketing.com

Email Works, This We Know. I came across this study by Ascend2 on MarketingCharts.com. While the headline was about Email being the most eff

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Be Like Bob: Save Time With Sheffer's Custom Cylinder Configurator - CAD...
partsolutions.com

With their new Custom Cylinder Configurator they enable their users to design the exact cylinder they need and download a model in the nativ

How to Build B2B Sales Tools They’ll Use | Bob Leonard | LinkedIn
www.linkedin.com

Why doesn’t Sales use those slick, expensive tools built by the brain trust in Corporate Marketing? How do we build tools that they’ll use (

3 Online Content Tips for Industrial Distributors
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.