Profile cover photo
Profile photo
Accrete Web Solutions
35 followers -
Growing your business and web presence together
Growing your business and web presence together

35 followers
About
Posts

Post has shared content
Google indexing the Web of Data

In my series of posts on how Google combines direct answers with query SERPs, I look at a paper filed as a provisional patent by the inventors of that patent that discusses ways in which information is extracted from web pages, including the use of tables and colon delimited values.

The paper also discusses how patterns might be used to extract information from web pages, like the query intent templates described in the patent.
Add a comment...

Post has shared content
Add a comment...

Post has shared content
My Friday column for SearchEngineJournal!  -> http://www.searchenginejournal.com/howto-use-twitter-search-like-pro/109808/

Check it out: "#HOWTO: Use #Twitter Search Like a Pro"
Photo
Add a comment...

Post has shared content
Changing passwords is a pain in the behind. But everyone should be doing this because of the Heartbleed security problems that have come to surface the last few days: http://www.techmeme.com/140410/p3#a140410p3

Some things:

1. If you don't have a different password for each site you are doing it wrong! (Particularly for banks, email, and major social networks).
2. If your password isn't at least 12 characters long, you are doing it wrong!
3. If your passwords have ANY dictionary names in them, you are doing it wrong (things that appear in the dictionary).
4. If you aren't using two-factor authentication on EVERY site that offers such (Gmail, Facebook, Twitter all do) then you are doing it wrong.
5. If you aren't using a password manager like Lastpass then you are probably doing it wrong (I let it generate all my passwords now to make sure I get truly strong 20-character passwords).

Good luck out there!
Add a comment...

Post has shared content
Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update http://mklnd.com/1gejVEm
Photo
Add a comment...

Post has shared content
What if a link removal business gets pro-active with pitching their services and starts coming to website owners with statements like this one "Google may have penalized your site"?
Add a comment...

Post has shared content
Google Ranking Signals - Trust

Google uses Trust as a ranking signal. But not Yahoo's Trustrank algorithm as way too many people would have you believe.

"TrustRank" is NOT Google's algorithm, and too many people have been saying that it is. Just because Yahoo doesn't have their own search engine anymore doesn't mean that either Google or Bing can start using trustrank. And would they really want to anyway?

Trustrank is based on the assumption that good sites link to good sites. The whitepaper behind it (there's also a yahoo patent) is:

Combating Web Spam with TrustRank
http://www.cs.toronto.edu/vldb04/protected/eProceedings/contents/pdf/RS15P3.PDF

Google does not use TrustRank. Google does use trust, but not "Trustrank."

Google does have a patent for a kind of trust rank, as described in a patent from Ramanathan Guha titled, "Search result ranking based on trust".

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,603,350.PN.&OS=pn/7,603,350&RS=PN/7,603,350

This is tied to annotations made by people creating Google custom search engines, and labels for different pages that help describe and define the contents of those pages. Since the people creating these annotations have a expertise in the subject matter of their custom search engines, they might be identified as trusted sources, and their annotations may influence the rankings of the things they've labeled.

I wrote about it a few years ago in:

Google Trust Rank Patent Granted
http://www.seobythesea.com/2009/10/google-trust-rank-patent-granted/

AT the point, I was wondering if there really were that many Google Custom search engines for the approach to actually be useful.

Another algorithm where Google has trust play a role doesn't directly impact rankings in search results, but instead locations of business in Google Maps. People who suggest changes in Google Map Maker may accrue a certain level of trust, which means that their suggestions might be believed and acted upon. A paper on the algorithm:

Reputation Systems for Open Collaboration
http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/36757.pdf

As far as we know, Google hasn't officially started to use an Agent Rank system, except maybe for in depth articles.  But, they have come out with three versions of the Agent Rank patent, with the last 2 being continuation patents where they've updated the claims section of the patents.

All of the Agent Rank patents tell us that they might limit giving value to endorsements (links, shares, comments, responses, etc.) to "trusted" Agents. This could mean another role for trust, possibly similar to the way that trust is used in Map Maker, where certain criteria or thresholds might need to be met first before reputation might be given to others, based upon sharing. 

Given that such an approach might be helpful in filtering out people attempting to manipulate something like a reputation score based upon an Agent Rank, it would make sense to limit improvements to reputation scores based upon endorsements from trusted agents.
Add a comment...

Post has shared content
Google's Panda update has been one of the most talked about algorithmic updates... since it launched in February 2011. Now, more than three years later, the patent document describing Panda was granted.
Add a comment...

Post has shared content
Rank Factors 2014: Correlations, Testing, & Hypotheses

http://bit.ly/grankfactors2014 My presentation on Ranking Factors from #smxmünchen  this morning. I share some thoughts on correlations, the results of a recent test of anchor text, and some hypotheses about what Google's up to with regards to entity/brand connections.
Photo
Add a comment...

Post has shared content
Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links http://selnd.com/1hnAme3
Photo
Add a comment...
Wait while more posts are being loaded