Profile

Cover photo
Achinta Mitra
Works at Tiecas, Inc.
Attended Kent State University, OH
Lives in USA
224 followers|25,175 views
AboutPostsPhotosYouTube+1's

Stream

Achinta Mitra

Shared publicly  - 
 
Excellent article by Bob Leonard of acSellerant.
Google has issued an announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”The message is loud and clear: Want your websites to remain discoverable i...
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 

Today's post from Industrial Marketing Today...
Content marketing for manufacturers is not just for ToFu. SEO is only part of the solution, content must address the entire sales funnel.
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 
Article by Bob Leonard. Strategic story telling at its best!
Jane Bonwitt is standing behind her desk in her large, light-filled office. Jane is the VP of Sales at BankVault, a mid-sized IT security software developer. Seated across the desk from Jane is Eric Swenson, a member of BankVault's sales team. With a grim, disappointed look on her face, ...
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 

From Industrial Marketing Today blog.
1
Add a comment...

Achinta Mitra

Shared publicly  - 
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 
Good article by Bob Leonard of acSellerant. Use contrast to show them that their status quo is more dangerous than they realize. Focus on a contrast other than price.
1
Add a comment...
Have him in circles
224 people
Minh Tri Nguyen's profile photo
Jim Kukral's profile photo
Rachel Parker's profile photo
Joan Damico's profile photo
AMAL JOY's profile photo
chandresh chudasma's profile photo
Stone Junction Technology PR's profile photo
George Prince's profile photo
shyam kagal's profile photo

Achinta Mitra

Shared publicly  - 
 
Engineers respond to marketing messages differently because of how engineers think. Engineering marketers: get into the mind of an engineer here.
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 

My latest post from Industrial Marketing Today...
Many industrial companies find marketing to engineers a big challenge. The biggest complaint that I hear is that engineers just don't respond
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 

I just published a new post on our Industrial Marketing Today blog...
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 
Most companies believe that they need to sell their own products but you would be far better off having your customers as your salesforce.
1
Add a comment...

Achinta Mitra

Shared publicly  - 
 
My latest post from Industrial Marketing Today blog...
1
Add a comment...
People
Have him in circles
224 people
Minh Tri Nguyen's profile photo
Jim Kukral's profile photo
Rachel Parker's profile photo
Joan Damico's profile photo
AMAL JOY's profile photo
chandresh chudasma's profile photo
Stone Junction Technology PR's profile photo
George Prince's profile photo
shyam kagal's profile photo
Education
  • Kent State University, OH
  • Indian Institute of Technology (IIT), Bombay
Basic Information
Gender
Male
Story
Tagline
A “marketing engineer” with 25+ years of hands-on industrial and manufacturing marketing
Introduction

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 25+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial marketing consultancy in Houston, Texas.

By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.

Achinta writes regular on his thoughts and insights on content or inbound marketing for the industrial sector on his blog Industrial Marketing Today.

Work
Occupation
Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing
Skills
Industrial Marketing Consulting
Employment
  • Tiecas, Inc.
    Industrial Marketing expert and coaching business owners how to accelerate their sales with better marketing, 1987 - present
    Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 27 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That’s Achinta.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
India
Achinta Mitra's +1's are the things they like, agree with, or want to recommend.
Marketing to Engineers is a Big Challenge
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Top 12 Industrial Marketing Posts of 2014
industrialmarketingtoday.com

Actionable Insights & Ideas from Achinta Mitra

Industrial Website Redesign: Content Before Design
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Industry Center of Excellence Content Library: ... | Topliners
topliners.eloqua.com

Manufacturing marketers are beginning to gain a seat at the table. But in order to stay there marketers must also gain a voice. To do this,

How Industrial Content Marketing Builds Stronger Relationships Based on ...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Ex-Tesla and NASA Engineers Make a Light Bulb That's Smarter Than You | ...
www.wired.com

The Alba bulbs are designed to work autonomously, both by adjusting light output based on sunlight and by learning and adapting to its owner

5 Reasons Why Social Media is the Most Difficult Marketing Tactic
blog.ecoastmarketing.com

Email Works, This We Know. I came across this study by Ascend2 on MarketingCharts.com. While the headline was about Email being the most eff

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Be Like Bob: Save Time With Sheffer's Custom Cylinder Configurator - CAD...
partsolutions.com

With their new Custom Cylinder Configurator they enable their users to design the exact cylinder they need and download a model in the nativ

How to Build B2B Sales Tools They’ll Use | Bob Leonard | LinkedIn
www.linkedin.com

Why doesn’t Sales use those slick, expensive tools built by the brain trust in Corporate Marketing? How do we build tools that they’ll use (

3 Online Content Tips for Industrial Distributors
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

Understanding the Age Gap is Important in Digital Marketing for Industri...
industrialmarketingtoday.com

Industrial marketing insights for manufacturers, distributors and engineering companies. A blog by Achinta Mitra for Tiecas, Inc.

B2B Needs Tools Specific to Sales Situations | LinkedIn
www.linkedin.com

Do your sales tools have the desired effect? According to recent surveys, probably not… because your sales people aren’t using them… because

A 217% Lift Every Content Marketer Should Be Getting, But Will You? by @...
www.bryaneisenberg.com

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret wea